Corey Hammer, Ph.D. Email & Phone Number

Aurora, Il, Us

Aurora, Il

Full service custom market and consumer insights consultancy helping our client take action. We specialize in agencies looking to whitelabel research, B2B services, regulated sectors, and start-ups/SMBs who are on a tight budget. We offer a wide variety of services, including audience insights, brand insights, product insights, data analytics, and creative workshops of all types.

Schaumburg, Il

Role: Led a team of analysts and consultants as the voice of the consumer to help internal stakeholders across multiple business units and operational groups articulate their questions, prioritize their business objectives and translate them into research plans that address their needs and the needs of the business, especially around program development and marketing communication.Key Accomplishments:-Developed and researched new positioning, brand campaigns, and visual identity for a re-launch of the Sanford Brown Colleges and Briarcliffe College-Developed show rate and conversion models that led to a realignment of the admissions process boosting conversion by 2 points for Le Cordon Bleu.

Schaumburg, Il

Role: The voice of consumer and customer in brand health tracking, advertising effectiveness, and other custom research Key Accomplishments:-Developed custom market segmentation for the culinary and broader post-secondary education market.-Fueled a 5+ year innovation pipeline through selling proposition research for products and features -For Le Cordon Bleu: a messaging hierarchy strategy and the creation of a consumer-focused cooking enthusiast product, Bleu Ribbon Kitchen (including name development and selling propositions) -Developed and managed the student lifecycle measurement initiative that examined the student journey from first considering school, through the decision process, enrollment, being in school, and beyond. For the Health Business Unity alone, this program resulted in an additional $2M in revenue thanks to increased student retention.

Schaumburg, Il

Role: Conduct qualitative and quantitative research to measure brand reputation, test potential marketing messages, and developing internal business processes, and student satisfaction and manage competitive and market intelligence by scraping websites and other online media, and government dataKey Accomplishments:-Market competitor analyses that helped focus leadership on key threats and product pricing opportunities that led to streamlined fees and inclusion of books for total tuition package-First ever brand reputation and awareness studies that outlined market positions for all CEC brands at that time and presentation to leadership.

Doctor Of Philosophy (Ph.D.), Experimental Psychology

Master'S Degree, Experimental Psychology

Bachelor'S Degree, Psychology

Activities and Societies: Resident Advisor, 1996-1997 Habitat for Humanity, 1994-1996