Cory Mcgillivray Email & Phone Number

• Identify and act on areas of opportunity for increased sales production within our national travel agency/agent network.
• The initiation, strategy, development, and execution of marketing programs for key distribution channels and accounts: o Overseeing marketing programs designed specifically for National/Consortia, Diamond and Key.
• Develop and manage Digital Channel and Trade marketing initiatives for internal sales team and external B2B and B2C audiences;
• Oversee all trade media including working with outside media agency on strategizing, planning, budgeting, and execution
• Responsible for achieving financial objectives by monitoring marketing ROI and selling cost per passenger for respective channels, as well as preparing and maintaining annual budgets, scheduling and monitoring.

Littleton, CO

• The role of the Channel Development Specialist is to champion the development of key agent partners leading to increased production. This role includes guiding our Host agency network and Independent Travel.
• Responsible for assisting with strategy, drafting and planning of Host Agency network marketing plans each year, in conjunction with Sales Manager and Channel Marketing Manager.
• Be consultant partner for Sales Leader(s) on Key Partner and ITP accounts, identifying opportunities for increases in production. Meet regularly with Account Manager(s) to review account performance and prospective.
• Develop an on-going SPF Marketing Program to increase agent engagement and sales interaction. Work closely with Outbound Sales position on learning, reporting and sales insights to drive new programs or marketing.
• Execution of key marketing tactics for Key Partners (including Home Based Hosts) based on yearly marketing calendar including direct mail, advertising, e-mail, newsletters, etc. This includes creative job creation.
• Be contact for each Host Agency corporate marketing team, includes trafficking all marketing materials and content. Day-to-day contact for all questions related to marketing.

Alexandria, Virginia

Service the external customers (members) and internal partners by generating and increasing sales. In this role, I manage high-level travel agent accounts by implementing outbound call and correspondence campaigns, build relationships with existing accounts, and work with new accounts to mine and grow their business with preferred suppliers. I manage an.

Alexandria, VA

Bachelor Of Science, Marketing Management

Education record