Lead and develop an energized and skillful social media team.• Set and manage goals for content performance, working with the team to adjust tactics accordingly• Build and execute a social media strategy (organic and paid) through competitive research, platform determination, benchmarking, and audience identification• Align social media strategy and content to brand messages and marketing campaign priorities• Execute monthly and quarterly plans and reports for social media activity• All responsibilities of the Social Media Associate position

Manage and monitor all social media platforms across five brands. • Create engaging content in text and image • Implement methods to promote and grow the audiences on all social media platforms • Discover current trends that may be applicable • Create an optimal schedule for posting • Create, monitor, and analyze paid ad campaigns • Ensure maximum effectiveness by staying up-to-date with any changes on all social media platforms • Collaborate with graphic designers and other media team members • Assist in developing social media campaigns