Talisman Insights

Feel informed about the decisions you need to make. Feel empowered to engage in the actions you need to take. Let Talisman Insights give you and your company the data-driven insights you need. We pursue your business objectives with research founded in the science of psychology and human information processing. Toss in a little economics, sociology, anthropology, and marketing science. Our recipe for your success starts with the three core facets of human behavior. Emotions & Feelings: Humans are emotional creatures. They drive our behavioral and actions more so than any rational or considered decision. Uncover the emotional connections people have inside your category. Thinking: We look at more than just what people say. We dive into what is going inside the heads of your audience. We examine the non-conscious connections across the elements of the consumer experience using statistics and experimental approaches. Behavior/Doing: Our approach uncovers motivations and barriers to action. Decision science studies like discrete choice help us assess how your audience actually makes decisions in your category.