Colin Cook Email and Phone Number

For the last 23 years I’ve had the pleasure of working with the world’s top device manufacturers, helping them educate doctors and patients about the benefits of their life-changing products. I have helped brands like Abbott, Bausch+Lomb, Boston Scientific, Genentech, J&J, and Smith and Nephew win in the marketplace.With over 58 DTC launches under my belt I have first-hand experience designing and executing profitable campaigns all the way from strategy thru build and launch. My team and I work with early stage startups just dipping their toe in the direct-to-patient pool, as well as mature companies that are looking to refine and elevate their existing campaigns. I believe that:1. The problem as presented is often not the real problem;2. All effective communication grows out of deep empathy with the patient and caregiver;3. Good technology applied to a bad process only amplifies the underlying dysfunction;4. We’re 30 seconds past the Big Boom in digital communications, so we shouldn't get too hung up on staying inside the lines.Medical technologies and their loving application fill me with awe. It’s a gift to witness a little girl with a cochlear implant hearing her mother's voice for the very first time or help an injured vet get off opioids and reclaim himself as a father and a man and an athlete.