Cosmin Radu Email & Phone Number

Romania

Using my knowledge and experience, together with my team, to successfully deliver business growth projects and ensuring accurate and foreseeing planning and controlling activities.

Bucharest, Romania

Lead & support Bitdefender global enterprise commercial programs to assure the strategic direction of the organization:• Global launches of B2B products and solutions;• Global marketing campaigns;• Strategic planning of enterprise programs with cross functional team.

Romania

Responsibilities• Build and implement the Retail Strategy by leading a team of 12 people, responsible for planning and executing specific projects such as: footprint optimization, refitting stores, marketing campaigns, IT capabilities, people transformation programs and commercial initiatives, impacting the sales channels: direct stores, franchises, partners and mobile channels; • Define and implement policies, processes and new capabilities to drive performance and assure the best retail experience;• Act as SPOC for every project or initiative with impact in retail, including transformational projects across Vodafone Romania;• Managing +3 million euro budgets. Main Achievements Leading the Retail Transformation program in which Vodafone invests in reshaping the exclusive distribution (stores roll-out and rebranding of stores) +3 million euro budget each year; Implementing new capabilities and programs in order to increase the customer experience, traffic and sales: content transfer solution to all exclusive locations (+600 stores), queuing system, virtual merchandising solution, sales support transformation program, customers’ qualitative surveys, etc.; Lead the Retail implementation for the main IT project in Vodafone Romania: the implementation of a new customer management system (ordering, CRM & account management);  Every year on this role I had +90 Manager Index score, one of the highest in Vodafone Romania. Main initiative was to run for every team member and individual assessment center and build a dedicated development plan.

Bucharest, Romania

Implement the Retail Channels Strategy by leading a team responsible for planning and executing specific projects impacting the retail channels. Build and implement policies, processes and new capabilities to assure the best retail experience.

Bucharest, Romania

- Design, develop, implement and measure channel marketing programs in order to enable the Indirect Sales Channels (Dealers, Franchise, Mobile Shops, etc) with appropriate tools to execute the company strategy.- Design commissioning scheme for Vodafone Partners according to Vodafone sales strategy.- Take decision and implement actions to eliminate variations versus budget- Manage budget for Vodafone Indirect sales channels own offers with input and decision regarding final sales price, final sales volumes, and final subsidy invested.- Fast decision taking related to the amounts invested in subsidy with direct impact in the final sales price in crisis situations.- Create specific programs for the Indirect Sales Channel in order to exceed company’s objectives- Permanently update and integrate in the decision flow the evolution of each of the 4 regions in areas like: market share, financial power of the population, own network and competition distribution, new technology absorption- Ensure all necessary tools for control, compensate and monitor sales processes and results- Update and permanently control of Vodafone partners profitability in order to ensure security of the distribution network- Update contracts in line with ANRC decisions. Offer input for negotiations and design contracts for new partners in collaboration with legal department.- Project coordination - Determine in collaboration with sales and marketing departments the commissioning/rewarding structure for sales channel - Adequate communicate to sales channel all programs, products & services, procedures, promotional offers and company policies- Communicate within marketing department in order to ensure the proper development of all programs and products- Work together with sales team in order to ensure effective implementation and permanently improve developed programs- Ensure processes compliance and audit

Bucharest, Romania

Bucharest

Masters, Project Management

Bachelor'S Degree, Banking, Corporate, Finance, And Securities Law