Danielle Copeland Email & Phone Number

Port St. Lucie, Fl, Us

Jensen Beach, Florida, United States

Successfully rebranded the property’s identity and positioning while reducing expenditures by 15%. Increased occupancy by 39% in year one. Revenues have increased each year. Launched corp. website capable of accepting online bookings that has real time integration with Airbnb, VRBO, Booking.com. Create budgets and marketing plans. Successfully planned then completed a three-phase multi-year kitchen/bath renovation project. Direct supervisor of three departments: housekeeping, maintenance, front desk.

Palm Beach Gardens, Fl

Promoted from Marketing Coordinator to Brand Manager where I led the introduction of the Kerrygold Irish Cream brand to U.S. market after analysis of market trends within cream liqueur category. Responsible for delivering against annual brand objectives with a personal marketing budget of $5million. Acted as liaison between importer and brand owner. Directly responsible for all marketing and advertising activities. Developed pricing strategy and depletion goals derived from market analysis. Hired and managed agencies to lead sampling programs. Scouted, negotiated, managed partnerships with PR, creative, and media buying agencies. Hired branding firms to create brand identity and point-of-sale materials. Managed rebate and IRC program. Lead team of designers to create website, then implement SEO strategies. Developed and managed the marketing plan for Sobieski Vodka in the US. Managed consumer and digital advertising programs with partner agencies. Managed national media buys with partner agency. Coordinated product launch events, tradeshows, industry conventions, and media events in key markets.

Stuart, Florida, United States

Assisted litigation attorney in Legal Assistant capacity. Prepared and filed pleadings. Designed and maintained website and carried out SEO strategies. Did this while obtaining my bachelors degree.

Palm Beach Gardens, Fl

Led development and implementation of all marketing initiatives. Managed relationships with counsel, vendors, and freelancers. Maintained corporate website and intranet. Developed and implemented the firm’s public relations and advertising programs. Answered RFP’s. Facilitated meetings of the Business Dev. Group and implemented sales initiatives. Trained all new staff members. Managed the graphic design team. Brands: Keebler, Molson, Heineken Light, Pfizer, ConAgra.

Jensen Beach, Fl

Prepared corporate proposals, contracts, RFP’s. Managed promotional materials creation and inventory. Managed marketing team. Coordinated all aspects of exhibition at international tradeshows. Managed strategic planning activities.

Bachelor’S Degree, Business Administration And Management, General

Associate Of Arts - Aa, A+