Corenne Gutierrez Email & Phone Number

As a seasoned marketing manager, I have experience in all aspects of marketing and communications. I set the strategic direction and lead the way on the tactical level. The projects I oversee communicate the company's values and services to connect with audiences and spur engagement. Throughout my years in my current role, I have scaled marketing efforts to assist in more than doubling the company's size.www.hawkinsash.cpa I manage multiple projects critical to the success of the company's ten office locations and more than ten business verticals. In overseeing the marketing team on a conservative budget, I make efficiencies in financial decisions and work performance to ensure marketing effectiveness. I plan, create, and deploy digital and print content for multiple marketing channels and assist in sales and business development. I facilitate email marketing campaigns to deepen client relationships and facilitate demand-generation initiatives. I am deeply involved in creating relevant articles, guides, and podcasts, coaching business leaders on content topic development, and social media best practices. I set the direction and monitor the performance and budget of PPC, digital display, and traditional advertising campaigns. Tools and tactics for marketers are ever-evolving; I evaluate and implement new marketing tactics and technology as needed. I monitor and direct website performance for user experience and SEO and, with a working knowledge of HTML coding, use CMS to update the site. I plan and execute PR initiatives, draft news releases, and curate media distribution lists. I lead the development and execution of online and in-person client events and represent the firm at tradeshows. With this, I establish and monitor the budget for events.I have experience in developing marketing campaigns for both prospective clients as well as prospective employees. I also develop internal communications to communicate the mission and values of the company through timely news updates. Although I have lived in Northeast Wisconsin my entire life, my family and I enjoy spending summers in Wisconsin and winters in El Salvador. Specialties: B2B marketing plan developmentDigital marketingCopywriting and editingBrand developmentSocial media managementMedia Relations and PR managementEvent planningGraphic Design

Listed skills include Newsletters, Social Media, Marketing, Event Planning, and 17 others.

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  University Of Wisconsin-Green Bay

  Business/Corporate Communications