Corey Baker Email & Phone Number

Washington, Missouri, United States

Greater St. Louis Area

► Managed and supervised several client accounts, while directing numerous team members across the accounts service, creative, digital, and development teams, as well as, vendors throughout the process.► Successfully lead projects within all of the MediaCross solutions: Brand + Discovery, Strategy + Campaign Planning, Campaign Management + Measurement, Compelling Content + Creative, Web Development, Digital Solutions (mediacross.com/solutions). ► Anticipated client needs and pain points and proactively strategize practical and creative solutions.► Provided unprompted strategic recommendations that align with the client’s mission, vision, brand promise, and goals on an ongoing basis as an active extension of the client’s team.► Oversaw execution of integrated marketing plans and budgets across traditional and digital marketing.► Demonstrated attention to detail, prioritization, and time management skills with the ability to excel at managing multiple ongoing projects in a fast-paced, deadline-driven environment.► Managed high volume workload and coordinate deadlines, resources, team structure, and processes across multiple coinciding projects to ensure expectations are met.► Responsible for generating new business through proposal development and RFP response submissions and be the key strategist in new business pitches and presentation development.► Responsible for training, motivating, and supervising Junior Strategist employees as their direct support, as well as, indirectly supporting and collaborating with the Strategist and Lead Strategist.

Greater St. Louis Area

Marketing ManagerAs part of Maryville’s Office of Integrated Marketing and Communication (IMC), was responsible for the administrative coordination and implementation of marketing and communications campaigns and initiatives, specifically for recruitment marketing: Office of Admissions and School of Adult and Online.► Served as the project manager and liaison managing internal and external project communication, including project expectations, timelines/schedules with stakeholders.► Coordinated with Maryville's Marketing Partner in the concept, design, and editing of a variety of online recruitment marketing initiatives such as email marketing, brochures, and digital ads.► Maintained timely and consistent information on all websites in support of the marketing and communications priorities and the institution’s strategic plan.► Provided marketing consulting and overview of assets to ensure collateral is aligned with the Maryville brand. Community Engagement ManagerServed as the administrator for all Salesforce communities. Responsible for inspiring the community of users by monitoring/moderating user content, creating relevant content, and escalating any issues to the appropriate internal teams. All while working towards the goals of maximizing the self-service capabilities of the Community platform and growing organizational engagement for all groups.

Greater St. Louis Area

Campus Visit Experiences► Managed every aspect of the admission recruitment events and assist with the design and development of daily individual campus tours.► Communicated regularly with all stakeholders involved in a campus visit program (internal and external) to ensure all details are clear and any deliverables are agreed upon.► Designed and followed an event plan for each program while troubleshooting any unforeseen issues and directing the recruitment team on the execution of solutions. Campus Visit Growth► 8.8% increase of overall student visitors from Jan-Mar 2017 to Jan-Mar 2018► 5.1% increase of overall student visitors from 2016 to 2017Scholarship Interviews/Program Growth► 13.7% increase (598 to 680 students) from 2017 to 2018► 33.5% increase (448 to 598 students) from 2016 to 2017 Recruitment Responsibilities► Determined and fulfilled territory management responsibilities in a manner which led to record enrollments using knowledge of territory and historical/geodemographic data.► Established and maintained an informational, active communication system with students, parents and counselors/advisors which enhanced the successful attainment of enrollment goals.► Counseled and advised students/parents and counselors regarding admission, credit evaluation, scholarship and financial aid, academic programs, housing, and other enrollment-related topics.► Read, interpreted and evaluated students’ academic credentials to make appropriate admission and scholarship decisions.► Assessed all aspects of the recruitment process to ensure efficiency, while creating and maintaining extensive documentation for the continued success of the territory.► Actively used the CRM’s functionality to manage my territory (results below). Transfer Growth► 70% individual territory increase (20 to 34) between Spring 2017 & 2018

Higher education consultant with 10+ years of enrollment and marketing experience. Emphasizing in optimizing your CRM in the admission/marketing process (Salesforce / TargetX) and transforming the overall campus visit experience. Overview:► Completed high-level communication and event audits► Loaded Purchase Names into CRM► Executed all aspects of the campaign (Emails, Forms & Reports) directly in the client's CRM► Made recommendations on CRM use (i.e. Fields, Workflows), Email/Form Design, CTA, Send Schedule, etc.Campaigns/Projects:► Fall Senior Search► Spring Junior Search► Yield Campaigns► Digital Decision Letters/Emails► Form (i.e. event registration) Pre-FillAudiences:► Traditional Undergraduate - First-Year & Transfer► Online Undergraduate► Graduate

Greater St. Louis Area

Primary Responsibilities► Obtained a clear understanding of client business process, needs and requirements.► Established the project’s overall critical path and success factors, develop project plan, and ensured that all project phases adhere to the agreed-upon timeline.► Monitored the execution of all deliverables and milestones across projects and updated project plans actively.► Managed internal and external resources and ensured that the project team has the necessary information and skill sets to complete the project successfully and on-time.► Prioritized, mitigated and monitored project risks and their impact.► Assisted the project team in troubleshooting and finding solutions to unforeseen issues.► Communicated regularly with and managed expectations of clients, stakeholders, and team members - through weekly calls► Took ownership of, managed and obtained approvals for all change requests, particularly regarding scope and budget in partnership with the Account Executive.► Leveraged and help develop standard tools to manage the project – i.e. project plan, risk log status report, etc.Goals and Objectives► Ensured my CRM projects were implemented on-time within the agreed upon scope.► Made sure clients were satisfied with the implementation and felt supported throughout the process.► Provided appropriate direction to make sure the CRM is being used strategically and actively by the client team.

Greater St. Louis Area

► Design, implement and manage the overall communication plan and targeted campaigns for the admissions office through print materials, email, text, social media and web.► Manage every aspect of the admission events and assist with the design and development of daily individual campus tours. ► Initiate conversations across campus to foster collaboration opportunities within admissions communication and events to allow a holistic recruitment experience for students and families.► Set the tone and manage expectations of admissions counseling staff and student workers in all areas of recruitment, emphasizing the importance of quality customer service. ► Actively pursue technology to acquire new skills and resources to use as a tool to augment the way we think about organization and recruitment.► Systematically evaluate and assess all recruitment processes and use that data to develop innovative solutions to increase effectiveness and efficiency. ► Develop systems and platforms to standardize office/university processes and to centralize and share intellectual capital successfully.► Serve on Strategic Task Forces and Search Committees, and act as the Liaison between admissions and key offices, such as Athletics, Residential Life, and Student Success.Campus Visit Growth► 15.0% increase of overall student visitors from 2015 to 2016► 9.5% increase of overall student visitors from 2014 to 2015Scholarship Interviews/Program Growth► 90.6% increase (235 to 448 students) from 2015 to 2016

Greater St. Louis Area

Assistant Director for Transfer Recruitment, January 2013 - October 2014Assistant Director of Admissions, July 2007 - January 2013► Determined and fulfilled territory management responsibilities in a manner which led to record enrollments using knowledge of territory and historical/geodemographic data.► Established and maintained an informational, active communication system with students, parents and counselors/advisors which enhanced the successful attainment of enrollment goals► Counseled and advised students/parents and counselors regarding admission, credit evaluation, scholarship and financial aid, academic programs, housing, and other enrollment-related topics.► Read, interpreted and evaluated students’ academic credentials to make appropriate admission and scholarship decisions.► Represented Maryville at college fairs, visits to high schools/community colleges, high school visits to Maryville, in-class presentations, and campus visit programs.► Assessed all aspects of the recruitment process to ensure efficiency, while creating and maintaining extensive documentation for the continued success of the territory.► Actively used the CRM’s functionality to manage my territory with successful results.Transfer Growth (overall increases are part of a 2 person transfer counselor team)► 4.8% overall increase (207 to 217) between Fall 2013 & 2014► 22.7% individual territory increase (66 to 81) between Fall 2013 & 2014► 4.2% overall increase (70 to 73) between Spring 2013 & 2014► 8.9% overall increase (190 to 207) between Fall 2012 & 2013 Freshman Growth► 36.6% individual territory increase (82 to 112 students) between 2012 & 2013► 13.9% individual territory increase (72 to 82 students) between 2011 & 2012► 73.3% central Illinois territory increase (15 to 26 students) between 2010 & 2011

Education record

Bachelor Of Arts (Ba), Organizational Leadership