Corrine Smith Email & Phone Number

Leawood, Ks, Us

Kansas City, Missouri, Us

Impact Communications, Inc.Senior Relationship ManagerImpact Communications, Inc. is a full-service PR and marketing communications firm serving a select group of independent financial advisors and allied institutions since 1993.Corrine provides strategic marketing and public relations consulting services for independent financial advisors, fintech innovators and financial services firms. She manages multiple priorities and delivers quality results effectively for both large and small teams. Having worked as a marketing professional in both corporate and entrepreneurial roles, Corrine knows what it takes to navigate the waters and provide measurable ROI. Impact Communications works solely within the financial services industry. We believe in Credibility Marketing, Content Marketing and Relationship Marketing and have the skills, abilities and resources to help our clients stand out. Front-and-Center is all we do.

Value-based marketing, communications, and branding services to create awareness, generate demand, and build brands. Strategies and tactics to achieve these goals are tailored to meet each client's unique needs. Services encompass the full scope of marketing, communications, public relations, and branding. Our differentiation is measured in the results achieved, return on investment (ROI) for clients, and high-touch service. We combine the science and art of value-based consulting to help clients achieve business goals.

Kansas City, Missouri, Us

Responsible for developing and implementing marketing, branding and communications strategies to establish positioning, increase market awareness and generate demand in existing and new markets. Applied consistent brand management in marketing and communications initiatives to drive unified brand expression and messaging through all channels. Implemented the company’s private label program to provide customized marketing services to client advisory firms. Created and implemented lead generation and thought leadership programs that included monthly communications to target audiences and other outreach initiatives, with metrics driven tracking to monitor and evaluate impact and ROI. Coordinated the company’s annual client networking events and industry events. Established media relations program for promoting NATC’s services and programs through industry and business media outlets; increased news announcements by 94% and increased media coverage by 91% in the first year. Conducted market research and analyses to support development of targeted demand generation strategies including: inbound and outbound marketing campaigns; company sponsored conferences; social media strategies; educational programs and materials; promotional materials; newsletters; advertisements; and webinars.

Value-based marketing, branding and consulting services to build brands, create awareness and generate demand. Strategies to achieve these goals are tailored to meet each client's unique needs. Services are grounded in evidence based research and best practices, and encompass the full scope of branding, public relations, communications, marketing and positioning. COS’ differentiation is measured in the results achieved, return on investment (ROI) for clients, and high-touch service. COS combines the science and art of value based consulting to help clients achieve business goals. COS has represented clients in industries that include: financial services; engineering; data visualization software for displaying quantitative data and manipulating time series for scientific and statistical probability; marketing and advertising agencies. www.cosxo.com

Overland Park, Ks, Us

Responsible for developing a unified brand worldwide that transcended diverse business units and acquisitions; development and implementation of global marketing, branding and communications strategies targeting clients, shareholders, employees and business partners; upgrading the company’s marketing image; establishing a department to provide strategic company-wide marketing, communications and brand management services to the CEO, the corporation and divisions company wide; and improving ROI on branding, marketing and communications activities with increased efficiency, effectiveness and economy.

Responsible for building brand equity and market awareness through the development and deployment of strategic marketing and branding strategies. Part of executive leadership team that turned around underperforming U.S. operations, allowing the company to sell its U.S. operations for 4 times acquisition price. Key accomplishments included: rebuilt positive and industry leading company image; established positive media coverage within industry publications of target markets – financial, government and healthcare; developed a consolidated client database; built and managed a branding and marketing department that provided marketing and communications services – media relations, marketing materials, sales tools, product promotions, corporate web site, sales training, advertising, trade shows, consolidated client database, employee communications and client communications.

Responsible for development and implementation of strategic marketing and communications to establish brand identity and position the company and NetSales’ CEO as industry leaders in e-commerce during the height of the internet boom. Joined the company when it was a start-up; was 9th employee hired and first executive. Established and managed a branding, marketing and communications department to implement strategies to raise visibility, establish credibility and build relationships. The company achieved high growth with over 580% revenue growth in 1998 and more than 300% expansion of its client base that year. NetSales’ CEO was declared a pioneer and leader by leading industry and business media. Managed a staff of 10 employees.

Responsible for acquiring new technology accounts, developing and implementing marketing and communications strategies for clients, and managing and expanding client accounts. Clients included firms from media, education, technology, banking software, wireless communications providers, law, architecture, and heavy industry.

Responsible for developing and implementing strategic marketing programs and activities to promote products and increase channel and market awareness. Formerly Tallgrass Technologies, the corporate goal was to achieve profitability within 2 years and sell the company to a major manufacturer. The goal was accomplished and the company was acquired by Exabyte. Built the marketing department and achieved marketing objectives through channel marketing activities and events in the U.S. and Europe, media relations, product promotions, newsletter, advertisements, direct marketing, and trade shows. Developed a program management system to improve time-to-market for new products by streamlining and managing product development and launch cycles.

Responsible for developing and administering market relations strategies and programs to promote software products to multiple markets and the media. Worldwide multi-platform product launches included Macintosh, Windows, UNIX, and NeXT, with multiple foreign language versions. Strategies included direct marketing, trade shows, media relations, analysts program, newsletters, press conferences, company-hosted seminars, working with publishers to produce books on the company’s products, speaking opportunities, and user group programs.

Managed worldwide marketing for the company’s product lines including tape and disk subsystems, networking products, and optical storage systems. Marketing activities included media relations, advertising, investor relations, trade shows in the U.S. and Europe, direct mail, promotional campaigns, channel marketing, and sales training. Coordinated marketing efforts between the U.S. and distributors worldwide. Additional position was product manager for the company’s line of internal subsystems.

The NASA tracking station on Guam was part of the Manned Space Flight Network that supported the Apollo missions. I worked there during four missions: Apollo 10, Apollo 11, Apollo 12 and Apollo 13.