Global senior marketing manager with 15 years experience across all facets of corporate marketing within B2B technology and financial services organisations. Have in-depth knowledge of the full marketing mix, with experience in developing and executing marketing plans, content planning, marketing automation, PR and communications.Specialties: Marketing strategy and budget management, developing and managing lead generation activities, advertising/branding, marketing product launches, direct marketing, online marketing, website ownership/development, search engine optimization, event management, marketing communications, marketing automation including Hubspot and Eloqua, and sales support including CRM (Salesforce.com).