Corey Hammer, Ph.D. work email
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Corey Hammer, Ph.D. personal email
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Corey has more than 20 years of designing actionable quantitative and qualitative research to support business to consumer platforms in CPG, pharmaceutical, and service sectors. As a Burke-trained moderator, Corey has extensive experience in moderating groups and IDIs among professionals as well as consumers and students. His expertise in quantitative methods includes proficiency in the following areas: segmentation, key driver assessment, Discrete Choice, Max Diff and Conjoint Analysis as well as field research that includes mystery shopping. His insights are synthesized from primary, secondary, and internal sources to identify trends, and short- and long-term business implications for key stakeholders.He believes that the voice of the consumer plays a strong role in building successful brands and helps brands establish strategic priorities and create their story before their story is created for them.Corey holds a Ph.D. in Experimental Psychology with a focus on Social Cognition from DePaul University in Chicago and a Bachelor of Science from the University of Illinois at Urbana-Champaign. In addition, Corey is an accomplished magician (and believes that successful magic requires the ability to tell a good story, just like building a successful brand).Consulting email: corey@talismaninsights.comPersonal email: corey_a_hammer@yahoo.com
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OwnerTalisman InsightsAurora, Il, Us -
PrincipalTalisman Insights Jul 2015 - PresentAurora, IlFull service custom market and consumer insights consultancy helping our client take action. We specialize in agencies looking to whitelabel research, B2B services, regulated sectors, and start-ups/SMBs who are on a tight budget. We offer a wide variety of services, including audience insights, brand insights, product insights, data analytics, and creative workshops of all types. -
Head Of Career Schools Insights & AnalyticsCareer Education Corporation Jun 2014 - Jul 2015Schaumburg, IlRole: Led a team of analysts and consultants as the voice of the consumer to help internal stakeholders across multiple business units and operational groups articulate their questions, prioritize their business objectives and translate them into research plans that address their needs and the needs of the business, especially around program development and marketing communication.Key Accomplishments:-Developed and researched new positioning, brand campaigns, and visual identity for a re-launch of the Sanford Brown Colleges and Briarcliffe College-Developed show rate and conversion models that led to a realignment of the admissions process boosting conversion by 2 points for Le Cordon Bleu. -
Manager/Sr. Manager, Consumer InsightsCareer Education Corporation Aug 2008 - Jun 2014Schaumburg, IlRole: The voice of consumer and customer in brand health tracking, advertising effectiveness, and other custom research Key Accomplishments:-Developed custom market segmentation for the culinary and broader post-secondary education market.-Fueled a 5+ year innovation pipeline through selling proposition research for products and features -For Le Cordon Bleu: a messaging hierarchy strategy and the creation of a consumer-focused cooking enthusiast product, Bleu Ribbon Kitchen (including name development and selling propositions) -Developed and managed the student lifecycle measurement initiative that examined the student journey from first considering school, through the decision process, enrollment, being in school, and beyond. For the Health Business Unity alone, this program resulted in an additional $2M in revenue thanks to increased student retention. -
Market Research AnalystCareer Education Corporation Dec 2006 - Jul 2008Schaumburg, IlRole: Conduct qualitative and quantitative research to measure brand reputation, test potential marketing messages, and developing internal business processes, and student satisfaction and manage competitive and market intelligence by scraping websites and other online media, and government dataKey Accomplishments:-Market competitor analyses that helped focus leadership on key threats and product pricing opportunities that led to streamlined fees and inclusion of books for total tuition package-First ever brand reputation and awareness studies that outlined market positions for all CEC brands at that time and presentation to leadership. -
ConsultantL.C. Williams & Associates Jul 2006 - Nov 2006 -
Primary Market Research AnalystTakeda Pharmaceuticals Jan 2006 - Jul 2006 -
Sr. Quantitative Testing SpecialistSanford Corporation 2001 - 2005
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Research AnalystNational Board Of Osteopathic Medical Examiners Aug 2000 - Jul 2001
Corey Hammer, Ph.D. Skills
Corey Hammer, Ph.D. Education Details
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Experimental Psychology -
Experimental Psychology -
Psychology
Frequently Asked Questions about Corey Hammer, Ph.D.
What company does Corey Hammer, Ph.D. work for?
Corey Hammer, Ph.D. works for Talisman Insights
What is Corey Hammer, Ph.D.'s role at the current company?
Corey Hammer, Ph.D.'s current role is Owner.
What is Corey Hammer, Ph.D.'s email address?
Corey Hammer, Ph.D.'s email address is ch****@****red.com
What is Corey Hammer, Ph.D.'s direct phone number?
Corey Hammer, Ph.D.'s direct phone number is +177390*****
What schools did Corey Hammer, Ph.D. attend?
Corey Hammer, Ph.D. attended Depaul University, Depaul University, University Of Illinois At Urbana-Champaign.
What are some of Corey Hammer, Ph.D.'s interests?
Corey Hammer, Ph.D. has interest in Children.
What skills is Corey Hammer, Ph.D. known for?
Corey Hammer, Ph.D. has skills like Advertising Research, Project Management, Qualitative Research, Consumer Behaviour, Customer Experience, Quantitative Research, Marketing Research, Segmentation, Spss, Market Research, Focus Groups, Data Analysis.
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