Cornelia Closhen Email & Phone Number

Wiesbaden, He, De

Wiesbaden, He, De

Wiesbaden Area, Germany

R+V prides itself on being the largest cooperative insurer in Germany with more than 20 bn Euro Turnover and nearly 17.000 employees. For over 100 years our customers have trusted us and the claim “Du bis nicht allein” is inherent in our actions. Striving for the next level of customer engagement is my daily job as Customer Experience Manager: • Facilitating Customer Excellence across the entire organisation and thus raising the NPS • Innovative CRM approaches to improve customer… Show more R+V prides itself on being the largest cooperative insurer in Germany with more than 20 bn Euro Turnover and nearly 17.000 employees. For over 100 years our customers have trusted us and the claim “Du bis nicht allein” is inherent in our actions. Striving for the next level of customer engagement is my daily job as Customer Experience Manager: • Facilitating Customer Excellence across the entire organisation and thus raising the NPS • Innovative CRM approaches to improve customer contact and customer orientation, e.g. using a quality score for touchpoints.• Implementing Customer Feedback and Customer Insights for transformation and changeprevious role at R+V: Marketing ManagerStrategic and Project Management for omni-channel Marketing Campaigns, B2B & B2C along the customer life cycle Show less

Wiesbaden Area, Germany

Interim Marketing support for Nestlé Nutrition with main focus on POS activities

Hofheim, Germany

Project and Account Mananagment for B2B and B2C marketing campaigns including large scale events and congresses for this full service healthcare marketing agency

Wiesbaden, Germany

Managed & implemneted the process of introducing new store formats to the German market.As Business Development Manager it was my responsibility to strategically assess the feasibility of new concepts and to advise top management on strategic options. Due to my intercultural expertise and as Happy is a French-German joint venture, I was subsequently made project manager and given full responsibility for not only the set up, but also the roll out of the Happy concept. Areas of… Show more Managed & implemneted the process of introducing new store formats to the German market.As Business Development Manager it was my responsibility to strategically assess the feasibility of new concepts and to advise top management on strategic options. Due to my intercultural expertise and as Happy is a French-German joint venture, I was subsequently made project manager and given full responsibility for not only the set up, but also the roll out of the Happy concept. Areas of responsibility:• Strategy development and feasibility studie• Contract negotiations, set up of the joint venture and the back office structure • Location search and analysis• Retail format development, inc. store design• Category management• Sales & Marketing• Retail operations • IT systems • Process development, reporting and controlling Leading a team of 15 staff comprising of the regional and local structure. Show less

Harrow, England, United Kingdom

Senior Marketing Manager (since 2007)• Development and implementation of SPAR’s ‘There for you’ brand positioning and CI• Development, execution and measurement of all ATL & BTL activity including TV and digital • Managing the various agencies and ensuring on time and on budget delivery • Project management of SPAR’s sports sponsorship at European and UK level • Development of segmentation models for media planning• Supporting product management and the innovation… Show more Senior Marketing Manager (since 2007)• Development and implementation of SPAR’s ‘There for you’ brand positioning and CI• Development, execution and measurement of all ATL & BTL activity including TV and digital • Managing the various agencies and ensuring on time and on budget delivery • Project management of SPAR’s sports sponsorship at European and UK level • Development of segmentation models for media planning• Supporting product management and the innovation process • Stakeholder engagement such as the wholsalers and the independent retailers• Liaising with international SPAR countries to maximise synergies and brand consistency• Re-development and management of SPAR’s web presence Consumer Insight Manager (2005 to 2007)Bringing consumer-centricity to SPAR through tactical and strategic consumer research and ensuing strategies such as the shopping missions and store type segmentation. Show less

Hemel Hempstead, England, United Kingdom

The brand Haven is the leading UK caravan park operator and part of the Bourne Leisure Group. In 2005, with 35 parks and 2 million customers annually, Haven was a family favourite and year on year loyalty rates exceeded 40%. This repeat and new business was attracted using CRM mechanisms via the 5m Customer Marketing database. Overall responsibility for the smooth running of this department lay with the Database Marketing Manager, including the management of a team of database executives. •… Show more The brand Haven is the leading UK caravan park operator and part of the Bourne Leisure Group. In 2005, with 35 parks and 2 million customers annually, Haven was a family favourite and year on year loyalty rates exceeded 40%. This repeat and new business was attracted using CRM mechanisms via the 5m Customer Marketing database. Overall responsibility for the smooth running of this department lay with the Database Marketing Manager, including the management of a team of database executives. • Management of data for Direct Marketing activity including segmentation and profiling• Translating trends and consumer preferences into concrete promotional offers• Measurement of DM and media campaign effectiveness• Strategic analysis of internal data to inform business decisions, incl. continuous reporting and adhoc marketing analysis• Systems Development Show less

Watford, England, United Kingdom

NGO Labour Market Consultancy for Engineering CompaniesThe Research & Information department of this industry training board for Engineering conducts various qualitative and quantitative research projects in conjunction with Engineering companies. The findings then inform employers, the education sector and Government about the labour market. In addition to my research and database management responsibilities, I was a Labour Market Researcher and publisched various reports.

Geneva, Switzerland

Worked in Geneva, Switzerland, in the Marketing department of this top European ISP (now TISCALI). This predominately consumer marketing focused position involved:• Launch and administration of various online contests & campaigns• Analysis and evaluation of campaigns & projects, inc competitive analysis• Conceptualisation and support of direct mail & online advertising campaigns

Hillingdon, England, United Kingdom

Analysis and recommendations on promotional activity for Clairol Haircare Range

Rochdale, England, United Kingdom

Pg Diploma, Marketing

Master Of Arts (Ma), Communication Studies, Merit

Bachelor Of Science (Bs), Management, 2:1

Activities and Societies: Elected International Executive Officer for the Students' Union

Abitur, 2,1