Corey Patterson Email & Phone Number

Abilene, Tx, Us

Abilene, Tx

My current position affords me the opportunity to oversee recruiting and marketing efforts for the Julia Jones Matthews Department of Public Health. This includes development and execution of the communication campaign (includes both inbound and outbound marketing tactics) and management of the MPH website and its content. I am charged with identifying emerging marketing strategies to give the department a competitive edge in finding and attracting quality candidates. My focus is to increase brand awareness, reputation management, and social engagement all while attracting quality candidates. In addition, I have identified, developed, and executed initiatives to enable the Julia Jones Matthews Department of Public Health to become the Julia Jones School of Population and Public Health. This includes the ideation and creation of new external partnerships, new degree tracks and/or programs, and new policies and practices.

Abilene, Texas

As director, I provided oversight for several aspects of the graduate operation at Abilene Christian. Primarily, I spearheaded the recruitment and retention effort for ACU's residential graduate population. Also was responsible for reviewing the effectiveness and financial viability of existing graduate programs. Charged with identifying and developing new and profitable program opportunities for graduate studies. Responsible for selecting, leading, motivating, and developing the graduate school team to provide exceptional support to 27 graduate programs, 700 graduate students, and graduate faculty and staff. Planned and managed graduate school budget of over $1M and all associated revenue, expenses, and related services.

Served as managing director of ACU’s partnership with Pearson Embanet and charged with maximizing, reviewing, and refining the strategy for recruiting and retaining online graduate students. Responsibilities include developing, managing, and maximizing ACU's four offerings to realize $3M-$5M in gross revenue annually.

Conceptualized, developed, launched, and taught Abilene Christian University’s graduate track in enrollment management. This online program includes three courses within the larger M.Ed. in Higher Education and covers the holistic nature of higher education enrollment management. The track also includes a 2-day residency in Anaheim, California at Disney Institute, allowing students the opportunity to gain a deeper understanding of building and maintaining connections with potential students, engaging with team members, and creating a service-driven atmosphere.

Abilene, Tx

Responsible for creating and executing marketing strategies in order to generate and nurture leads that achieve the enrollment goals of the university.- Conceptualized, developed and launched new multichannel communication campaign delivering over 3 million contacts to 2010, 2011, and 2012 audiences.- Managed the development of 17 new marketing pieces.- Intricately involved in vision and strategy regarding building prestige, rebranding, and repositioning the university to the prospective audience, and shaping the incoming class for academic years 2008-2010.- Proposed and implemented new application deadline strategy.- Developed and managed content for admissions website.- Developed and executed social media strategy for the Enrollment Management division.

Greater Nashville Area, Tn

Hired to overhaul Lipscomb’s undergraduate recruiting and marketing strategy. My approach stressed personal interaction, yet integrated a targeted mass marketing strategy to increase lead conversion. Served on committees charged with “repositioning” the university in the crowded Middle Tennessee marketplace and with developing a “First Year Experience” for new students.Accomplishments:- Charged with completely overhauling strategy to engage prospective students and their families resulting in an 8% increase in freshman and transfer enrollment during the first year.- Developed and managed new admissions website.- Created new outreach plan for counselor team.- Developed seven new anchor pieces, collateral marketing campaign, and communication flow designed to tell Lipscomb’s story and increase campus visits.- Partnered with the Career Center to effectively market graduate placement rates and outcomes within recruiting campaign.

Abilene

Charged with growing enrollment every year while increasing the level of personal recruiting of prospective students. Maximized performance of eight admissions counselors through coaching and leadership.

Ma, Leadership And Organizational Studies

Bs, Psychology