Paul Cook Email & Phone Number

Melbourne, Vic, Au

Part of the product & technology leadership team. Responsible for leading all digital products/teams under the B2C business unit including the 13cabs digital booking channels (passenger mobile app and booking website) and card not present online payments.

Product management scope expanded to all digital booking channels & payments - 13cabs passenger mobile app, 13cabs booking website (book.13cabs.com.au) and card not present payments.

In addition to the product management of the 13cabs passenger mobile app, scope of the role expanded to leading the Product Owner function within A2B. This includes people management, the development of growth plans, driving best practice standards/processes across the team and recruitment activities.

Melbourne, Australia

Product Owner for the 13cabs mobile app (iOS & Android passenger apps). Responsible for defining the product vision, strategy and outcome focused roadmap, working as part of a co-located, cross functional agile scrum team.

Melbourne, Australia

Nissan is a global automotive manufacturer headquartered in Japan. Nissan Motor Co. Australia operates the sales, marketing, finance and distribution for the Australian market.As a digital specialist, my role was to lead the operation and optimisation of the Nissan Australia website experience (nissan.com.au), this included: • Defining the vision, developing the product roadmap and backlog prioritisation • Undertaking user experience / research activities to continually track and improve the customer experience (including customer journey mapping, quarterly website surveys, moderated usability testing, in person interviews, competitive analysis, A|B testing and deriving insights from Google Analytics data) • Implementing new functionality with the development team using an Agile approach• Ensuring continual content updates were accurate, engaging, adhered to brand guidelines and were optimised for organic search. • Managed relationships with external agencies (AKQA, TBWA, Columbus) and collaborated with multiple internal stakeholders (from technical and senior business stakeholders)• Managed the website budgets and associated content budgets • Managed one direct report

Melbourne, Australia

Hyro was one of Australia’s largest (200+ staff), publicly listed digital agencies, providing user experience and technical development services. As Marketing Coordinator (Oct 2007 – Jun 2009) and Marketing Executive (elevated to this position in July 2009), I promoted Hyro’s services and ‘Digital Innovation’ seminars using a range of marketing communication channels – both online (email, social, display media, website) and offline (direct mail, telemarketing). Many marketing campaigns were co-funded with enterprise technology vendors (IBM, Microsoft, Adobe and Sitecore), requiring the ability to build and nurture ongoing relationships with these key business partners.This hands-on role also involved management of the Hyro website (content updates, technical enhancements, reporting), social media channels (Twitter, LinkedIn, and YouTube) and CRM data/system (NetSuite CRM).

Melbourne, Australia

Fantech is an Australian based manufacturer of fan and ventilation equipment. In 2004 I completed a twelve month, full time placement as part of Swinburne University's Industry Based Learning program. My role included the design of marketing materials (brochures, packaging, print ads, signage), website content and technical updates, along with the execution of trade shows and direct mail campaigns for a number of Fantech brands. From 2005 to mid 2007 I remained at the company on a part time basis (2-3 days per week) whilst completing full time university studies.

Bachelor, Multimedia (Business Marketing)

Victorian Certificate Of Education