Director Of Sales And Marketing
CurrentDevelop and implement strategic marketing plans and sales plans and forecasts to achieve objectives for products and services.Develop and manage sales/marketing operating budgets.Develop and recommend product positioning, packaging, and pricing strategy to produce the highest possible long-term market share.Ensure effective control of marketing results, and takes corrective action to guarantee that achievement of marketing objectives falls within designated budgets.Oversee and evaluate market research and adjusts marketing strategy to meet changing market and competitive conditions.Monitor competitor products, sales and marketing activities.Establish and maintain relationships with industry influencers and key strategic partners.Guide preparation of marketing activity reports and presents to executive management.Establishes and maintains a consistent corporate image throughout all product lines, promotional materials, and events.Direct sales forecasting activities and sets performance goals accordingly.Direct market channel development activity and coordinates sales distribution by establishing sales territories, quotas, and goals.Represents company at trade association meetings to promote product.Meet with key clients, assisting sales representative with maintaining relationships and negotiating and closing deals.Coordinates liaison between sales department and other sales related units.Assist other departments within organization to prepare manuals and technical publications.Prepare periodic sales report showing sales volume, potential sales, and areas of proposed client base expansion.Review and analyzes sales performances against programs, quotes and plans to determine effectiveness.Direct product research and development