Plan and implement marketing campaigns for conferences of 200 – 11,000 attendeesManage all aspects of the marketing campaign including: competitive research, pricing, budgeting, media partnerships, database management, email creation, automation, lead generation, SEO, social posts and advertisements, Google Ads, retention, and moreForecast and track YoY campaign progress on a weekly basis including: attendee registration & revenue, advertisement conversions, ROI, and email performanceEffectively communicate with up to 30 team members to ensure all deadlines are met and progress is reported on a consistent basis

Source candidates through BioSpace, Monster, CareerBuilder, and BullhornQualify candidates through phone screensPrepare candidates resumes in a uniform formatCreate a summary of the candidate’s qualifications for the clientOnboard new contracted employees by sending them required forms, scheduling drug screens, and complete i9 verificationMaintain a relationship with contracted employees to ensure their assignment is going well and take care of issues that arise

Assisted in creating and implementing drip campaigns using Pardot and SalesforceEdited HTML codes Created and edited content for the emails to be sent through the drip campaignsTransferred content to WordPress to create the new company websiteQualified leads for marketing efforts by sorting through web responses, tradeshow attendees, and internal leadsEntered the qualified leads into PardotResearched potential videographers and composed a request for proposal Wrote and revised content posts such as blogs, emails, social media posts, etc. to be published on Ecova’s websites and social media platformsScheduled meetings, drafted agendas, and assisted with work overload

Assisted in planning and implementing game day promotions / game day operationsAssisted with the planning and implementation of the annual athletic department dinner and auctionOrganized and reviewed sponsor contractsPlanned game day sponsored activities