Lead a team of analysts with responsibility for pricing and negotiations for the Major Accounts division (top 30 financial institutions). Expanded pricing focus includes a broad suite of marketing and payment solutions.

Provided consulting to Sales and Finance leaders during RFP events and identified opportunities for mid-contract revenue growth. Interfaced daily with clients. Served as pricing advisor to executive leadership team for key strategic initiatives.

Developed business cases to support go/no-go decisions for new products and programs. Consulted with key clients and internal executives to identify revenue opportunities, through improved pricing strategy and penetration of preferred order channels.

Supported strategic marketing decisions through quantitative financial analysis to ensure ROI objectives were met. Interacted daily with managers from marketing, finance, sales and engineering.

Managed the release of an online portal to sell marketing services to financial institutions throughout the U.S. and Canada.

Managed strategic planning and public relations for Utah’s largest community bank during a period of rapid growth; reported to the CEO.

Created a new marketing department for the bank; contributed specifically in the areas of research, database management, retail promotion, Internet channel development and communications.