19 years in fixed operationsTake care of your people and they'll take care of you.With a true hands-on approach in an illustrious career spanning almost two decades at the helm of a sizable dealership group, Kevin has been instrumental in overseeing a service department that grew over 300% in 3 years. Then took command of a family-owned local dealership fixed operations and restructured it to a gain of 215% in less than 3 months in service alone. Creation of dealership culture and “visions” for a service and parts department to further increase personnel engagement; a dealership group is a family.Led new pathways bringing profitable large corporate dealer operations’ experience to a family-owned two-end point location; brought forward-thinking ideas and unique team-building and morale-boosting practices to increase shop and department productivity and fixed absorption.Implemented new, creative pricing structures, optimized accounting, new estimating programs for technician video inspectionLaunched revolutionary service lane “gamification”; leveraging simple game-style sales rewards programs in the service lane and shop. Attend Mopar National/Regional Service & Parts Conference regularly. Demo new and upcoming fixed operations’ products and software during my tenure, perform “test run” of Beta-level products and services.There is rarely a day in which my hands, shoes and brain are outside of a vehicle in the department. “Hands-On” director.Very skilled with CDK, DealerTrack, Service Pricing, Menu Creation, Pricing Strategies, Pricing Escalators, Warranty Booking and Warranty Administrator Training, Service Consultant Training, Training Manuals and Guides, Major and Minor Accounting, Financial Statement Analysis and Planning including Department Operating Control (DOC) Creation, Dealership Capital Expenditures, Dealership Profitability, Forecasts and Projections, OSHA Safety and Building Inspection, Rick Management (EHS) Chrysler Courtesy Transportation Program, Team Building, Department Morale, Targeted Marketing, Mystery Shopping, ServiceSmarts, CDJR & GM Goodwill and Empowerment Programs, CDJR SmartWarranty Program GM EBE Management, Chrysler Mopar Dealer Rewards Programs-Service & Parts, New & Used Vehicle Reconditioning and Preparation, All HR including hiring, terminations, promotions and general inquiries. Chrysler Customer First Award For Excellence Award WinnerVA State Safety InspectorEPA 608EPA 609ASE Master Automotive TechnicianMaster General Motors TechnicianMaster Chrysler TechnicianLicensed Virginia Master Electrician
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PresidentSuffolk ElectricalUnited States
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Fixed Operations DirectorStarr Motors, Incorporated Feb 2024 - PresentSuffolk, Virginia, United States -
Automotive Service DirectorHall Automotive Group Jan 2010 - Jan 2024 -
Master Automotive Technician, Gm & ChryslerGm & Chrysler Jun 2004 - Jan 2010Master ASE, Master GM, Master Chrysler Technician, Shop Foreman, VA State Inspector
Kevin Cooke Education Details
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Engineering -
Engineering
Frequently Asked Questions about Kevin Cooke
What company does Kevin Cooke work for?
Kevin Cooke works for Suffolk Electrical
What is Kevin Cooke's role at the current company?
Kevin Cooke's current role is President.
What schools did Kevin Cooke attend?
Kevin Cooke attended Old Dominion University, Tidewater Community College.
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Kevin Cooke
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Kevin Cooke
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