Serves as subject-matter-expert on U.S. Army marketing operations, technology, ecosystem, lead collection, and data processing. Ensures marketing operations and data strategies comply with client business objectives and operational needs. Educate, train, and assist end-users on marketing technology. Setup, maintain, optimize, and troubleshoot Army marketing systems and lead collection applications. Serves as subject-matter-expert on all phases of the Army journey, from lead collection to accession, for all Army missions. Monitors systems, processes, and data collection for irregularities and collaborate with technical teams to solve issues. Oversee Army Contact Center operations.

Coordinate and Build Multimedia and Stand-Alone Presentations for HQ, USAREC.Conduct Research, Analysis, and Forecasting for Strategic Planning Purposes.Command Expert and Advisor on Presentation Techniques, Hardware, and SoftwareCatalog and Maintain Content Library.

Conducted studies of statistical data to derive a basis for forecasting and scheduling quantitative and qualitative potential of enlistments in the Army nationwide. Collected and classified data for tabular or geographical presentation and analysis. Obtained conversion factors to predict high school graduate and Non-Prior Service (NPS) monthly intake. Prepared statistical reports reflecting current achievements in eighteen categories. The statistics are obtained from phone input, computer statistics, and the historical data compiled and maintained by the incumbent. Monitored, retrieved, compiled, edited, created, and maintained daily, monthly, quarterly, and yearly production of statistical data of a historical, current, and projected nature. Reviewed and analyzed a wide variety of briefing materials obtained from various sources for use by superiors in staff meetings, management updates, etc. Prepared system queries to extract special reports and crosscheck data from various source.

Responsible for the management and oversight of large, cross functional global programs that directly support short-term and long-term strategic needs. Define, Research, Design and Lead the innovative initiatives across ideation, concept development and prototyping phases. • Work with multiple Senior Directors within the Headquarters of Army Recruiting to engage in strategic planning process and execution; implement and maintain excellent board governance practices.• Supervise the implementation and evaluation of all initiatives with the Development Committee and the Development Director.

Managed daily operations for a team of 29 in recruiting strategy and sales along with promotion of the US Army recruiting efforts across 5 sub-stations spread over 39,000 square miles with an annual budget of $595K. Coordinated and integrated project activities; managed, led, or administered project resources; monitored project activities and resources to mitigate risks• Subject matter expert for enlisted and executive corporate recruiting overseeing all aspects of attraction, sourcing, processing and screening of applicants. Briefed top-level executives daily on recruiting strategy, productivity, trends, and data analysis resulting in identification of accomplishments and response development for areas of concern. • Talent acquisition manager balancing strengths and weaknesses across 29 personnel recruiting force in order to maximize production across 5 recruiting sub-stations spread over 39,000 square miles

Maintained daily oversight of over 1100 new accessions into the US Army while coordinating logistics to over 1100 new Soldiers annually. Additionally, provided procedural supervision to 11 regional managers spread over 120,000 square miles through mentoring, coaching, training and counseling.• Conducted and/or scheduled 100% of all processing including mental testing, physician screening, work history, disclosures, drug testing, background checks and interviewing while utilizing sound judgement to determine future potential within our organization. • Implemented career requirements database of over 300 occupations resulting in early identification of candidate’s career choices after initial processing resulting in over 100% career program selection.

Managed 3 regional teams in full life cycle recruiting over a 6-year period; received, screened, processed and tracked 1800+ candidate requests; delivered training to Recruiters and future Soldiers; generated and delivered analyzed trends results to top level executives.• Researched, planned, and executed innovative recruitment strategies such as community outreach plans and lead generating events increasing the market reach by 10% year-over-year, and increasing application throughput by 30%. • Managed and supervised over 150 local recruiting events, career fairs, conferences and various other sourcing events with a clear branding message to meet 100% of the Army’s publicity and recruiting goals.

Applied human resources and full life cycle recruiting procedures while effectively communicating to 950+ candidates from diverse cultures and backgrounds; assessed and anticipated skills to find the right staff placements; specializing in building, maintaining and managing talent. • Managed consistent, high volume of dynamic candidates to build pipeline of 30+ interviews a month, personally recruiting more than 50% of the organizational hires over 2 years (67 of 128). • Utilized behavioral based interview techniques along with a needs based sales approach while articulating organizational policies to find the most qualified candidates for selection