Cornelia Closhen Email & Phone Number

Wiesbaden, HE, DE

Wiesbaden Area, Germany

• R+V prides itself on being the largest cooperative insurer in Germany with more than 20 bn Euro Turnover and nearly 17.000 employees. For over 100 years our customers have trusted us and the claim “Du bis nicht allein”.
• Facilitating Customer Excellence across the entire organisation and thus raising the NPS
• Innovative CRM approaches to improve customer… Show more R+V prides itself on being the largest cooperative insurer in Germany with more than 20 bn Euro Turnover and nearly 17.000 employees. For over 100 years our.
• Innovative CRM approaches to improve customer contact and customer orientation, e.g. using a quality score for touchpoints.
• Implementing Customer Feedback and Customer Insights for transformation and changeprevious role at R+V: Marketing ManagerStrategic and Project Management for omni-channel Marketing Campaigns, B2B & B2C along the.

Wiesbaden Area, Germany

Interim Marketing support for Nestlé Nutrition with main focus on POS activities

Hofheim, Germany

Project and Account Mananagment for B2B and B2C marketing campaigns including large scale events and congresses for this full service healthcare marketing agency

Wiesbaden, Germany

• Managed & implemneted the process of introducing new store formats to the German market.As Business Development Manager it was my responsibility to strategically assess the feasibility of new concepts and to advise top.
• Strategy development and feasibility studie
• Contract negotiations, set up of the joint venture and the back office structure
• Location search and analysis
• Retail format development, inc. store design
• Category management

Harrow, England, United Kingdom

• Senior Marketing Manager (since 2007)
• Development and implementation of SPAR’s ‘There for you’ brand positioning and CI
• Development, execution and measurement of all ATL & BTL activity including TV and digital
• Managing the various agencies and ensuring on time and on budget delivery
• Project management of SPAR’s sports sponsorship at European and UK level
• Development of segmentation models for media planning

Hemel Hempstead, England, United Kingdom

• The brand Haven is the leading UK caravan park operator and part of the Bourne Leisure Group. In 2005, with 35 parks and 2 million customers annually, Haven was a family favourite and year on year loyalty rates.
• … Show more The brand Haven is the leading UK caravan park operator and part of the Bourne Leisure Group. In 2005, with 35 parks and 2 million customers annually, Haven was a family favourite and year on year loyalty.
• Management of data for Direct Marketing activity including segmentation and profiling
• Translating trends and consumer preferences into concrete promotional offers
• Measurement of DM and media campaign effectiveness
• Strategic analysis of internal data to inform business decisions, incl. continuous reporting and adhoc marketing analysis

Watford, England, United Kingdom

NGO Labour Market Consultancy for Engineering CompaniesThe Research & Information department of this industry training board for Engineering conducts various qualitative and quantitative research projects in conjunction with Engineering companies. The findings then inform employers, the education sector and Government about the labour market. In addition.

Geneva, Switzerland

• Worked in Geneva, Switzerland, in the Marketing department of this top European ISP (now TISCALI). This predominately consumer marketing focused position involved:
• Launch and administration of various online contests & campaigns
• Analysis and evaluation of campaigns & projects, inc competitive analysis
• Conceptualisation and support of direct mail & online advertising campaigns

Hillingdon, England, United Kingdom

Analysis and recommendations on promotional activity for Clairol Haircare Range

Rochdale, England, United Kingdom

Pg Diploma, Marketing

Master Of Arts (Ma), Communication Studies, Merit

Bachelor Of Science (Bs), Management, 2:1

Activities and Societies: Elected International Executive Officer for the Students' Union

Abitur, 2,1