Dean Cook

Dean Cook Email and Phone Number

Sr. Performance Marketing Director @ Hallmark Health Care Solutions
New York, NY, US
Dean Cook's Location
Salt Lake City, Utah, United States, United States
About Dean Cook

As a seasoned strategic marketing leader, I bring extensive experience and a proven track record in driving successful digital marketing initiatives and leading high-performing teams. My expertise spans key digital channels—including social media, email marketing, PPC, and SEO—where I've consistently developed strategies that attract, engage, and convert customers, resulting in significant growth and ROI.I excel in leveraging marketing automation tools like HubSpot, Marketo, and Pardot to optimize campaigns and enhance the customer journey. My data-driven approach, utilizing insights from Google Analytics and social media analytics, empowers me to make informed decisions that elevate marketing performance.Beyond my technical skills, I'm proficient in content creation, copywriting, and visual design, crafting compelling materials that resonate with target audiences. My experience with A/B testing and conversion rate optimization drives continuous improvement, amplifying the success of marketing campaigns.I prioritize clear communication and collaboration, ensuring alignment among teams, stakeholders, and clients. My strong project management abilities and attention to detail enable me to navigate complex marketing projects effectively, delivering results on time and within scope.I'm passionate about leveraging my marketing expertise and leadership skills to drive transformative growth and achieve exceptional outcomes in senior marketing roles.

Dean Cook's Current Company Details
Hallmark Health Care Solutions

Hallmark Health Care Solutions

View
Sr. Performance Marketing Director
New York, NY, US
Employees:
271
Dean Cook Work Experience Details
  • Hallmark Health Care Solutions
    Sr. Performance Marketing Director
    Hallmark Health Care Solutions
    New York, Ny, Us
  • Hallmark Health Care Solutions
    Sr, Advertising & Paid Media
    Hallmark Health Care Solutions Mar 2022 - Present
    Salt Lake County, Utah, United States
    - Developed integrated brand awareness campaigns, increasing customer acquisition by 25%.- Executed SEO-focused initiatives, improving search engine rankings through content distribution on forums and industry-specific platforms.- Managed multi-channel campaigns using data-driven insights to optimize performance in search and social media.• Elevated the company's profile in the health SaaS sector through strategic content marketing, resulting in a 50% increase in organic search visibility.
  • Aci Learning
    Sr. Manager, Advertising & Paid Media
    Aci Learning Mar 2020 - Jun 2022
    Remote
    - Spearheaded initiatives to improve brand recognition by 40%, focusing on data-driven cross-channel marketing strategies.- Led SEO efforts, improving off-page factors, and leveraging forums like Reddit and Quora to increase visibility.- Developed and implemented GTM strategies for new product launches, driving a 35% increase in revenue growth.
  • Csc Generation
    Digital Marketing Director
    Csc Generation Jun 2017 - Mar 2020
    - Created and scaled customer retention strategies, reducing churn by 30% while enhancing customer lifetime value.- Managed the SEO and content strategy, working with industry experts and forums to boost visibility and engagement.- Led cross-functional teams to develop and execute GTM strategies, resulting in a 20% lift in customer acquisition.
  • Marketware, Inc
    Marketing Consultant
    Marketware, Inc Dec 2015 - Jun 2017
    Remote
    • Analyze market trends, customer behavior, and competitors' strategies to identify opportunities.• Increased customer lifetime value by 35%.
  • Shipito
    Digital Marketing Manager
    Shipito Oct 2013 - Jan 2015
    Sandy, Ut
    • Train and mentor other members of the marketing team to improve their skills and expertise• Increased the B2C memberships by 35% while decreasing the CAC by 20%.
  • Fluid Advertising
    Marketing Manager
    Fluid Advertising May 2011 - Sep 2013
    Bountiful, Ut
  • Onlineimage® How Is Your Online Image?
    Digital Marketing Specialist
    Onlineimage® How Is Your Online Image? Nov 2009 - May 2011
    Midvale, Ut
    • Creating plans for website optimization, social media marketing, email, and SEO. • Built and maintained strong relationships with stakeholders, including vendors, partners, and customers,

Dean Cook Education Details

Frequently Asked Questions about Dean Cook

What company does Dean Cook work for?

Dean Cook works for Hallmark Health Care Solutions

What is Dean Cook's role at the current company?

Dean Cook's current role is Sr. Performance Marketing Director.

What schools did Dean Cook attend?

Dean Cook attended University Of Utah - David Eccles School Of Business, University Of Utah College Of Social And Behavioral Science, Cottonwood High School.

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