Inviting people to the biggest party of the year.

• Negotiate paid advertising and trade with media• Generate and negotiate sponsorships (Coke, Bud Light, Randall’s, C&D Scrap Metal, Demontrond, Walgreens, TUTS, Denny’s)• Arrange and manage off-site and on-location promotional events with festival performers (over 50 annually)• Generate and write press releases• Oversee all sales collateral• Group sales, wedding and School Days marketing• Website management• Oversee all social media• Create concept, write, schedule, coordinate and direct TV and radio commercials• Handle all ticket sales• Handled all social media• Record attendance in 2012, 2013 and 2014• Record revenue in 2012, 2013 and 2014• Nominated for 2012, 2013 and 2014 Marketer of the Year by American Marketing Association

World-wide manager of all marketing and communications; responsible for generating leads for sales team through guerilla marketing techniques; reported directly to the president; developed creative marketing campaigns which set industry standards (call for entries, approved vendor program.)• Develop sales literature such as brochures, website, sales charts for a team of over 75 sales representatives which resulted in not only increased sales of 56%, but brand recognition. • Develop news releases for trade media and distribute weekly. Develop and maintain advertising budget of $125,000+ annually. With the news and advertising relationship among the media, Gandinnovations media placement increased over 88% from 2005 - 2010.• Tradeshow onsite coordination (2005 - 2010) enabled me to see the results of our sales first hand to fully understand the sales cycle I created. I also handled the logistics of the shipping cutting transportation cost by $375,000 annually through negotiations with TLC trucking company and Fed Ex and UPS.• Created the content for the industry leading website that introduced customer friendly technical support, sales tracking and comprehensive branding that generate over 3 million unique clicks in 2009.