Cookie Parker Email & Phone Number

Rogers, AR

Rogers, AR

• Serve as primary sales contact and manage sales and promotion of all Coca-Cola products to assigned accounts while growing volume and gross profit.
• Coordinate implementation and execution of promotions and sales programs with local sales center operational teams.
• Work within established guidelines to implement division marketing strategy and objectives.

• Conduct analysis and prioritize consumer opportunities for existing brands, new brands and non-carbonated beverage categories in order to best provide bottler partners with internal and external selling data.
• Develop local plans for field level execution, leveraging national initiatives for brand portfolio, including DASANI and POWERade.
• Lead introduction of new products into local markets by organizing and monitoring the cross-functional teams consisting of both CCNA and Bottler team members.
• Approve and manage local brand budgets; direct the assessment of brand marketing initiatives.
• Develop strategic brand plans for execution by Bottler Operations to maximize volume and profit for both companies.
• Influence development of and present CCNA brand marketing communication and all levels of Bottler Partner staff to ensure proper execution of all marketing elements.