Corey Kaplan Email & Phone Number

Deerfield, IL, US

Riverwoods, IL, US

• Oversee the Deposits MarTech & SEO Team with 4 full time direct reports, 1 full time contractor, 1 AEM Architect, 2 AEM developers and 3 UI developers
• Responsible for the operational and legal compliance initiatives and controls of all Marketing technology and public site functions within the Deposits business
• Partners with various technology teams across the enterprise to support and deliver features and functionality supporting Discover MarTech initiatives
• Lead all 1st and 3rd party tag development for the Deposits business using Adobe Launch as our tag manager. This includes all data layer development.
• Migrated over 1,000 tags from previous tag manager Signal to Adobe Launch for the Deposits business
• Lead and own the infrastructure for AB testing and CRO for Deposits utilizing the Adobe Target platform

Riverwoods, IL, US

• Serve as the MarTech lead for Discover Bank for Site Optimization (A/B testing), Tag Management, Content Management (Adobe Experience Manager), and Digital Asset Management.
• Adobe Experience Manager (AEM) Product Owner within Discover Bank.
• Manage an offshore team of AEM developers and UI experts along with internal resources for WSCR implementation.
• Served as an advisor to Discover Card, Discover Home Equity Loans and Discover Personal Loans on their AEM development and migration.
• Led public website migration to Adobe Experience Manager (AEM) for Discover Bank which included establishing enterprise-wide architectural and foundational configurations that led to 40% YoY Organic Search growth.
• Partnered with a design research agency to do ethnographic research to identify the strategy for the public website redesign. My team worked to develop a UI/UX that would support 60% growth in Organic Search conversions.

Riverwoods, IL, US

• Partnered with a design and development agency to redesign the Discover Bank blog and launch a state of the art design focused on organic search (SEO) KPIs.
• Led organic search (SEO) efforts for the Discover Bank public website and blog to 25% YoY improvements in organic traffic and 35% improvement in organic search conversions in the first year of leading the program.
• Led organic search (SEO) efforts for the Discover Bank Modern Money Blog to 120% improvement in organic search traffic in year 1.
• Partnered with internal team and design agency to build display ads for Modern Money Blog and implemented with DoubleClick impression and click tags to better monitor conversion activity.
• Worked with the Apache servers team to cleanup 4,000 outdated redirects and helped improve the management of these web servers.

New York, NY, US

• Appointed as SEO Product Manager for a large digital marketing agency/marketing engagement agency
• Demonstrate aptitude and search expertise with Moz Local, Yext, Google My Business, Infogroup, Localize, and Factual
• Originated, developed, refined, and actualized local search offering and trained SEO Strategist on sales processes
• Serve as key contributor in the development of SEO Analytics dashboard for the agency
• Cultivate strong professional vendor relationships for all local search products
• Navigate negotiations on legal contracts and master service agreements (MSA) to ensure beneficial condition for all local offerings

New York, NY, US

• Charted successful path of development for strategic digital strategy goals that included SEO, SEM, Paid Social and social synergies.
• Bridged communications and collaborative functions of multidiscipline marketing teams to execute a digital strategy
• Conducted user experience (UX) audits as well conversion rate optimization strategies for Fortune 500 companies with highly successful execution
• Conceptualized, developed, and implemented technical recommendations and strategies for website migrations
• Formalized and introduced off-site SEO strategies including link building, social, niche directories and content syndication
• Accelerated the development of call tracking programs for client websites as well as for SEM and Paid Social

New York, NY, US

• Served as SEO Engagement Lead on digital marketing accounts for health insurance and restaurant & entertainment clients; SEO Engagement Partner on digital marketing account for a multichannel staffing agency and SEO.
• Pilot projects on several accounts including all aspects such as project management, client services and data analytics
• Drafted and delivered analytic reports to clients based on Google Analytics, Webtrends, Omniture and NetInsights
• Organized Local SEO and local name, address, phone number & website (NAP + W) information for thousands of locations across the United States and Canada
• Aligned objectives and traded ideas with creative and technical teams to develop local content microsites advising on all aspects including design, wireframes, content, optimization, CMS recommendations and technical.
• Participate in and attend local and national conferences and events to further expand digital marketing knowledge

New York, NY, US

• Facilitated and led training sessions for Fortune 500 companies at corporate events in Phoenix
• Exemplified expertise as a freelance website designer and developer specializing in custom Wordpress websites
• Setup and developed Content Management System (CMS); trained users and provided support
• Ran SEO and Local SEO programs for large and small businesses in the Phoenix area
• Interfaced and communicated with clients to determine needs and budgets for company website and digital marketing projects; matched customers with appropriate services

Tempe, AZ, US

• Delivered expert consultative advising for small and large businesses in the US and Internationally to develop websites
• Recognized by senior management for being in the top 5% of all production employees
• Consulted with local and international businesses to develop web strategies
• Provided support for clients in the setup and deployment of Microsoft Exchange and Google Apps

Bachelor Of Science (Bsc), Recreation And Tourism Marketing And Management, Minor In Communications

Education record

Education record