Corrine Guo Email & Phone Number

Hong Kong Sar

Responsibility:o Keyword strategy including evaluation, KPI setting, keyword grouping and mapping.o Create database for ranking results in BigQuery and design report dashboard in Data Studio.o Reporting with GA 360.o Content management including content consolidation, creative ideas, resources organisation, etc.o Technical check for SEO auditing: redirection, canonicals, URL structures, HTML tag reviews.o Link building campaign management and partnership development, with bloggers, KOLs, university partnerships, agencies, etc.o Coordinating with global and local marketing teams for better SEO implementation.o Synonym analysis, competitor analysis, SERP analysis, etc.o Review and work with SEO/iWom agencies for Japan and China.

London, United Kingdom

London, United Kingdom

SEO focused search marketing role with data driven approach, overseeing Greater China markets. Key responsibilities include: • Keyword research, analysis and optimisation with relevant, creative and useful content;• Providing training for local marketers and sales for better integration of SEO strategies;• Finding and evaluating link building opportunities on a daily basis;• Web analytics (Adobe and Console) including onsite performance, conversions, product comparison and so on;• Digital design and UI design whenever needed.

Sheung Wan, Hong Kong

• Business development: Developed client base for sales leads and maintained business relationship with clients regionally and worldwide.• Art fair organization: Worked with the most prestigious art fairs including Art Basel, Frieze and more to build up media partnerships (online and offline).• Email marketing: In charge of email campaigns (design, content, segmentation and analytics).• Website development: Designed two websites based on WordPress templates.• Social platforms: Set up Facebook and Instagram and managed the content.• Digital publishing: Managed digital platform to publish online version available on personal computers, tablets and mobile phones (Apple and android).• Assisting editorial: Research, interview, transcript, translation and proofreading, all based on our editorial theme for each issue.

Sheung Wan, Hong Kong

• Content management: Researched exhibitions of art organisations to keep the site with most updated information of accuracy and relevance.• Relationship management: Developed long term relationship with listed clients based in Asia.

Suzhou, Jiangsu, China

• SAP system• Process Survey Tool • Inventory counting• Internship report

Bachelor, Business Administration

Summer School

High School Diploma, Science (Math, Physics, Chemistry, Chinese, English)

Activities and Societies: Founder and President for Student Dance Society