Don Cosseboom Email & Phone Number

Boston, Massachusetts, US

• Developed and managed a comprehensive campaign data pipeline hourly, processing tens of millions of dollars in ad spend on multiple ad platforms (Google Ads, Google DV360, Amazon, and Roku).
• Managed a sophisticated YouTube content data pipeline, optimized to harvest over 20 million videos with varied retrieval cadences (hourly, daily, weekly, monthly), and pushed that to an ML/AI pipeline for nuanced.
• Directed the productization of YouTube content machine learning pipelines, enabling predictive analytics across billions of YouTube videos with custom ML models making over 100 million daily predictions.
• Launched a new ML pipeline integrating OpenAI's GPT-3.5 API, achieving 80% accuracy in scoring and classifying millions CTV videos into the IAB content taxonomy for brand safety and suitability in 30 days.
• Enhanced an ML campaign optimization engine with pacing and delivery capabilities features, driving a 35% increase in adoption.
• Train, coach, and motivate a dedicated seven-member product management team comprised of Product Managers, Data Analysts, Product designers, and Human Review Project managers.

Boston, Massachusetts, US

• Spearheaded all phases of launching the first industry cross-platform (YouTube, Facebook, and Instagram) Video Advertising Platform, improving agencies’ and brands’ ability to build, optimize (AI optimization engine).
• Brought to market a self-service analytics platform on Looker, allowing the entire organization to analyze campaign performance data (Google Ads, Facebook, Twitter) and YouTube contextual/metadata.
• Collaborated with C-Suite, PMs, Engineering, Design, and Data teams to create, plan, and own the company-wide product roadmap.
• Defined, monitored, and analyzed quarterly OKRs to measure progress against company goals, providing actionable insights and recommendations for senior executive decision-making.

Boston, Massachusetts, US

• Ideated, developed, and delivered the first third-party platform for Ad Ops to create and execute Google Ads YouTube campaigns.
• Devised and launched a first-in-industry YouTube campaign real-time reporting platform, providing customers (brands and agencies) access to their campaign insights on demand.

• Achieved measurable success in owning a 0-1 enterprise social advertising platform that empowered agencies and brands, including Lexus, Hyundai, Nike, Sony, P&G, Walmart, and Universal, to engage customers directly on.
• Introduced the social advertising activation platform, social analytics, and social advertising units, consisting of commerce, video, live streaming, lead generation, and branding ad units.
• Realized significant results for brands, 100k simultaneous live streams for a Lexus launch, commerce units delivering $100,000/hour, 89% conversion rate for a CPG product, and 40,000 leads in 10 days for a lead.
• Designed a roadmap to capitalize on new market opportunities, onboard business partners, and deliver experiences to empower brands to activate their fans on social media.

Boston, MA, US

• Served as the product owner of a consumer rating and review platform and a subsequent e-commerce marketplace to enable consumers to identify “good” green products that fit their lifestyle.
• Guided the executive team on product definition, goal setting, design, user experience, build, and release for both 0-1 products.
• Navigated deal negotiations with all third-party partners, resulting in a savings of nearly $1M.
• Recruited, vetted, and hired the development and design teams while inspiring virtual cross-functional teams and vendors to deliver the platform MVP in 90 days, staying on time and under budget.

• Product ownership of a consumer pet services platform where members could find pet service providers (pet sitting, walking, grooming, or training), pet education, and community (play dates, exchanging pet sitting, and.
• Drove the executive team through product definition, goal setting, design, user experience, build, and release.
• Founded and leveraged a Customer Advisory Panel. The panel gave input on product roadmap, features, and community management.
• Grew and cultivated the community from zero to 15,000 registered users in the first six months. Launched sites in five nationwide geographies within six months.
• Instituted monthly strategy sessions and quarterly off-site discussions to involve the advisors and executive team in product planning and strategy.