Spearheaded a full rebranding initiative, launching a new brand identity and website within six months, resulting in improved market visibility and user engagementDeveloped and executed a comprehensive marketing strategy, securing cross-departmental alignment and enhancing organizational buy-inImplemented marketing automation, optimizing processes, and increasing campaign efficiencyCultivated a sales-enablement company culture, prioritizing marketing ROI and branding best practices to boost business performanceMaximized brand exposure and lead generation by directing participation in industry trade shows and conferences

Developed and executed global marketing strategies for the Food Systems & Hydrocolloids division, increasing market penetration and brand relevanceLed cross-functional teams to drive product development, successful launches, and market expansion initiatives across regionsCollaborated with R&D to effectively translate technical innovations into customer-centric value propositions, enhancing customer engagement and loyalty.Drove the innovation pipeline and product roadmap by analyzing market trends, competitive dynamics, and customer insights that informed overall strategySpearheaded the creation of thought leadership content, including whitepapers and webinars, positioning the brand as an industry leaderManaged budgets to optimize resource allocation, ensuring maximum ROI and brand exposure

Led marketing and communication efforts for Food Systems business unit, driving strategic program development and implementation.Collaborated with various teams to develop and support the annual plan, including budget, messaging, and product launch cadence.Monitored competitor landscape closely to inform strategy and action plans.Delivered against targets for new product launches, opportunity funnel growth, and revenue goals.

Led post-acquisition team to align TIC Gums' marketing goals with Ingredion's, driving brand initiatives and media relations.Developed and owned digital media strategy to maximize engagement and drive sales forecast.Collaborated with international teams to implement branding strategies globally and ensure legal compliance.

Led marketing communications efforts at TIC Gums, managing website, digital media, and graphic design to enhance brand reputation.Developed strategic plans to drive product line growth, increase customer leads, and ensure branding consistency.Directed trade shows, created press releases, and managed public relations for target audience reach.

Led strategic marketing and communications efforts including media planning, creative development, and public relations at TIC Gums.Managed 26 annual tradeshows by coordinating booth installations, lead retrieval, and exhibitor registrations.Developed key value-add products and marketing strategies in collaboration with R&D, sales, and upper management.

Coordinated messaging across various channels to enhance public image and increase editorial coverage by 10x year-over-year.Developed and distributed external communications, including press releases and press kits.Facilitated connections between internal experts and external media contacts to showcase TIC Gums' formulation expertise.

Managed a $9.4 million advertising budget for Ford Dealer group in Southern Virginia.Coordinated B2B and consumer messaging for Dealer Group Board of Directors.Developed new market penetration plans with in-depth research and analytical approach.Interacted with clients and vendors to maintain superior working relationships.

Conducted demographic research to support Ford Motor Company's multicultural efforts, leading to increased market penetration.Acted as a key liaison between internal departments, Ford Motor Company, and field offices through weekly newsletters.Coordinated and analyzed financial and competitive vehicle reports to drive data-driven marketing decisions.

Led marketing and public relations efforts at Capitol Club Tower, increasing condominium pre-sale reservations and community support through unique events.Developed comprehensive communication strategies to drive engagement and awareness for the development project.Collaborated with cross-functional teams to ensure successful execution of marketing initiatives and events.

Translated and proofread correspondence from Spanish to English, which enhanced communications efforts among international contacts.