Oversaw contracts and negotiations for artists and producers, managing agreements valued between $3,000–$15,000+ USDFacilitated legal resolutions with international and Australian clients in Electronic, HipHop & RnB Music, including producer contracts and potential record dealsConducted market research to assess trends in email and social media marketing, recommending optimizations to capitalize on emerging opportunitiesLeveraged strong networking skills to place beats with major artists, including Trippie Redd, NBA YoungBoy, G-Eazy, Bleu, Drake, and 21 Savage.Managed a roster of clients with over 200M total streams, ensuring their growth and development within the music industry

Managed the planning, budgeting, and execution of high-profile events, including Stefflon Don's performance at Luxx Nightclub and Blueprint Model Agency's launchLed social media and email marketing efforts to promote events, driving ticket sales and boosting event visibilityNetworked with major artists such as NLE Choppa, Unknown T, HP Boyz, and Stefflon Don to secure studio sessions and collaborationsCoordinated logistics for studio nights, including setup, management, and pack-down, ensuring seamless event executionSupported non-profit events in collaboration with Next Gen Unite, furthering community outreach and brand impact

Conduct thorough needs assessments to understand client's business requirements and challenges. Present tailored IT solutions that align with their goals and objectives.Coordinate the delivery of IT projects, working closely with internal teams such as development, support, and implementation, to ensure the successful execution of client initiatives.Cultivate and maintain strong relationships with clients, acting as the primary point of contact for their needs, inquiries, and concerns.Address and resolve client concerns or issues in a timely and effective manner, maintaining a proactive approach to problem-solving to enhance overall client satisfaction.Develop and maintain regular reports on account performance, presenting key metrics to both clients and internal stakeholders. Use data insights to drive continuous improvement and exceed client expectations.

Managed the daily operations of the office, such as placing weekly grocery orders, ordering lunch, opening/closing the office, setting up meeting spaces, cleaning the office, planning, and managing cultural events, etc.Daily coordination with senior management, including scheduling and overseeing meetings.Ability to be likeable, public speak, and carry a crowd (ran office trivia in person for 25+ people daily)Implementing & documenting new protocols, including flu shots, first aid, etc.Outstanding communication abilities that were encouraged by overseeing Lexer's culture. The office's appearance and atmosphere are maintained by continuous communication with the entire employees.Supported with administrative chores and reported daily to the VP of Talent. Depending on what was happening in the business, these varied every day.Ability to use Money-saving strategies. I bought the products for all the cultural events that Lexer hosted. As a start-up, I had to be careful when making purchases and roll my sleeves up to deliver a successful event.Maintained computer and physical filing systems. Mainly while controlling stock take on Lexer clothes.Utilized technology daily, including Xero, Asana, Google Sheets, Notion, Apple Business Manager, Expensify, and MacBook.

Developed and executed innovative marketing strategies to align with industry trends, driving operational efficiency and brand growthManaged social media presence for a prominent record label, ensuring brand consistency and engagement across platformsLed creative direction for music video campaigns, overseeing conceptualization, design, and execution to align with artist visionEvaluated marketing copy, artwork, and final designs to ensure compliance with brand guidelines and project specificationsDrove brand awareness and lead generation through strategic management of both internal and external marketing campaignsOrganized and maintained project tracking documents, ensuring smooth communication and progress across all marketing initiativesManaged marketing budgets up to 2000 AUD, developing and implementing comprehensive marketing strategies that supported sales targets and business growthSpearheaded successful digital campaigns that resulted in measurable increases in website traffic and audience engagementDevised content strategies to effectively engage target audiences, ensuring alignment with overarching brand objectives

Identified emerging music talent from Australia, the USA, and Europe, expanding the label's roster and business opportunitiesActively scouted new talent across TikTok, Instagram, YouTube, and SoundCloud, building relationships with up-and-coming producers and artistsA multi-platinum producer group, contributing to billions of streams on platforms like Spotify, YouTube, and SoundCloud Played a key role in the creative direction of music videos and marketing campaigns, ensuring alignment with artists' visions and brand identityImplemented email marketing strategies to generate leads and revenue, driving growth for the businessActed as point of contact for lawyers, record label executives, and clients