Kelly Corcoran Email and Phone Number

Promoted to lead product and growth marketing for Matterport’s largest solution area, property marketing, ($115M business). Lead a team of marketers to develop and execute product marketing initiatives to drive growth and market share across all product lines. Oversee cross-functional teams to align product development with market demands, customer feedback, and ensure growth marketing strategies drive an increase in LTV.

Owned end-to-end product, lifecycle, and growth marketing for Matterport’s two largest business lines: 1) hardware portfolio 2) AI-Based SaaS Suite. ▪ Hardware Portfolio. Drive go-to-market strategy for Matterport's portfolio of cameras and accessories including channel strategy, B2C promotional calendar, e-commerce storefront and marketing programs, creative direction, web design, blog/SEO content, and SDR/BDR team campaigns. Informed market research, pricing strategy, seller and partner enablement. Completed target audience segmentation, buyer persona development, and the creation of differentiated messaging for products within the portfolio. Developed and launched marketing campaigns in partnership with online marketplaces including Amazon, B&H, and Adorama and camera OEMs like Ricoh and Insta360. ▪ AI-Based SaaS Suite. Own beta program recruitment efforts, brand and name development, and target market mapping for a new technology offering. Spearheaded creative direction, brand architecture work, monetization and adoption plans, sales education programs, and integration partnerships.

Participate in a think tank of technology executives and senior leaders who support, grow, mentor, and learn from each other. The Round experience supports leaders who are at the forefront of technology, working on products and services that have an outsized impact on the world.

Articulate the brand’s story to global audiences for a developer of conversational commerce and AI software that helps companies make meaningful, proactive customer connections. Steer product strategy, drive exciting product launches and create and test consumer-centered narratives and thought leadership content. Manage an extended team of thirteen. Coach and develop a team of six, including the directors of communications, strategic product marketing, product and AI technologies, market and competitive intel, and analyst relations.

Owned go-to-market strategy and collaborated with sales, performance marketing, product development and content teams to develop audience and product-level messaging, positioning, competitive research and seller and partner enablement. Supported sales teams with inspirational customer stories and training to win flagship brand accounts. Drove market share and revenue via partner, customer, and prospect initiatives. Executed online marketing campaigns, SEO, and web design. ▪ Built a reputation as a flexible leader with big tech expertise while building an end-to-end marketing division to support the rapid growth of tailored content creation used for customer discussions ▪ Quickly expanded role to provide pricing and packaging strategy guidance and built intake processes to optimize product launch marketing impact and brand awareness

Owned Surface marketing and execution for worldwide digital sales and drove 50% YOY growth among small and medium-sized corporate (SMC) customers while guiding a global community of 15 field product marketing managers. Delivered on a $450 million budget at call centers in Dublin, Dallas, Fargo, Sydney, Tokyo and Beijing, and via third-party partner channels; ensured activation and marketing campaign engagement parity across markets. Compiled marketing insights to improve lead generation programs and conveyed next-generation Surface product feedback to engineering stakeholders. Presented business cases to executive stakeholders to secure campaign investments.▪ Collaborated with executive stakeholders to lead development of the digital sales model for Surface hardware; brought on 35 sales reps, defined compensation and established the organizational design, governance and performance rhythm-of-the-business▪ Landed a tight integration of Surface and Modern Workplace Solutions for a fast-start campaign, garnering a $3 million account-based marketing investment, Surface sales play prioritization, as well as joint motions with Microsoft 365 and Teams Meetings and Calling, and first-time visibility for Surface in MSX Insights▪ Secured another multimillion-dollar investment to launch account-based marketing - demand generation and lead creation for sellers - for the first time and then led end-to-end lead routing and program implementation▪ Developed a Surface-focused inside sales team in Dublin as a pilot, and then built an ROI model to determine optimal inside sales headcount investment by country, gaining support for six global call centers▪ Delivered 65% YOY revenue growth mid-year to secure a 10X headcount increase, expanding the sales team from 4 to 40 in less than one year▪ Leveraged insights and ROI assessments to streamline the Microsoft Inspire event presence and focus on value-driving workstreams, saving $390,000 while delivering premium experiences

Gained reseller and distributor partner mindshare to sell the Surface portfolio by launching a global partner training, readiness, and incentive portal, partners.surface.com. Led a vendor team of 30 to integrate Surface into the Microsoft One Commercial Partner business toolset and enticed partners to include the device in the Microsoft stack. Launched Surface into Partner Insights business intelligence (BI) to incorporate data and analytics in program decision making, identify optimal partners and prevent fraud. Guided website development and established site KPIs.▪ Piloted the Surface Reseller Alliance, integrating Surface devices into the One Commercial Partner organization, and established a Surface reseller tracker in the partner satisfaction survey; expanded to 14 languages for 36 markets in four months▪ Designed 20 hours of Surface training, growing monthly users from 2,000 to 150,000 in six months▪ Earned a best-ever 4.43/5 feedback rating from 405 partner VIPS at the Inspire pre-day event and netted the conference’s largest attendance on the show floor

Led worldwide Surface reseller partner engagement and worked across the Surface portfolio of devices to deliver budgeted revenue and gross margin for accessories. Launched and scaled an industry-leading global partner program in 36 global markets to increase partner satisfaction, partner seller readiness and sales growth. Served as the devices SME for the annual Microsoft Inspire partner conference.▪ Created commercial accessory communication rhythm by leveraging consumer framework and launched the first-ever commercial accessory seeding program for the Surface sales team▪ Drove $250,000 in annual savings by streamlining the Apple Compete trade-in program ▪ Generated 500 leads for the PC accessories team to attach ergonomic keyboards to Surface deals at the Ergo Expo, garnering $1.35 million in revenue, 12% from commercial deals

Headed the plastics and elastomer division for global provider of marketing and sales services for specialty and fine chemical manufacturers, including BASF, Dow Chemical and DuPont. Managed a $65 million P&L and developed new business while leading and mentoring a product and sales team of 11. Implemented strategic business plans and drove customer/supplier loyalty to ensure division growth. Conceptualized digital marketing initiatives.▪ Managed and rescued the relationship with the company’s most profitable supplier, despite multiple supplier parent company mergers and acquisitions threatening the ChemPoint distributor contract; leveraged the supplier relationship to secure an extended contract

Managed supplier relationships to reach an $18 million annual budget goal with 17 product lines across eight suppliers. Owned the product manager process for up to 15 product managers and coached peers on best practices. Led the marketing and sales internship program. Managed supplier on and offboarding and rolled out marketing campaigns.▪ Increased YOY portfolio gross margin by $500,000 and decreased portfolio working capital by $2M by improving demand planning, pipeline management and forecast accuracy▪ Advocated for two new career tracks for product managers to jump the traditional path of working all roles; enacted changes appealed to product or sales-centric career interests, driving retention and job satisfaction▪ Functioned as SME for flame retardants and plastic market dynamics; observed market conditions to align the annual budget and negotiated for favorable channel positions and exclusivity rights

Drove customer acquisition efforts; collaborated with industry reps and account executives to call on customers to promote sales of plastic and elastomer products. Served as subject matter expert (SME) to explain product advantages while mapping and developing the plastics and elastomer vertical.▪ Mapped the plastics marketplace and generated cross-sell opportunities to define the total addressable market for specialty plastic additives

Cross and upsold products to 500 small polyurethane processing shops throughout the US while using a consultative sales approach; garnered $7.5 million in annual sales.▪ Recognized for achieving more than 5% in YOY revenue growth and uncovering new business

Called customers with delinquent accounts to arrange payment plans and collect funds. Provided the executive team with advice on past-due accounts to inform future shipping decision making. Referred uncollectable accounts to collection agencies.▪ Leveraged relationships with customer accounts payable teams to become the territory’s top collector; reduced aged receivables by 15% each quarter▪ Analyzed order data to decrease monthly spend on expedited customer orders by $10,000