Karen Cooper Email and Phone Number
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Trained as an engineer and scientist, I analyze the data, trends, and customer insights to understand the best positioning. My art is to uncover true pain points and create that emotional "hook" or message that makes connections meaningful. I spent 25+ years as a product marketing leader in the tech industry. I saw how powerful a strong “product” position and value messaging were in growing company awareness, increasing sales, and maintaining relevancy. Having witnessed first-hand when my son went through the college selection process, how powerful good positioning and messaging positively influenced his journey, helping him find the perfect fit, I want to use my corporate expertise to help other colleges and universities do the same.I collaborate with internal marketing teams and agencies to deliver the right positioning and messaging to convey in client communications. I understand strategy and audience psychology to help colleges and universities present their brand authentically creating meaningful connections and lasting relevance. The pandemic has touched every facet of life with education at the forefront. Colleges and universities have been experiencing lower enrollments, changing student preferences, and a competitive market with alternative education options. Students want to find “their community” and feel confident in their college choices. Connections can be life-changing. The key is connecting students to the college, that’s right for them. Your brand needs to speak to them.Need help with the positioning or messaging for an admissions campaign or academic program? Book a free 30-minute call with me to discuss. https://calendly.com/pmmedgeconsulting/30min
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Marketing CommunicationsNmsu Global CampusNew Mexico, United States
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Adjunct Faculty, MarketingGrand Canyon University Jul 2024 - PresentPhoenix, Az, Us -
Independent Higher Ed Marketing ConsultantPmmedge Consulting Mar 2024 - PresentAt PMMEdge Consulting, we specialize in crafting compelling messaging, strategic positioning, and targeted marketing strategies tailored to the unique needs of colleges and universities. We help you build a stand-out position, delivering increased relevance and sustainability in a competitive post-secondary education market. We drive impactful results across all admissions areas, with particular expertise on STEM programs.
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Sr. Consultant, Product MarketingRebound Communications Jul 2022 - Mar 2024Philadelphia, Pa, UsRebound is a B2B marketing agency specializing in providing Commercial Acceleration solutions for life sciences and health technology companies.I worked with our growing startup clients who needed to build pipelines quickly, spearheading product messaging frameworks produced by distilling market and competitive insights, and interviewing internal stakeholders and customers. The outcome was a set of dynamic and persuasive value proposition messages with compelling reasons to believe, concise elevator pitches, and distinct competitive differentiators.In addition, I crafted integrated marketing campaigns to help clients increase their brand awareness with the development of multiple content assets including blogs, eBooks, email marketing, factsheets, videos, webinar scripts, and website copywriting.Client engagements in:• Commercial data and analytics (AI/ML, LLMs)• Medical evidence and regulatory intelligence platform• Telehealth• Virtual care marketing• Health data exchange, RWD/RWE• HCP customer engagement• Clinical trial screening and patient matching -
Director Of Product MarketingTotango Oct 2021 - Jul 2022Redwood City, Ca, UsTotango is a customer success software platform providing unlimited scalability and unmatched time to value to help cross-functional enterprise teams drive productivity, retention, and expansion.Championed high-profile campaigns and product-led revenue growth strategies for the platform; increasing pipeline and product adoption resulting in a 10% increase in new logo expansion.Constructed the organization’s first sales playbook to tackle its growing enterprise customer base. Driving deeper conversations around how our product addresses their pain points, adding value, and building trust by demonstrating achievable outcomes versus the competition resulting in a 10% increase in yearly enterprise revenue. -
Senior Product Marketing Manager, Digital IdentityTelesign Dec 2020 - Oct 2021Marina Del Rey, Ca, UsTelesign provides Continuous Trust™ to leading global enterprises by connecting, protecting, and defending their digital identities. Led go-to-market strategies and product growth initiatives for the company's digital identity solutions.Teamed with our corporate marketing group to deliver comprehensive in-house rebranding in just 5 months. Developed new positioning and messaging for product and solution web pages.Revamped go-to-market strategies to move from point products to solution-based offerings complete with all new messaging and sales enablement with rebrand.Developed a full-scale integrated marketing campaign to support the successful launch of a new communications API with projected sales of $500K in year one. -
Senior Manager, Global Product MarketingSpectralink Corporation Apr 2019 - Dec 2020Boulder, Colorado, UsSpectralink leads the enterprise mobility market with the industry's most deployed wireless communications portfolio optimized for mission-critical healthcare, retail, manufacturing and hospitality applications.Developed go-to-market strategies for the unified communication and collaboration solutions; positioning and messaging for the company’s full enterprise mobility portfolio (hardware, software & services) totaling over $60M in revenue.Branded and launched the company's first call performance analytics platform - Advanced Mobile Intelligence for Enterprises (aka AMIE) with $2MM+ of bookings in the first 3 months. Orchestrated the marketing launch and portfolio extension of Spectralink's enterprise Wi-Fi smartphone for frontline workers, Versity 92 Series -
Product Marketing DirectorConga 2017 - 2019Broomfield, Co, UsConga delivers the most scalable revenue lifecycle management solution to help companies crush operational complexity. Collaborating with demand gen and product teams, as market champion I was responsible for promoting Conga's business process automation (documents and workflows), data management, and analytics portfolio.Launched two new Salesforce® API Integrations signing 100 new customers in the first 6 months and generating over $1M in revenue.Commanded the integration of a competitor acquisition. Developed a go-to-market campaign to eliminate initial confusion among teams and clients about how the products can in tandem. The campaign drove 750+ unique views and 100+ sales opportunities created within the first three months of launch, leading to $200K in new bookings.Produced 20% upsell sales growth of a product line via pricing analysis and packaging re-brand, by creating two sales playbooks and a set of upsell/cross-sell strategies highlighted by a customer journey map with client profiles, letting reps more easily identify the best product mix for each customer resulting in an average of additional $10,000 MRR per sales rep. The initiative was a major factor in a record-setting performance metric of $100MM in ARR.Fortified a 10% increase in customer retention rate, resulting in the company’s highest Net Promoter Score. -
Senior Marketing ManagerVeritystream May 2016 - Jul 2017Louisville, Co, UsWhile developing and guiding industry-leading marketing campaigns, I oversaw sale enablement and market awareness campaigns for a $17M+ physician credentialing, patient experience and revenue cycle management SaaS product portfolio.- 200 % increase in sales leads by creating company’s first blog and orchestrating key digital outreach campaigns -
Chief StrategistEnvisamed Marketing, Llc 2013 - 2016I provided critical guidance for emerging B2B and B2C companies, focusing on disruptive innovation and revenue acceleration; strategic and tactical marketing consulting for healthcare and hi-tech; developed national go-to-market strategies and campaigns and launched new products. - Developed brand awareness and public relations for a women’s’ digital health startup - Prima Temp, conducted market research, and facilitated tradeshow activities for product introduction at the Consumer Electronic Show (CES 2015).- Put a new spin on an old product; re-branded and developed a new strategic marketing and product launch plan; created all the sales training & product collateral, clinical presentations, and value propositions. $2M in sales first year after re-launch.
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Marketing ManagerSorin Group 2011 - 2013Milano, Mi, ItAdvancing from product manager to marketing manager, I represented over $20M of Sorin's cardiac surgery products, providing marketing and physician relationship strategies to build revenue and expand market-share.Achievements:20% increase in MQLs through integrated marketing campaigns focused on decision-makers44% sales growth in year one and a 5% YoY increase in product line growth from a new sales playbook I designed 110% attendee growth of Sorin’s most successful professional education initiative, which I launched and led
Karen Cooper Skills
Karen Cooper Education Details
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University Of Colorado BoulderChemical Engineering -
University Of PhoenixTechnology Management
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Millersville University Of PennsylvaniaChemistry/Biochemistry
Frequently Asked Questions about Karen Cooper
What company does Karen Cooper work for?
Karen Cooper works for Nmsu Global Campus
What is Karen Cooper's role at the current company?
Karen Cooper's current role is Marketing Communications.
What is Karen Cooper's email address?
Karen Cooper's email address is ka****@****ink.com
What is Karen Cooper's direct phone number?
Karen Cooper's direct phone number is +130338*****
What schools did Karen Cooper attend?
Karen Cooper attended University Of Colorado Boulder, University Of Phoenix, Millersville University Of Pennsylvania.
What are some of Karen Cooper's interests?
Karen Cooper has interest in Science And Technology, Education, Health.
What skills is Karen Cooper known for?
Karen Cooper has skills like Product Management, Product Development, Cross Functional Team Leadership, Competitive Analysis, Medical Devices, Global Marketing, Strategy, Marketing, Leadership, Product Launch, Market Analysis, Marketing Strategy.
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