Enterprises around the world rely on vArmour to discover, observe, and control relationships between every user, every application, and across every environment to reduce risk and increase resiliency — all from a cloud platform that takes minutes to deploy.

After quickly integrating Idaptive marketing operations and programs into CyberArk, I lead the initiative to recast and reposition CyberArk from their 20-year positioning as the leader in Privileged Identity Management to a new and broader category of Identity platform called Identity Security.· Principal ownership for developing Command of the Message value framework, used to enable the field of 600 people to be "conversation ready" for Identity Security· Defined new category definition and messaging framework position CyberArk as a leader in the Identity Security market· Developed from scratch new messaging, value framework, core content, presentations, and sales enablement to role out new corporate positioning for Identity Security· Worked with website team and agency on complete overhaul of corporate brand, positing, and mission from the homepage across all the major programs and content· Worked with demand gen team to establish Identity Security buyer's journey and implement a campaign that drove the majority of net-new leads over the course of the year

As a spinout from Centrify, Idaptive is one of the top Identity as a Service (IDaaS) offerings in the Security and Identity and Access Management (IAM) cybersecurity space.· Built entire marketing team from scratch including corporate communications (AR/PR), product marketing, digital marketing, demand-gen, and field/channel marketing in less than three months· Managed $3M+ marketing budget· Led development of an entirely new brand and corporate identity· Drove and launched a new corporate website from scratch in less than two quarters· Successfully positioned Idaptive as a leading IDaaS vendor in all of the major analyst reviews including Gartner MQ, Forrester Wave, and KuppingerCole Leadership Compass· Owned and drove brand launch at the RSA security conference· Successfully delivered over 40 regional events in 2019· Generated 16k new leads across 150 total campaigns in Q2-Q4 2019, contributing $7m in new pipeline· Selected and onboarded 3 major agencies covering media, marketing operations, and press relations· Negotiated and onboarded 30+ vendors in a single quarter as part of splitting off of Centrify and building out a new marketing organization from scratch

Centrify is a Mayfield and Accel funded security software company providing unified access management for on-premise and cloud infrastructure, SaaS and packaged applications, and mobile devices with over 5000 customers including 50% of the Fortune 50Key Corporate Marketing Accomplishment: Successfully positioned Centrify as a Leader in the Gartner IDaaS Magic Quadrant and Forrester Wave for IDaaS. Key Product Marketing Accomplishment: Advanced and brought to market seven net-new product solution offerings. These efforts directly contributed to growing existing customer base from less than 400 customers to over 5000 customers including the first several $100k+ transactions for each of the solutions.· Created new "Zero Trust Security" category messaging, strategy, and content· Authored "Zero Trust Security for Dummies" book, our top performing asset· Defined new cloud security initiative delivering SaaS SSO and access control, leading to $16M round of additional funding and net new cloud security solution offerings for Centrify customers· Drove process that positioned as "Leader"​ in Gartner IDaaS magic quadrant and Forrester Wave · Directly responsible for "Clear Choice"​ win in hands-0n NetworkWorld shootout review · Provided strategic voice and direction for the overall packaging, pricing, go to market and investment mix· Recruited, hired and mentored key personnel in Product Management and Product Marketing

SpikeSource is a KPCB software company which distributes, integrates and supports open source applications. SpikeSource board included luminaries like Kim Polese, Ray Lane, Bill Joy and Tim O'Reilly· Led both product management and product marketing execution for SpikeSource· Collaborated with an extensive set of source provider partners including SocialText, SixApart, CentricCRM, Open-Xchange, Jaspersoft, Alfresco, Hyperic and others· Recruited, hired and mentored key personnel in Product Management, Product Marketing and SEs

Acquired by TIBCO, Syndera is a provider of operational business intelligence software that delivers real-time visibility and control of high-volume automated processes such as securities and currency trading.Key Accomplishment: Directly responsible for first four customer transactions worth $2.5 million in first 6 mos, including the only million dollar plus deal ($1.8 million to Citigroup)· Built and managed systems engineering, product management and product marketing teams for Syndera· Developed a vision for the Syndera Operational Suite that transformed a technology concept to an enterprise solution for Operational Intelligence and Complex Event Processing (CEP) market

Acquired by Initiate Systems, Journée provided an Enterprise Information Integration (EII) solution.· Provided both product marketing and product management vision/leadership to Journée· Negotiated contract to resell third party technology to augment ServiceStream· Represented Journée in development of key SI channel partner relationships

· Hired, trained and mentored world class team of SEs and Senior SEs· Regarded as senior technical product expert and part of North American "A"-team

· Hired, trained and mentored world class team of PS Consultants and Senior Consultants· Regarded expert in Enterprise Application Integration (EAI) and Business Process Automation (BPM)· Developed key methodology to guide EAI projects with templates and best practices

· Evangelized HP Process Manager for process automation and application integration· Performed product knowledge transfer in pre-sales, delivery and post-sales roles