Don Cosseboom Email & Phone Number

Boston, Massachusetts, Us

• Developed and managed a comprehensive campaign data pipeline hourly, processing tens of millions of dollars in ad spend on multiple ad platforms (Google Ads, Google DV360, Amazon, and Roku). • Managed a sophisticated YouTube content data pipeline, optimized to harvest over 20 million videos with varied retrieval cadences (hourly, daily, weekly, monthly), and pushed that to an ML/AI pipeline for nuanced content evaluation.• Directed the productization of YouTube content machine learning pipelines, enabling predictive analytics across billions of YouTube videos with custom ML models making over 100 million daily predictions.• Launched a new ML pipeline integrating OpenAI's GPT-3.5 API, achieving 80% accuracy in scoring and classifying millions CTV videos into the IAB content taxonomy for brand safety and suitability in 30 days.• Enhanced an ML campaign optimization engine with pacing and delivery capabilities features, driving a 35% increase in adoption.• Train, coach, and motivate a dedicated seven-member product management team comprised of Product Managers, Data Analysts, Product designers, and Human Review Project managers. • Partner closely with leadership and customers to design detailed product roadmaps in alignment with new business initiatives to enhance company-wide efficiencies.

Boston, Massachusetts, Us

• Spearheaded all phases of launching the first industry cross-platform (YouTube, Facebook, and Instagram) Video Advertising Platform, improving agencies’ and brands’ ability to build, optimize (AI optimization engine), and report; the platform was used to execute, optimize, and report on over $500M of ad media. • Brought to market a self-service analytics platform on Looker, allowing the entire organization to analyze campaign performance data (Google Ads, Facebook, Twitter) and YouTube contextual/metadata.• Collaborated with C-Suite, PMs, Engineering, Design, and Data teams to create, plan, and own the company-wide product roadmap.• Defined, monitored, and analyzed quarterly OKRs to measure progress against company goals, providing actionable insights and recommendations for senior executive decision-making.

Boston, Massachusetts, Us

• Ideated, developed, and delivered the first third-party platform for Ad Ops to create and execute Google Ads YouTube campaigns.• Devised and launched a first-in-industry YouTube campaign real-time reporting platform, providing customers (brands and agencies) access to their campaign insights on demand.

• Achieved measurable success in owning a 0-1 enterprise social advertising platform that empowered agencies and brands, including Lexus, Hyundai, Nike, Sony, P&G, Walmart, and Universal, to engage customers directly on social platforms, delivering the first ads on the Facebook platform such as Facebook and Twitter.• Introduced the social advertising activation platform, social analytics, and social advertising units, consisting of commerce, video, live streaming, lead generation, and branding ad units.• Realized significant results for brands, 100k simultaneous live streams for a Lexus launch, commerce units delivering $100,000/hour, 89% conversion rate for a CPG product, and 40,000 leads in 10 days for a lead generation campaign.• Designed a roadmap to capitalize on new market opportunities, onboard business partners, and deliver experiences to empower brands to activate their fans on social media.

Boston, Ma, Us

• Served as the product owner of a consumer rating and review platform and a subsequent e-commerce marketplace to enable consumers to identify “good” green products that fit their lifestyle.• Guided the executive team on product definition, goal setting, design, user experience, build, and release for both 0-1 products.• Navigated deal negotiations with all third-party partners, resulting in a savings of nearly $1M.• Recruited, vetted, and hired the development and design teams while inspiring virtual cross-functional teams and vendors to deliver the platform MVP in 90 days, staying on time and under budget.

• Product ownership of a consumer pet services platform where members could find pet service providers (pet sitting, walking, grooming, or training), pet education, and community (play dates, exchanging pet sitting, and general support).• Drove the executive team through product definition, goal setting, design, user experience, build, and release. • Founded and leveraged a Customer Advisory Panel. The panel gave input on product roadmap, features, and community management.• Grew and cultivated the community from zero to 15,000 registered users in the first six months. Launched sites in five nationwide geographies within six months.• Instituted monthly strategy sessions and quarterly off-site discussions to involve the advisors and executive team in product planning and strategy.