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A hands-on creative leader with over 15 years experience shaping ideas into award-winning work for brands like Google, Ernst & Young, Canva, Xbox and more. From leading multidisciplinary teams to pioneering AI integration in creative workflows, I thrive at the intersections of culture, strategy, innovation and creativity in all its forms (except guitar, I'm still learning).My career spans design, copywriting, digital and strategy, always driven by a passion for crafting bold, interesting and most of all effective work. In a nutshell, I love making things and guiding others in that process - and with a happy team and 35+ local and global award wins under my belt (in the last 6 years alone), other people seem to like it when I do that too.
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Head Of IdeasJack Morton AustraliaSydney, Nsw, Au
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Head Of IdeasJack Morton Australia Jan 2022 - PresentSydney, New South Wales, AustraliaI lead creative, strategy and design across experiential, content and communications for Jack Morton, Vocal Content and Weber Shandwick Australia with 35+ award wins and a passion for pushing creative and tech boundaries. Sitting on the senior leadership team, I oversee a talented multidisciplinary team while staying hands-on to shape pitches and drive bold, impactful thinking.Operationally, I have championed and implemented AI into our creative workflows, while also designing a traffic management system to better manage resourcing across my full time team and a raft of freelance friends.Clients include: Canva, Google, Amazon, Koala, Microsoft, Bethesda, Ernst & Young and government. -
Creative DirectorJack Morton Australia Sep 2018 - Feb 2022Sydney, Australia
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Head Of IdeasWeber Shandwick Australia Jan 2022 - PresentSydney, New South Wales, Australia -
Creative LeadSavv-E Nov 2017 - Sep 2018Sydney, AustraliaAs the senior leader, I deliver solid design thinking values, inspiration and creative direction across all aspects of the company. Working side-by-side with the operations manager and reporting to the directors, the business looks to me for conceptual input, art direction and copywriting guidance for both our internal activities and many simultaneous client projects. -
Creative & Digital LeadOne Education Nov 2013 - Nov 2017Sydney Area, AustraliaDirector of all things digital and creative, with a strong dash of marketing.I head up a talented team of software developers, while handling the majority of design and UX work myself - occasionally engaging external service providers. This includes overseeing and being part of every step of the product development process for all of our endeavours, from the idea all the way through to release.Reporting directly to the CEO, I ensure that expectations are realistic and that my team hits deadlines with quality work. -
Creative StrategistFreelance Jul 2013 - Nov 2013SydneyDelivered insights, data and creative tactics as a freelance strategist for a brief period in 2013. Over this period I assisted the Australian Cancer Institute in bringing their offline strategy to online, and contracted for various Sydney local agencies like Folk.
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Creative StrategistSalmat Jul 2011 - Jul 2013Tightly integrated into the creative team as their resident strategist, it was my job to produce and present engaging creative ideas from the strategic level down to tactics - based on not just the client brief, but meaningful insights gleaned from multiple data sources. This involved a mix of research, investigation, idea generation and the ability to work with a team - synthesising into not just what a client wants, but what they need. -
Freelance WriterMumbrella / Encore / Ninemsn 2006 - 2012Whilst working in the advertising industry I held a regular writing gig with Mumbrella & their sister publication Encore on the topic of the digital landscape. I often took on more lighthearted work for Ninemsn, lending my humour and love of the absurd to their entertainment team - and raking in millions of pageviews per article.
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Social Media StrategistAmnesia Razorfish 2009 - May 2011Specialising in the social side of things, I worked with clients and internal stakeholders to amplify messaging. Ensuring that digital campaign efforts were not simply received, but transformed into viable social objects and repeated across blossoming social networks. -
Content SpecialistNinemsn Mar 2006 - Aug 2009The role that started it all - this largely included the creation and editing of both written and visual content for distribution on ninemsn, as well as other owned properties. Whether writing a theatrical review, or the equivalent of a Buzzfeed article (before Buzzfeed!) my attention to detail and love of digital content was finally paying off. A portion of this role was performed remotely, whilst living abroad. -
English TeacherDsp Oct 2008 - Jul 2009As an English Teacher in Prague, my duties included lesson preparation, teaching general English skills to students aged 11 through to 17, with a focus on correcting and fine-tuning the spoken and written grammar of advanced pupils.
Paul Cotton Skills
Paul Cotton Education Details
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Enmore Design CentreDigital Arts And Multimedia Design -
IttpEnglish Grammar, Teaching English As A Foreign Language
Frequently Asked Questions about Paul Cotton
What company does Paul Cotton work for?
Paul Cotton works for Jack Morton Australia
What is Paul Cotton's role at the current company?
Paul Cotton's current role is Head of Ideas.
What is Paul Cotton's email address?
Paul Cotton's email address is pa****@****sin.com
What is Paul Cotton's direct phone number?
Paul Cotton's direct phone number is +614336*****
What schools did Paul Cotton attend?
Paul Cotton attended Enmore Design Centre, Ittp.
What are some of Paul Cotton's interests?
Paul Cotton has interest in Writing, Children, Human Rights, Correcting Spelling Errors, Gaming, Environment, Education, Socialising, Reading, Poverty Alleviation.
What skills is Paul Cotton known for?
Paul Cotton has skills like Digital Strategy, Digital Marketing, Content Management, Blogging, Social Media, Strategy, E Commerce, Press Releases, Corporate Communications, Seo, Online Marketing, Creative Strategy.
Who are Paul Cotton's colleagues?
Paul Cotton's colleagues are Ericka Li, Yassine Arbi, Mandy Mcharg, Kyle Schoenfeld, Kelli Sheffler, Mark E. Hoover, Bryan Emerson Tay.
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