Sarah Mcmahon-Sperber Email & Phone Number

Driving the branding, awareness, development, and execution of internal and external communications across various bilingual channels, platforms and audiences with a particular emphasis on guiding Québec communications and brand perception to celebrate Compugen's unique mix of national reach and local knowledge.

Montreal, Canada Area

Offering of the following client services as a senior communications consultant and copywriter.• brand identity audits, outlines and guides• definition of value proposition and messaging hierarchy • onboarding, internal and B2B communications• SaaS sales automation and lead-gen copywriting• audience definition, targeting and conversion• content strategy and customer-centric brand storytelling• radio scripting and editing• video screenwriting and voice-over… Show more Offering of the following client services as a senior communications consultant and copywriter.• brand identity audits, outlines and guides• definition of value proposition and messaging hierarchy • onboarding, internal and B2B communications• SaaS sales automation and lead-gen copywriting• audience definition, targeting and conversion• content strategy and customer-centric brand storytelling• radio scripting and editing• video screenwriting and voice-over recording• short and long-form bilingual copywriting, translation and editing • UX/UI, sales enablement and customer journey support • SEO-optimized website and Adwords copywriting• technical copyediting and quality control• stakeholder interviewing, user research and case studies• artistic direction and production support• social media strategy and content strategy• campaign performance tracking and analysisClients include: SDC Montréal centre-ville, C2 Montréal, Michelin, MURAL Festival, Huffington Post, Gsoft/Workleap, FX Innovation, Element AI, Bam Strategy, Agence Featuring, L’Oréal, Lindt, PepsiCo, Flying Saucer Studios, Unito, Keatext, Luge Capital, Biostrap, 3M, Audicus, Nexalogy, Sofdesk, TechVibes, District 3, Alvéole, Glidr.io, Artifakt.io, Dhatim, Game On Studios, ReviewBot, Phenomena VR, and more. Show less

Montreal, Quebec, Canada

∙ Advising in content strategy and editorial optimization for 8+ live events, conferences and networking activities∙ Strategy, consultation, writing, editing and graphic design for new and existing sales conversion tools and presentations∙ Live and long-form bilingual interviewing of high-ranking leaders within the organization’s extensive international network∙ Editorial strategy, ghostwriting and editing for executive communications including open letters, speeches, newsletters… Show more ∙ Advising in content strategy and editorial optimization for 8+ live events, conferences and networking activities∙ Strategy, consultation, writing, editing and graphic design for new and existing sales conversion tools and presentations∙ Live and long-form bilingual interviewing of high-ranking leaders within the organization’s extensive international network∙ Editorial strategy, ghostwriting and editing for executive communications including open letters, speeches, newsletters, and more∙ Advising in content and brand strategy to help the organization complete its pivot from B2C to B2B Show less

Montreal, Quebec, Canada

Montreal, Quebec, Canada

• Advising and strategic support to the executive director and board of directors for annual strategic planning, performance tracking and general management• Development and execution of the mid and post-pandemic communications strategy positioning and promoting downtown Montreal• Artistic and editorial oversight of all promotional videos, photos and printed content • Scripting, voice-overs and production support for video content• Definition and oversight of all B2B… Show more • Advising and strategic support to the executive director and board of directors for annual strategic planning, performance tracking and general management• Development and execution of the mid and post-pandemic communications strategy positioning and promoting downtown Montreal• Artistic and editorial oversight of all promotional videos, photos and printed content • Scripting, voice-overs and production support for video content• Definition and oversight of all B2B communications to the SDC's 5000 members via a multi-channel strategy incl. eblasts, email newsletters, FAQs, guides, flyers, etc. • Definition and oversight of all B2C communications with local and international audiences via a multi-channel content ecosystem incl. OOH advertising, social media, influencer campaigns, microsites, newsletters, blog articles and contests • Editorial and creative direction of the bilingual Montréal centre-ville magazine • Creative oversight of greening initiatives, signage, murals and street furniture • Creative direction and distribution of merch for activations and events• Writing, editing, translation and localization of press releases, speeches, scripts, funding applications, media lines and presentations• Development and management of the territory's and the organization's brand image• Change management, hiring and leadership of a 3-person communications team • Creation and optimization of operational tools, protocols and processes for communications and cross-organizational collaboration• Management of calls for tenders, requests for financing and post-project reports • Selection, strategic alignment and daily PoC management of 10+ external marketing and design agencies, freelance collaborators and service providers • Oversight of 20+ contests a year involving 40+ members and sponsors • Development, management and support of 8+ yearly public/VIP events and conferences Show less

• Management, promotion and growth of a collective of 10+ self-employed creatives including copywriters, editors, translators, videographers, audio producers, graphic designers and social media experts • Creation and optimization of tools, protocols, processes and guides for creators, customers and collaborators• Writing, marketing and communications consulting for clients in tech, culture, innovation, and more. (see "consulting" section)

New York City Metropolitan Area

Crafted and implemented high-impact B2B lead gen strategies focused on emerging tech industries and utilizing SEO-optimized content to attract, convert and support international startups and enterprises.

Montreal, Canada Area

Conducted comprehensive analysis, summarized critical content, and prioritized key insights while writing for the C2 Minutes, Michelin's Movin' On Minutes, and Accor's corporate minutes, contributing to the effective dissemination of the conference's key takeaways, themes and discussions.

Montreal, Canada Area

Led brand positioning and strategy, overseeing all marketing and content efforts to cultivate a strong market presence within a crowded clean energy and roofing ecosystem. By optimizing copy and UI, I enhanced conversion rates and engagement, while also providing valuable guidance on content and marketing strategies to drive continuous interaction and growth within the tight-knit roofing community.

Funnel, track, coordinate and optimize all partnership relations and communication efforts in order to activate their networks and creatively craft content that connects with their communities.

Montreal, Canada Area

Support in structuring and managing partner relations for AI Forum at C2 MtlCommunity management and social strategyStrategic ideation and content creation of internal and external communications materialStrategic ideation, information hierarchy and creation of investor and conference presentations

Montreal, Canada Area

Establish and implement in-app marketing lifecycle, engagement campaigns and behavioural tracking via in-app management platforms such as AppboyCoordinate, implement and track contests spanning across online and offline platformsDefine and communicate social strategy KPIs and rigorous tracking structuresCoordinate communication and implementation between upper management, our development team, our PR agency, external contractors, bloggers, customer support and online communities… Show more Establish and implement in-app marketing lifecycle, engagement campaigns and behavioural tracking via in-app management platforms such as AppboyCoordinate, implement and track contests spanning across online and offline platformsDefine and communicate social strategy KPIs and rigorous tracking structuresCoordinate communication and implementation between upper management, our development team, our PR agency, external contractors, bloggers, customer support and online communities Define, engineer and implement user segmentation, mobile targeting, lead generation and mobile onboarding strategiesDevise, design and track all internal and external email campaigns – including guiding existing users through changing CASL policy and implementing our opt-in and acquisition strategiesEstablish and create custom copy for Zweet’s diverse online presence – spanning 4 platforms and 3 languages. Absorb and communicate strategic brand information: Bicks, Nutella, Baush & Lomb, Cadbury, Garnier, NAYA etc.Write, edit and translate all in-app, SEO, PPC, Adwords and marketing contentEstablish blogger and media relations alongside creative brand partnerships Show less

Montreal, Canada Area

- Create crisp, creative and catchy direct-to-consumer French and English advertising copy for Tuango’s 1.2 million customers- Research, absorb and integrate client information and expectations for hundreds of brands: Lindt chocolates, Hilton Suites, Swarovski, IPL Canada, La Ronde, Le Château etc…- Create and translate marketing content for on and offline campaigns- Develop and perform weekly product-based video promotions and performances- CMS, email and newsletter content… Show more - Create crisp, creative and catchy direct-to-consumer French and English advertising copy for Tuango’s 1.2 million customers- Research, absorb and integrate client information and expectations for hundreds of brands: Lindt chocolates, Hilton Suites, Swarovski, IPL Canada, La Ronde, Le Château etc…- Create and translate marketing content for on and offline campaigns- Develop and perform weekly product-based video promotions and performances- CMS, email and newsletter content creation, Branded blogging Show less

Montreal, Canada Area

- Pitch stories, write copy and build stories for hourly broadcasts, newscast intros and daily news items - from inception to broadcast- Edit audio and produce broadcast clips, stories and segments- Edit video and produce story packages, clips, segments, b-roll and montages- Feed breaking news and information live via the CBC’s web and social media platforms, incl. Twitter- Perform extensive research, fact-checking, guest prepping and pre-interviewing- Record TV and radio… Show more - Pitch stories, write copy and build stories for hourly broadcasts, newscast intros and daily news items - from inception to broadcast- Edit audio and produce broadcast clips, stories and segments- Edit video and produce story packages, clips, segments, b-roll and montages- Feed breaking news and information live via the CBC’s web and social media platforms, incl. Twitter- Perform extensive research, fact-checking, guest prepping and pre-interviewing- Record TV and radio interviews and chase sources- Cold call, coordinate/produce live hits Show less

Montreal, Canada Area

- Shoot and record television/radio streeters and b-roll- Pitch and chase daily news stories- Manage incoming calls, tips and information- Write television/radio copy, ledes, cues, introductions and stories- Complete in-depth research and incessant source tracking- Assist production and reporters in their everyday needs and tasks

Montreal, Canada Area

Write independent, freelance content and ghostwriting content for TechVibes, Sparksheet, TheScrib, Medium, The Globe & Mail and The Concordian.

- Create editorial content- Pitch stories and angles- Perform in-depth interviews and data-based reports- Edit and fact-check- Manage Wordpress CMS platform- Perform image research- Network and tend to PR-related tasks over the course of trade shows and events

Montreal, Canada Area

- Navigate Montreal's linguistic intricacies and completed evocative translation work- Write speeches, memos and press releases- Manage new and social media communications- Create election-specific multi-platform content - Participate in the planning and coordinating of the party's Members Convention.

• Complete verbatim and long-winded transcriptions of interviews and conversations with forward thinkers and alumni for the University's communications department's monthly publication

• Write promotional content, weekly newsletters and children’s profiles to promote international sponsorship and aid• Coordinate international visitors• Organize both leisure and fundraising events

• Manage customer relations and staff • Coordinate promotional roll-out and implementation• Implement sales and marketing initiatives• Mediate communications with Head Office • Manage and coordinate inventory and stock• Supervise in-store layout• Hiring/Firing

Bachelor Of Arts (B.A.), Journalism & Community, Public Affairs And Policy Studies

Dec, Humanities

Started A Dec, Fashion Design

Des Obi+, Advanced Sciences, Math, Spanish, Languages And Community Service, High School, International Program