- Develop and execute the strategy for promoting music and driving engagement across YouTube and YouTube Music, including in YouTube Shorts.- Develop and execute strategies for new product programming initiatives- Build on understanding of Culture and Entertainment consumption trends to drive higher engagement and a deeper connection with the Artists and Fans- Oversee 'lifecycle of a song' programming across on-platform and playlist ecosystems and the broader user experience- Conduct metrics-based analysis of programming campaigns- Contribute to YouTube Music’s global programming & content strategy team and its efforts to drive improvements and innovative features on behalf of users worldwide, mainly for the UK audience.- Support partner and technical teams to troubleshoot customer-facing issues.

Overseeing all aspects of the record label, running the day-to-day label operation, organising and coordinating the wider infrastructure around it (including press, radio, physical distribution, digital distribution, branding and more)

-Being the main point of contact for all performers coming into the station on my days.-Editing audio files to be played on the airwaves.-Uploading shows onto the website & Soundcloud directly after airing.-Creating artwork on Photoshop for each show to then be posted on all social media platforms.-Coming to the needs of all artists at all times whilst keeping the studio tidy and all equipment working.-Working the soundboard while DJs are playing, making sure the sound levels are always correct, ensuring transitions between DJs always runs smoothly.

- Launched YouTube Music.- Creating Rap + R&B Music playlists for Google Play & YouTube Music.- Maintaining a music programming calendar for a UK audience.- Monitoring - and reacting to - the performance of playlists and campaigns.- Contributing to global programming team and its efforts to drive site improvements andinnovative features on behalf of users worldwide.- Supporting product, partner and technical teams to troubleshoot user-facing issues.- Contributing to the improvement of back catalogue selection and metadata quality.- Attending meetings with Labels, Artists, Managers & Distribution companies to discuss best practise in helping with promotion of projects.

Having the honour of taking part in the selection of the Mobo Award nominees ranging from categories such as Best Album, Best Male/Female Artist, Best newcomer and much more

- Curating lineups and content for Tim & Barry online streams & events.

-Bi-weekly resident DJ slot on Pyro Radio playing & promoting the latest Grime, Drill & Hip Hop music from across the globe-Gathering guest mixes from some of the most relevant and talented DJs in the game. -Inviting some of the best MCs in the country to be guests on my show

-Organizing and promoting parties dedicated to underground bass music from the UK.-Complete creative control over all aspects of design and promotional tools.-Helping curate tours across America for UK artists.-Resident DJ.

-Keeping up with the fast paced environment of working at a global flagship store on 5th Avenue.-Taking constant stock checks throughout the day, replenishing the stock every hour on the hour of purchased items, processing deliveries, organizing the stock room to its most most efficient potential, sending out online order whilst working well in a large team.-Ensuring my team always have jobs to do and making sure deadlines are kept to.

-Keeping up with the fast paced environment that is a fashion retail store on Broadway. -Maintaining the upkeep of the stock room, preparing clothes to go on to the floor as soon as they're sold, processing deliveries on the daily and sending out online orders.

-Working directly with the CEO of the company in creating bespoke, personalized music playlists for exclusive clientele. -Keeping on top of current music trends of all genres, ensuring that our consumers are always kept up to date in all aspect of the music spectrum.-Keeping a constantly updated pool of music in Spotify for us to work out of

-Working directly with the CEO of the social media page, creating unique content whilst keeping on top of emerging popular trends within the music industry.-Scheduling posts to carry out throughout the day and ensuring the growth of our followers was consistent.

-Leading the sales team to maintain standards within the store to the highest level. -Dealing with deliveries, helping the company achieve its daily, weekly and monthly goals. -Working well in a team staying calm and professional whilst under pressure in such a busy environment.

-Promoting club nights through securing widespread digital and print press coverage, raising awareness and updating event information on relevant blogs, forums and social media sites. -Thinking creatively to target, recruit and manage ticket sellers for various events, methods include holding focus groups attending freshers fairs and scouring relevant social media.-Keeping up to date with current music trends and emerging artists to assist with club and festival line ups. -Organizing all aspects of an event including designing artwork, purchasing merchandise, selecting a venue and artist liaison. -Managing Pack London's social networking sites and websites; uploading fresh, multimedia content and monitoring consumer opinion. -Assisting with the agency, Archetype Artists, in making bookings and dealing with riders.