Corey Kaplan Email & Phone Number

Deerfield, Il, Us

Riverwoods, Il, Us

• Oversee the Deposits MarTech & SEO Team with 4 full time direct reports, 1 full time contractor, 1 AEM Architect, 2 AEM developers and 3 UI developers• Responsible for the operational and legal compliance initiatives and controls of all Marketing technology and public site functions within the Deposits business• Partners with various technology teams across the enterprise to support and deliver features and functionality supporting Discover MarTech initiatives• Lead all 1st and 3rd party tag development for the Deposits business using Adobe Launch as our tag manager. This includes all data layer development.• Migrated over 1,000 tags from previous tag manager Signal to Adobe Launch for the Deposits business• Lead and own the infrastructure for AB testing and CRO for Deposits utilizing the Adobe Target platform• Manage the Deposits Public Site infrastructure in Adobe Experience Manager (AEM) and am responsible to all roadmaps, development work and partnerships with other business units and the AEM central team• Manage all SEO and content development work for the Deposits Modern Money Blog• Manage the Deposits newsletter development in support of the Modern Money Blog and portfolio campaigns• Manage the implementation of Glassbox and the usage of the tool for various Deposits teams• Manage the Branch.io tool for Deposits• Responsible for all native ads including design and development on the Deposits Modern Money Blog• Own all creative for the Deposits Modern Money Blog• Responsible for all Akamai caching policies in conjunction with the central Akamai team for the Deposits Public Site and Blog• Responsible for various leadership scorecards and decks supporting MarTech and SEO in Deposits

Riverwoods, Il, Us

• Serve as the MarTech lead for Discover Bank for Site Optimization (A/B testing), Tag Management, Content Management (Adobe Experience Manager), and Digital Asset Management. • Adobe Experience Manager (AEM) Product Owner within Discover Bank.• Manage an offshore team of AEM developers and UI experts along with internal resources for WSCR implementation.• Served as an advisor to Discover Card, Discover Home Equity Loans and Discover Personal Loans on their AEM development and migration.• Led public website migration to Adobe Experience Manager (AEM) for Discover Bank which included establishing enterprise-wide architectural and foundational configurations that led to 40% YoY Organic Search growth.• Partnered with a design research agency to do ethnographic research to identify the strategy for the public website redesign. My team worked to develop a UI/UX that would support 60% growth in Organic Search conversions.• Lead all tagging activities for Paid Search, Affiliate and Web Targeting campaigns.• Led content team to develop an Organic Search (SEO) focused content strategy which included content optimizations leading to 115% YoY Organic Search growth.• Strategized with the Akamai CDN team and enhanced HTTP protocols for the public website which assisted with 60% improvements in page load speed.• Integrated and launched Signal Tag Manager on Discover Bank public website which created efficiencies on adding tags to the website.• Implemented A/B testing platform Optimizely on the Discover Bank public website and launched 5 A/B multivariate tests. • Partnered with an AEM development team to implement website code changes and QA using various tools including the Cross Brower Testing Tool to minimize code defects on the public website.• Produce all public website and blog reporting utilizing Adobe Analytics, Google Search Console, DoubleClick Ad Manager and Google Analytics.

Riverwoods, Il, Us

• Partnered with a design and development agency to redesign the Discover Bank blog and launch a state of the art design focused on organic search (SEO) KPIs.• Led organic search (SEO) efforts for the Discover Bank public website and blog to 25% YoY improvements in organic traffic and 35% improvement in organic search conversions in the first year of leading the program.• Led organic search (SEO) efforts for the Discover Bank Modern Money Blog to 120% improvement in organic search traffic in year 1.• Partnered with internal team and design agency to build display ads for Modern Money Blog and implemented with DoubleClick impression and click tags to better monitor conversion activity.• Worked with the Apache servers team to cleanup 4,000 outdated redirects and helped improve the management of these web servers.

New York, Ny, Us

• Appointed as SEO Product Manager for a large digital marketing agency/marketing engagement agency• Demonstrate aptitude and search expertise with Moz Local, Yext, Google My Business, Infogroup, Localize, and Factual• Originated, developed, refined, and actualized local search offering and trained SEO Strategist on sales processes• Serve as key contributor in the development of SEO Analytics dashboard for the agency• Cultivate strong professional vendor relationships for all local search products• Navigate negotiations on legal contracts and master service agreements (MSA) to ensure beneficial condition for all local offerings• Composed and implemented statement of work language for local search offering• Advanced reporting efficiencies using API’s that reduced hours billed by 80%• Amplified Organic Local Search Traffic for multiple Fortune 500 companies by over 300%• Elevated search visibility for multiple Fortune 500 companies by over 500%• Deliver detailed and carefully crafted presentations SEO 101, Local Search 101, Digital Marketing Best Practices and advanced SEO to entire marketing organizations at Fortune 500 companies• Verify that all clients maintained double digit increases in organic search traffic during first 3 years of implementation of digital marketing strategies provided• Conduct research, collect data, and scrutinize media performance reports of cross channel campaigns including analysis and recommendations for clients as well as their executives• Partner with C-Level and Senior VP clients to ensure alignment of objectives• Network with creative and web development teams to map out customer journeys as well as long term execution of SEO optimized web development solution• Lead, develop, mentor, guide, and inspire team to ensure high productivity and morale• Spearhead long term content strategies that have executed with high levels of success• Head content marketing and content strategy initiative development

New York, Ny, Us

• Charted successful path of development for strategic digital strategy goals that included SEO, SEM, Paid Social and social synergies.• Bridged communications and collaborative functions of multidiscipline marketing teams to execute a digital strategy• Conducted user experience (UX) audits as well conversion rate optimization strategies for Fortune 500 companies with highly successful execution• Conceptualized, developed, and implemented technical recommendations and strategies for website migrations• Formalized and introduced off-site SEO strategies including link building, social, niche directories and content syndication• Accelerated the development of call tracking programs for client websites as well as for SEM and Paid Social• Guided the development of integrated strategy/journey roadmaps across owned, earned & bought media• Leveraged knowledge of mobile websites to advance strategies for numerous Fortune 500 companies• Contributed to the hiring process of SEO Analyst and Strategist to ensure company recruited and on-boarded the best talent• Trained and mentored new SEO Analyst and SEO Strategist on SEO strategies for enterprise clientsAccounts worked with:• Roto-Rooter Plumbing and Drain Service• Charles Schwab• LG Global• Cisco Jasper• Lyft• Coca-Cola• PetSmart• Robert Half International• Accountemps• OfficeTeam• The Creative Group• Robert Half Technology• Health Care Services Corporation (HCSC)• Blue Cross Blue Shield of Illinois• Blue Cross Blue Shield of Texas• Blue Cross Blue Shield of North Carolina• Blue Cross Blue Shield of Arizona • Blue Cross Blue Shield Association• Shutterfly• Williams-Sonoma

New York, Ny, Us

• Served as SEO Engagement Lead on digital marketing accounts for health insurance and restaurant & entertainment clients; SEO Engagement Partner on digital marketing account for a multichannel staffing agency and SEO Advisor for cross channel activities for Content Strategy and Search Engine Marketing (SEM)• Pilot projects on several accounts including all aspects such as project management, client services and data analytics• Drafted and delivered analytic reports to clients based on Google Analytics, Webtrends, Omniture and NetInsights• Organized Local SEO and local name, address, phone number & website (NAP + W) information for thousands of locations across the United States and Canada• Aligned objectives and traded ideas with creative and technical teams to develop local content microsites advising on all aspects including design, wireframes, content, optimization, CMS recommendations and technical implementation• Participate in and attend local and national conferences and events to further expand digital marketing knowledge

New York, Ny, Us

• Facilitated and led training sessions for Fortune 500 companies at corporate events in Phoenix• Exemplified expertise as a freelance website designer and developer specializing in custom Wordpress websites• Setup and developed Content Management System (CMS); trained users and provided support• Ran SEO and Local SEO programs for large and small businesses in the Phoenix area• Interfaced and communicated with clients to determine needs and budgets for company website and digital marketing projects; matched customers with appropriate services

Tempe, Az, Us

• Delivered expert consultative advising for small and large businesses in the US and Internationally to develop websites• Recognized by senior management for being in the top 5% of all production employees• Consulted with local and international businesses to develop web strategies• Provided support for clients in the setup and deployment of Microsoft Exchange and Google Apps

Bachelor Of Science (Bsc), Recreation And Tourism Marketing And Management, Minor In Communications

Education record

Education record