Now working on the Holiday Hypermarket brand in addition to Cruise Deals. Includes all the tasks mentioned in my previous role at TUI, with the following additions: managing social media daily (creating ads, running platform-specific campaigns and competitions, community management and creating social media reports), email marketing, and PR. Liaising with an agency on outsourced work to make sure all our needs are met. Conducting regular competitor analysis to make sure we are an innovative player within the industry.

Overseeing the quality of all marketing materials for the CruiseDeals.co.uk brand, including; website content, ads, social media, email campaigns and PR pieces - ensuring the brand values and tone of voice are consistent at all times. Creating monthly content calendars to promote our overall strategy, as well as producing a weekly update and monthly newsletter for in-house purposes. Managing a team of writers as well as writing myself, to produce engaging content including blogs, news pieces, quizzes and promotional material. Editing and proofreading all content to a high standard before publication. Implementing and monitoring SEO success as well as using analytics to produce weekly reports and provide feedback to the team to continually improve.