Economist Ii, Amazon Ads
CurrentI'm working with a team of economists, software developers, and product managers to develop a scalable framework for measuring the effectiveness of online advertising using A/B testing and experimentation. My work includes:- Developing a scalable, Spark- and SQL-based analysis pipeline for estimating ad impacts on dozens of user-level RCTs monthly.- Exploring a regression- and ML-based measurement framework that leverages region-level randomization and clustered data.- Collaborating… Show more I'm working with a team of economists, software developers, and product managers to develop a scalable framework for measuring the effectiveness of online advertising using A/B testing and experimentation. My work includes:- Developing a scalable, Spark- and SQL-based analysis pipeline for estimating ad impacts on dozens of user-level RCTs monthly.- Exploring a regression- and ML-based measurement framework that leverages region-level randomization and clustered data.- Collaborating with software developers to implement randomization and measurement at scale.- Creating product roadmaps with product and business leaders to drive innovation and deliver value for our advertising partners. Show less