Marketing Director
Current- Lead, manage, and coach a cross-functional team to help drive excellence in brand positioning, product marketing and thought leadership.- Develop the brand positioning and go-to-market strategy for a regional and local sales force.- Translate client needs into innovative, integrated, digital marketing programs that fuel engagementacross an omni-channel of advertising verticals.- Leverage data insights and analytics to target key categories and audience segments that drive revenue growth opportunities.- Work cross-functionally and in collaboration with different divisions within a sales organization.- Provide lead generation opportunities for our sales organization with successful e-marketing effortsthat nurture our CRM system.- Create branded content segments that help drive new revenue growth opportunities.- Launched a, first-to-market, Shopify storefront that enables our local advertisers to plan simple andeffective advertising campaigns.- Manage an annual departmental marketing budget that aids in pushing business priorities throughout the year.
