Michael Costa Email & Phone Number

Boston, Ma

• Participates in street marketing campaigns to encourage public to download the RadioBDC app.

Boston, Ma

• Co-developed a comprehensive social media outline across various social sites including Twitter, Facebook, Instagram, Pinterest, and blogs.• Provided creative direction of the brand, including target demographics, marketing strategies, and consumer feedback on new t-shirt designs.• Facilitated a partnership with a public relations firm to produce a fashion show at Ned Devine's.

Boston, Ma

• Gained knowledge of traditional paid and emerging digital media, including knowledge of social media channels• Managed and updated social media channels for several accounts• Improved knowledge of social media networks and measurement of consumer usage, as well as community participation patterns• Assisted in managing all third party blogger and media publisher relationships• Supported team in development of digital media program strategy and execution• Collaborated with account teams to create and execute innovative, integrated digital programs• Engaged and reached out to key target groups, developing ways to leverage and nurture online communities• Organized data for measurement reports and other resources to aid team leadership in program development• Coordinated communications among internal project team members and stakeholders, ensuring that assignments were clear and deadlines were met• Led media implementation process in coordination with technology and marketing• Provided assistance with daily client communication and service management• Assisted in creation of weekly and monthly client status and measurement reports• Researched current online media landscape and informed teams of hot trends and tools• Collaborated with finance on all third party vendor billing and payment reconciliation

Boston, Ma

• Updated weekly & monthly client facing measurement reports• Updated CPA reports• Optimized numerous search keyword lists• Launched several Facebook campaigns• Created listing copies for search ads

Boston, Ma

• Maintained several contact databases• Conducted industry news research • Provided administrative assistance• Created and maintained client clips• Assisted Senior Account Teams with event planning, note-taking, copies, deliveries, and other related tasks• Managed and updated social media channels for several accounts

Bachelor Of Arts, Humanities & Social Sciences

Education record