Worked with the marketing team at a global e-commerce company to develop and execute marketing strategies across multiple digital platforms.* Managed multi-million dollar global marketing efforts in the US, Canada, UK, Australia, and Europe. Campaigns included search, shopping, video, display, dynamic remarketing, and video campaigns across Facebook, Google AdWords, Bing Ads, Criteo, and AdRoll.
* Increased e-commerce revenue by 47% year over year during pivotal holiday times, exceeding set targets.
* Executed, optimized, and monitored promotional strategies across platforms, leveraging audience segmentation and insights to drive results.
* Managed Google Merchant Center account and feed optimization to increase the quality and presence of Google Shopping ads; growing Google Shopping performance by 80% year over year.
* Generated reports and analyzed data through the use of analytical software including Google Analytics, Optmyzr, and proprietary internal tools to ensure target goals were met or exceeded.
* Worked collaboratively with the IT and creative teams in developing display banner creative, engagement ads, video ads, and search text ads.
* Managed key seasonal sales events including Mother’s Day, Black Friday, and Valentine's Day, adjusting optimizations and launching campaigns in order to reach Return on Ad Spend targets and increase brand exposure.
* Attended the Google Marketing Conference in San Francisco on behalf of Jewlr.
* Participated in multiple Google Brand Workshops developing holiday video creative for YouTube Advertising.
* Oversaw the transition from a Last Click Model to a Data Driven Attribution Model.
* Constantly testing Automated Bidding strategies across Google and Facebook and providing feedback on new betas as a preferred partner.
* Trained and on-boarded all new marketing team members.

Assisted marketing team in social media, customer service, merchandising, and inventory management. * Social Media Advocate: Prepared Facebook posts promoting new products and promotions. Responded to customer requests and comments on Jewlr’s Facebook page.
* Customer Service: Managed customer interactions via online chat and review sites.
* Created a system to streamline refunding through increased speed and accessibility of the process.
* Merchandising: Analyzed consumer behaviour to increase purchasing through placement of product.
* Forecasted sales and inventory, ensuring sufficient supplies were on-site for the Christmas season.

Reported to the Chief of Staff, Technology - Increased Thomson Reuters’ brand presence in the Bay Area through digital and non-digital touch points.* Project Management: Coordinated MeetUps with top groups in the Bay Area, including identifying and engaging relevant speakers and arranging venues and catering. Promoted events internally and externally, through social media, web and traditional print marketing.
* Crafted intranet plan for 1,200+ global technologists to focus efforts on priorities of the business unit. Analyzed usage stats, creating a database to predict behaviour and measure success.
* Identified top social media influencers in the Bay Area, helping to secure a promotional opportunity.
* Researched potential partners with the purpose of increasing brand presence, resulting in a partnership with the NASDAQ Entrepreneurial Center.