Corey Waller Email & Phone Number

Cincinnati, Oh, Us

•Managed two-step sales channel marketing and content creation (trade show builds, sales/promotional material, digital assets).•Led internal/external corporate communication releases.•Supervised retail product packaging QA with international suppliers

•Created new branding and digital marketing strategies for company divisions for ongoing marketing campaigns.•Implemented a new digital order communication flow system for company operations to improve operational accuracy and worker efficiency. which reduced jobsite procedural errors by 20%.•Oversaw RFQs from industrial reporting databases for contract bidding.

• Designed and built the company website with new features improving product performance insights, customer convenience and dialogue, improving the customer conversion rate by 30% in 9 months.•Led graphic design, branding, promotional marketing deliverable production, SEO, and Google Analytics segmented data for workable targeting plans. •Created a localized awareness campaign for a new differentiated product, forging 2 distribution partnerships as a result.•Built, maintained and executed a territory sales strategy that covers sales, revenue and expense controls.

Cincinnati Area, Oh

•Developed strategic market implementation plans for two B2B and one B2C product lines.•Managed territory dealer network centered on demand outcomes in all touchpoints through digital value-driven offerings.•Lobbied congress and the Dept. of Labor to revise hazardous OSHA regulations.•Generated quarterly channel performance reports, led direct marketing campaigns, coordinated ad buying and event planning.

•Designed data-driven infographic material for internal documents and corporate publications.•Coordinated company event transportation and assisted in overall event planning. •Produced weekly company-wide bulletins notifying employees of important organizational information.

Highland Heights, Ky

•Created tailored branding fundamentals and strategic market implementation plans for multiple small to medium-sized B2B and B2C businesses.•Managed relations with the creative team to consistently achieve preset deliverable deadlines through effective verbal and written communication.•Designed and guided client brand presentations.•Collaborated with clients in leveraging differentiated product positioning equities to grow market share and advance org goals.

•Developed and presented target marketing, branding, and marketing mix recommendations as a strategic marketing plan for Kona Ice to attract personnel into their programs.•Completed various project tasks including: o Various research methods such as secondary data research, observations, experience interviews, and sample survey of 777 target respondents. o Secondary and primary (qualitative and quantitative) data analysis. o Making target marketing, branding, and marketing mix recommendations, including their rationale based on the collected data. o Presenting the project results in a format of a two-page report, requiring writing, data analysis and creative skills. o Working with a select group of other research apprentices to merge ten individual projects into one final team project. o Presenting the final team project to the company’s CEO and marketing team in client’s corporate headquarters.•Had the final individual project reviewed by the CEO of the company and his marketing assistant, independent branding consultants, and subsequently accepted for publication on Bluezzoon (Fall 2014) and nomination for AMA’s 2015 Pinnacle Award (Spring 2015).

• Created target marketing/marketing mix recommendations for a P&G Tide brand project to drive new product adoption 70% by 2020. • Received positive reviews from Petra Stovickova (Associate Director, Communications, Procter & Gamble, Fabric Care, Americas) and Dr. David Raska (Assistant Professor of Marketing and Bluezzoon Founder, Haile/US Bank College of Business, Northern Kentucky University).• Had the project published on Bluezzoon–repository of social impact marketing insights.• Nominated for AMA’s 2014 Marketer of the Year Award.

•Provided effective marketing support through promotion of Credit Union products and services to internal and external members via various media forms including: social media, quarterly newsletters, and internal bulletins.•Developed new arenas in marketing Credit Union products and services to reach previously untouched segments utilizing online, print, and mobile advertising designed toward informative publications.•Expanded the Credit Union’s social media presence, increasing “active followers” by 75% through proactive engagement of the online community, coupled with corresponding terminology.•Managed and bolstered the Credit Union’s FAQ database, reducing average inquiry response time from 10 hours to 4 hours through prompt communication and consistent online support.

•Ensured proper packaging and accurate shipment on perishable food products, ~350 packages daily.•Mentored new employees on varying duties including fast-paced assembly line formatted work; communicated specific job details.•Operated intricate packaging machines which require 100% focus for success, resulting in the packaging of ~100 boxes per hour. •Contributed to team success by ensuring accurate communication both verbally and in written form through attentive listening and communication which lead to 10% fewer errors.•Improved productive output by 10% as a result of developing new, better techniques.•Adapted to difficult situations by thinking dynamically which lead to 1 hour less per week of production downtime.