IRL is a boutique creative marketing team that specializes in creative, short-form storytelling for social media and beyond. We pair high-quality photo and video content with innovative marketing strategies - to elevate your channels and bring your brand experience to life.We pride ourselves on being creative partners to a selected lineup of leading brands in hospitality, food & beverage, lifestyle, and products.

As Director of Marketing at DC Startup Week, I spearheaded the brand and marketing strategies for one of DC's key entrepreneurial events. My role blended strategic leadership with hands-on execution across various digital marketing channels and event production.Key Responsibilities:- Crafted and executed a comprehensive brand strategy, significantly enhancing event visibility and impact.- Managed digital marketing initiatives, including social media campaigns, email marketing, and paid advertising, leading to increased attendee engagement.- Oversaw production of high-quality video and photo content, ensuring consistent brand storytelling.- Coordinated both virtual and live event production, ensuring smooth execution and a top-tier attendee experience.- Redesigned the event’s Squarespace website for an optimal user experience and developed various digital and print design materials.- Utilized CRM systems, project management tools, and automated workflows for streamlined operations.- Engaged and managed a vibrant community on Slack and handled event registrations via Eventbrite.Achievements:- Successfully attracted over 7,000 attendees, managing 189 events over five days.- Received positive feedback, underscoring the effectiveness of marketing strategies and event management.This role demonstrated my capability to lead large-scale projects, showcasing my expertise in marketing, digital strategy, and event production.

• Created a business using my personal brand @coryjlawrence where I consult photographers on their Instagram marketing.• Created a Youtube series called “Tangent” where I discuss multi-platform news and trends.• Member of local Instagram community @igdc where we are invited to local events around the DC area to create social content. • Photographed production and marketing stills for a web series called Six Pack and a Marvel Zombies fan film.• Photographed portraits for multiple Instagram influencers including @dcbygabe, @golightly and @pootie_ting.• Retouched corporate headshot images with Adobe Photoshop.• Designed logos for small business clients with Adobe Illustrator• Designed and developed responsive websites in WordPress for clients across multiple industries.

• Produced over 30 original photo and video shoots for multi-million-dollar marketing campaigns and press/communications. • Created content for digital and corporate clients that saved the company over $100k and entertained millions of our global, online fans.• Brainstormed creative strategies for global marketing and digital campaigns across the portfolio of Discovery brands. •Collaborated with creative teams and managed projects in Discovery’s award-winning in-house creative agency.• Educated the company on digital/social media news and trends through classes, webinars, talks, and curated newsletters. • Researched and licensed stock content to supplement our original and program-specific content.• Provided top-tier support to global clients on the team in charge of all world-wide image needs.• Curated and distributed thousands of program images for shows on every network for company-wide use.• Assessed legal risks and clearances to safeguard against potential legal action and copyright infringement claims.• Embraced and strategized ways of using new technology and solutions to increase efficiency and better serve company needs.Awards/Recognition:• Six years of experience in Discovery's award winning in-house agency.• Received a Stellar Award for teaching "The Art of Mobile Photography" class and for creating video brand reels for four networks that were used to sell show ideas to Snapchat.• Member of the first true multi-platform content creation team at Discovery.• Pioneered Snapchat as a creative platform through a viral presentation at Discovery which helped lead to our corporate deals with Snap, Inc.• Created Velocity’s highest engaged with tweet.• Received a silver Graphis Award for Photo Editing on Discovery’s “Klondike”.• Blurred all the production images for the first five seasons of the TV show Naked and Afraid.• Garnered over 450,000 impressions on Instagram during Shark Week 2017 via photographer takeovers.

• Edited and uploaded 85% of all the production stills from Discovery’s networks for global company use. • Streamlined collaboration, image delivery and information sharing through software and processes.• Photographed corporate events and internal agency jobs, saving the company over $50,000.• Produced event and production photo shoots for multiple networks.• Conducted stock and proprietary photography image searches for ad campaigns and various jobs.

• Brainstormed, produced and ran photography-related industry events in the DC area.• Conducted chapter board meetings and attended national board meetings.• Interacted and networked with chapter members.

• Published content on 60 Adobe Experience Manager (CQ5) sites.• Responsible for accuracy and integrity of content.• Adhered to client style guides and maintaining the “look and feel”.• Worked with the Project Manager to ensure the above conditions were met.

• Edited and uploaded 85% of all the production stills from Discovery’s networks for global company use. • Streamlined collaboration, image delivery and information sharing through software and processes.• Photographed corporate events and internal agency jobs, saving the company over $50,000.• Produced event and production photo shoots for multiple networks.• Conducted stock and proprietary photography image searches for ad campaigns and various jobs.

• Designed original promotional content for their members and the community. • Managed social media networking to help growth in the organization.• Updated and maintained the Arts Council WordPress website.