Karen Cooper Email & Phone Number

New Mexico, United States

Phoenix, Az, Us

At PMMEdge Consulting, we specialize in crafting compelling messaging, strategic positioning, and targeted marketing strategies tailored to the unique needs of colleges and universities. We help you build a stand-out position, delivering increased relevance and sustainability in a competitive post-secondary education market. We drive impactful results across all admissions areas, with particular expertise on STEM programs.

Philadelphia, Pa, Us

Rebound is a B2B marketing agency specializing in providing Commercial Acceleration solutions for life sciences and health technology companies.I worked with our growing startup clients who needed to build pipelines quickly, spearheading product messaging frameworks produced by distilling market and competitive insights, and interviewing internal stakeholders and customers. The outcome was a set of dynamic and persuasive value proposition messages with compelling reasons to believe, concise elevator pitches, and distinct competitive differentiators.In addition, I crafted integrated marketing campaigns to help clients increase their brand awareness with the development of multiple content assets including blogs, eBooks, email marketing, factsheets, videos, webinar scripts, and website copywriting.Client engagements in:• Commercial data and analytics (AI/ML, LLMs)• Medical evidence and regulatory intelligence platform• Telehealth• Virtual care marketing• Health data exchange, RWD/RWE• HCP customer engagement• Clinical trial screening and patient matching

Redwood City, Ca, Us

Totango is a customer success software platform providing unlimited scalability and unmatched time to value to help cross-functional enterprise teams drive productivity, retention, and expansion.Championed high-profile campaigns and product-led revenue growth strategies for the platform; increasing pipeline and product adoption resulting in a 10% increase in new logo expansion.Constructed the organization’s first sales playbook to tackle its growing enterprise customer base. Driving deeper conversations around how our product addresses their pain points, adding value, and building trust by demonstrating achievable outcomes versus the competition resulting in a 10% increase in yearly enterprise revenue.

Marina Del Rey, Ca, Us

Telesign provides Continuous Trust™ to leading global enterprises by connecting, protecting, and defending their digital identities. Led go-to-market strategies and product growth initiatives for the company's digital identity solutions.Teamed with our corporate marketing group to deliver comprehensive in-house rebranding in just 5 months. Developed new positioning and messaging for product and solution web pages.Revamped go-to-market strategies to move from point products to solution-based offerings complete with all new messaging and sales enablement with rebrand.Developed a full-scale integrated marketing campaign to support the successful launch of a new communications API with projected sales of $500K in year one.

Boulder, Colorado, Us

Spectralink leads the enterprise mobility market with the industry's most deployed wireless communications portfolio optimized for mission-critical healthcare, retail, manufacturing and hospitality applications.Developed go-to-market strategies for the unified communication and collaboration solutions; positioning and messaging for the company’s full enterprise mobility portfolio (hardware, software & services) totaling over $60M in revenue.Branded and launched the company's first call performance analytics platform - Advanced Mobile Intelligence for Enterprises (aka AMIE) with $2MM+ of bookings in the first 3 months. Orchestrated the marketing launch and portfolio extension of Spectralink's enterprise Wi-Fi smartphone for frontline workers, Versity 92 Series

Broomfield, Co, Us

Conga delivers the most scalable revenue lifecycle management solution to help companies crush operational complexity. Collaborating with demand gen and product teams, as market champion I was responsible for promoting Conga's business process automation (documents and workflows), data management, and analytics portfolio.Launched two new Salesforce® API Integrations signing 100 new customers in the first 6 months and generating over $1M in revenue.Commanded the integration of a competitor acquisition. Developed a go-to-market campaign to eliminate initial confusion among teams and clients about how the products can in tandem. The campaign drove 750+ unique views and 100+ sales opportunities created within the first three months of launch, leading to $200K in new bookings.Produced 20% upsell sales growth of a product line via pricing analysis and packaging re-brand, by creating two sales playbooks and a set of upsell/cross-sell strategies highlighted by a customer journey map with client profiles, letting reps more easily identify the best product mix for each customer resulting in an average of additional $10,000 MRR per sales rep. The initiative was a major factor in a record-setting performance metric of $100MM in ARR.Fortified a 10% increase in customer retention rate, resulting in the company’s highest Net Promoter Score.

Louisville, Co, Us

While developing and guiding industry-leading marketing campaigns, I oversaw sale enablement and market awareness campaigns for a $17M+ physician credentialing, patient experience and revenue cycle management SaaS product portfolio.- 200 % increase in sales leads by creating company’s first blog and orchestrating key digital outreach campaigns

I provided critical guidance for emerging B2B and B2C companies, focusing on disruptive innovation and revenue acceleration; strategic and tactical marketing consulting for healthcare and hi-tech; developed national go-to-market strategies and campaigns and launched new products. - Developed brand awareness and public relations for a women’s’ digital health startup - Prima Temp, conducted market research, and facilitated tradeshow activities for product introduction at the Consumer Electronic Show (CES 2015).- Put a new spin on an old product; re-branded and developed a new strategic marketing and product launch plan; created all the sales training & product collateral, clinical presentations, and value propositions. $2M in sales first year after re-launch.

Milano, Mi, It

Advancing from product manager to marketing manager, I represented over $20M of Sorin's cardiac surgery products, providing marketing and physician relationship strategies to build revenue and expand market-share.Achievements:20% increase in MQLs through integrated marketing campaigns focused on decision-makers44% sales growth in year one and a 5% YoY increase in product line growth from a new sales playbook I designed 110% attendee growth of Sorin’s most successful professional education initiative, which I launched and led

Master'S Degree, Chemical Engineering

Master Of Business Administration (Mba), Technology Management

Bachelor'S Degree, Chemistry/Biochemistry