Reporting to the CEO and founder, serve as the corporation’s lead strategic consultant responsible for defining the strategic market expansion plan resulting in 300% revenue increase for this on-demand packaged ice delivery enterprise. KEY ACCOMPLISHMENTS• Leveraged extensive knowledge, of market trends at the local and national level, to develop and execute a detailed project plan inclusive of sales/marketing process, competitor shops/analytics, and pricing, resulting in revenue per transaction double digit increases.• Built upon existing customer base increasing seasonal transactions 30% year over year ,while simultaneously identifying dozens of new annuity accounts, and delivering 20% in business operating profit.• Organize and monitor advertising campaigns in order to build the brand and service promise. • Sourced and regularly partner with Social Media strategist, building a comprehensive digital media plan and lead generation process. • Defined standard sales operating process for new account calls and developing metrics to manage existing sales/delivery workforce.

Dedicated care giver and home school teacher for my daughter following our relocation from Illinois back to California. KEY ACCOMPLISHMENTS• Planned and provided specialized instruction in a home school environment.• Performed teaching schedules in accordance to the student’s standards and maintained student files with student progress assessments. • Ensured curriculum development was compliant with all state standards.

Responsible for a team, of 4 Directors and 3 Senior Process Managers, accountable for driving the strategic direction of the in-store customer experience and bringing merchandising strategies and brand promise to life. Devised and executed enterprise wide strategies increasing market share, customer service levels, and margin. KEY ACCOMPLISHMENTS• Redefined point-of-sale discount override targets and disciplines resulting in year over year savings +8M in store-level markdowns. • Increased Home Appliance sales, of take home units, 10% by simplifying inventory analytics and reorder process. • Improved national sales, of protection plan agreements, over 74bps and $2M on a $115M less inventory base. • Developed and launched virtual store visit program utilizing I pads and Face time technology, reducing travel expense 40% and increasing corporate exposure to store management team 100%.

Optimized and drove process improvement for customer focused strategies, polices and programs in order to drive flawless execution of sales process, in-store signing and internal communications between corporate and field organizations. Led a team of 26, promoting 6 direct reports included my immediate successor.KEY ACCOMPLISHMENTS• Reorganized the entire Retail Services support team to align with enterprise wide store operations process and strategy.• Received “Star Award” from CEO for role in Sears earning the industry’s highest market share in Appliance State Stimulus activation.• Gained executive sponsorship to launch “Market Business Manager Program, re purposing corporate headcount, building a field/corporate liaison team for Appliance/Electronics/Hardware Businesses, delivering +250 bps sales increase.• Reduced expense $30M by eliminating store level printing simplifying and creating a digital format for monthly promotional merchandising direction.

Cross-functional project leader overseeing the planning and implementation of strategic projects impacting retail operations. Interfaced with senior leadership to identify and report on business trends in order to develop improvement plans. Leveraged PMI - PMBOK® project management methodologies, Six Sigma and change management techniques.KEY ACCOMPLISHMENTS• Led the creation and launched nationwide “Digital Lead Management” tool resulting in +120,000 incremental customer leads/year and 10% increase in close rate for a $9B business. • Re-engineered field sales/margin analysis process enabling store leaders to achieve 100bps margin improvement nationwide. • Developed “Holiday Merchandise Execution Validation Process” resulting in 50% improvement in number of stores meeting seasonal set-up deadline and producing 3% sales lift, as well, as 10% reduction in markdowns.

Advanced through promotions to become Assistant District General Manager of 125 Full-Line Stores with $1.2B revenue for Northern California/Oregon market. Leading a team of 13 District Managers, provided strategic, operational and fiscal leadership while maintaining national presentation/service standards and flawless execution across entire market. Assistant District General Manager (2006-2007)District Operations Manager (2004-2005)Store General Manager (2002-2004)Assistant Store Manager (1989-2001)KEY ACCOMPLISHMENTS• Delivered region’s highest increase in profit contribution, over last year, through top 10% results in every operations process metrics. • Led the company results in “Merchandise Pick Up On Time” ratios and “Cashier Fast and Friendly” metrics through instilling a customer first culture across the entire district manager team.• Managed the chain’s 5th largest volume store, out of 900 stores, driving $45M revenue; leading team of 200 associates and winning the SYNERGY award for highest income performance in warranty sales, home improvement installs leads and credit acquisition.