Cory Mcgillivray Email & Phone Number

• Identify and act on areas of opportunity for increased sales production within our national travel agency/agent network. • The initiation, strategy, development, and execution of marketing programs for key distribution channels and accounts: o Overseeing marketing programs designed specifically for National/Consortia, Diamond and Key Partner accounts o Guide the marketing support program for all travel agency accounts, including Home-based specialists o Overseeing marketing programs and consultation for Emerging Market channels, including Groups, Religious, Student, and GSAs • Develop and manage Digital Channel and Trade marketing initiatives for internal sales team and external B2B and B2C audiences; • Oversee all trade media including working with outside media agency on strategizing, planning, budgeting, and execution • Responsible for achieving financial objectives by monitoring marketing ROI and selling cost per passenger for respective channels, as well as preparing and maintaining annual budgets, scheduling and monitoring expenditures, analyzing variances, initiating corrective actions, and preparing reports related to channel marketing

Littleton, Co

The role of the Channel Development Specialist is to champion the development of key agent partners leading to increased production. This role includes guiding our Host agency network and Independent Travel Professional (ITP) marketing efforts. This includes working with the respective Sales Account Manager on strategic planning and development of a yearly marketing calendar for these accounts as well as serving as their marketing consultant for business-building marketing ideas and tactics. In addition to cultivating, and engaging growth in our (ITP) channel segment through on-going and measurable sales and marketing programs• Responsible for assisting with strategy, drafting and planning of Host Agency network marketing plans each year, in conjunction with Sales Manager and Channel Marketing Manager. • Be consultant partner for Sales Leader(s) on Key Partner and ITP accounts, identifying opportunities for increases in production. Meet regularly with Account Manager(s) to review account performance and prospective programs/initiatives to influence growth. • Develop an on-going SPF Marketing Program to increase agent engagement and sales interaction. Work closely with Outbound Sales position on learning, reporting and sales insights to drive new programs or marketing tactics. • Execution of key marketing tactics for Key Partners (including Home Based Hosts) based on yearly marketing calendar including direct mail, advertising, e-mail, newsletters, etc. This includes creative job creation, proofing and delivery.• Be contact for each Host Agency corporate marketing team, includes trafficking all marketing materials and content. Day-to-day contact for all questions related to marketing.

Alexandria, Virginia

Service the external customers (members) and internal partners by generating and increasing sales. In this role, I manage high-level travel agent accounts by implementing outbound call and correspondence campaigns, build relationships with existing accounts, and work with new accounts to mine and grow their business with preferred suppliers. I manage an Inside Sales team that supports our outside field staff via sales and administrative assistance. Also help to provide problem solving for agencies that have contacted Field or Inside Sales, by redirecting the agent to the appropriate department when possible. Also lead annual retention effort, consistently hitting company goal of 90% retention.- Drive and increase preferred supplier sales by identifying potentional share shift opportunities and by building relationships with assigned and prospective travel agent accounts with sales and membership needs via the telephone and e-mail- Educate current and prospective members on our business solutions, preferred suppliers, and generating and increasing sales, by communication with established travel agent accounts and administering outbound call campaigns- Developing and maintaining relationships with the Business Development Managers, Regionals Sales Managers, and managing Inside Sales team to fulfill member’s needs as appropriate- Contributing to a team effort by accomplishing related results or projects as needed, in particular filling in for Membership Services or helping in other departments as needed- Manage program designed for our highest yielding accounts - Manage processing of payment forms, affiliation notices, and member applications that come from US and Canada

Alexandria, Va

Bachelor Of Science, Marketing Management

Education record