Corey Van Het Wout Email & Phone Number

Auckland, New Zealand

Hong Kong Sar

Responsible for the development and implementation of the marketing strategy for NBA League Pass and partner marketing campaigns across Asia. Including partners TAB and ESPN Australia, Spark Sport, Rakuten, Alipay+. Emtek and The Sporting News (DAZN). Driving fan growth, viewership, and subscriber acquisition for the NBA on Digital and broadcast platforms across Japan, Indonesia, Philippines, New Zealand, Australia, Thailand, Korea, and Malaysia. NBA League Pass Marketing Campaign 2021-2022 Season: “Never Miss a Moment” Best Marketing Strategy | SportsPro OTT International Awards 2022 [Finalist]

Marketing Team of the Year - Mumbrella 2020Australia's Strongest Brand - Brand Finance 2019

Sydney, Australia

Led a high performing team (~10 people) responsible for the strategy and implementation of all customer-facing marketing activity (experiential, digital and print) supporting the Retail Sales channel with 400 stores and 1500 affiliates.

Sydney, Australia

Responsible for the delivery of customer-centric products and the supporting integrated omnichannel campaigns. Including, management of the design responsibilities, and project management of all aspects of the delivery of the product; promotion, sales and support processes, internal communications, frontline enablement, legal & regulatory compliance, brand compliance, creative development, digital marketing, website, affiliates, vendor negotiations, customer experience and performance tracking leading ~50+ internal and external stakeholders from strategy to execution.

New Zealand

Developed and implemented high impact digital marketing strategy (Acquisition & Churn initiatives), whilst successfully driving a new brand direction and company ethos. Fostered highly productive relationships with agencies, overseeing briefings and creation/delivery of all marketing collateral.Key Achievements:∙ Launched across several, innovative marketing channels beyond traditional media, significantly increasing engagement with the target demographic∙ Consistently achieved 40% year on year sales increases and successfully decreased early tenure churn by 25%∙ Supported the delivery of an industry first customer service model whilst maintaining an industryleading NPS score of 40+

Responsible for executing campaign strategy and contributing to strategic business decisions.My core functions included Agency Management (Media, Creative, PR), briefing key stakeholders, supporting strategic marketing planning, analysing performance of acquisition channels and analysis of direct competitors.

Supported a diverse portfolio of marketing projects, supporting the creative process as well as digital marketing, media strategy, customer segmentation, publicrelations and social marketing.