Marketing Manager
Eagan, Mn
Led Explore’s marketing/communication efforts for Explore products and corporate brand. Set strategy and managed key operational aspects of product marketing and corporate communications. Comprehensive knowledge of B2B marketing strategies and tactics. Substantial experience in target customer identification, lead generation, and marketing communications.• Led generation initiatives, producing consistent sales leads to assist in meeting annual growth revenue goals of 15% new business opportunities.• Led successful re-brand efforts, post Explore acquisition, between Explore and parent/sister companies. • Collaborated with cross-functional teams to develop, track, and communicate go-to-market strategies.• Designed and managed successful marketing campaigns to increase customer use of existing services.• Managed all communications and brand activities including web site, e-marketing, trade shows, advertising, public relations, and vertical lists.• Developed and maintained marketing plans and annual marketing budgets.• Organized and executed annual customer Advisory Board Meeting.