• Serve as primary sales contact and manage sales and promotion of all Coca-Cola products to assigned accounts while growing volume and gross profit.• Coordinate implementation and execution of promotions and sales programs with local sales center operational teams.• Work within established guidelines to implement division marketing strategy and objectives.

• Conduct analysis and prioritize consumer opportunities for existing brands, new brands and non-carbonated beverage categories in order to best provide bottler partners with internal and external selling data.• Develop local plans for field level execution, leveraging national initiatives for brand portfolio, including DASANI and POWERade.• Lead introduction of new products into local markets by organizing and monitoring the cross-functional teams consisting of both CCNA and Bottler team members. • Approve and manage local brand budgets; direct the assessment of brand marketing initiatives.• Develop strategic brand plans for execution by Bottler Operations to maximize volume and profit for both companies.• Influence development of and present CCNA brand marketing communication and all levels of Bottler Partner staff to ensure proper execution of all marketing elements.