Courtney Stafford (Eiceman) Email & Phone Number

Boston, Massachusetts, Us

Audubon, Pennsylvania, Us

As the VP of Marketing at Infinite Blue, I lead comprehensive brand execution, marketing strategy, and communication initiatives. My responsibilities span webinars, social media, content creation, thought leadership, and digital marketing, all of which significantly contribute to Infinite Blue’s lead generation and customer retention efforts.I also oversee the planning and execution of conferences and events, including our annual customer user group event, Discover. This three-day event, held in a different city each year, fosters community among customers and team members and promotes growth opportunities. Growing in size and popularity, Discover has become a customer favorite, consistently receiving a 4.6 out of 5 rating over the past three years. I spearhead our User Group Events, managing all aspects including project planning, logistics, marketing, website design, content sourcing, scheduling, staffing, speaker coordination, budgeting, event app development, sponsorships, accommodations, entertainment, and networking.As an integral member of the Infinite Blue Leadership Team, I actively shape company strategies, contributing to sustainable growth and revenue through customer relationships, market expansion, analyst relations, and strategic partnerships. My tenure has been marked by the successful introduction of diverse products and offerings, overseeing two rebranding initiatives, and managing multiple websites to streamline operations and enhance brand visibility. I participate in weekly leadership meetings and strategy sessions.Notable achievements during my tenure include the successful implementation of go-to-market strategies that led to a Series A fundraising in 2020, consecutive appearances on the Inc. 5000 list in 2020 and 2023, and winning the prestigious DRI Product of the Year award in 2021 and 2024. Additionally, Infinite Blue was included on the Deloitte Technology Fast 500 list, boasting 228% revenue growth in 2019.

Audubon, Pennsylvania, Us

In my role, I have orchestrated 8-10 annual trade shows from start to finish, managing every aspect from logistics, marketing promotions, and social media campaigns to onsite events, budget management, vendor coordination, customer/lead dinners, and post-show lead follow-up. My direct customer engagement through phone and online interviews, user groups, and surveys ensured that our marketing strategies are closely aligned with customer goals and objectives. I have led the production of company webinars, overseeing all phases from initial planning and promotions to presentation design, rehearsal management, and post-webinar communications.I have directed comprehensive social media campaigns across LinkedIn, Facebook, and Twitter, leveraging data analysis and reviewing analytics to optimize campaign performance. My ability to formulate and execute multifaceted campaign strategies has allowed us to effectively utilize a variety of mediums including email, collateral, digital assets, events, trade shows, and social media. Collaborating with external PR agencies, I have drafted press releases and case studies to enhance brand visibility and showcase our company's achievements.A significant part of my role involved revamping the company website on WordPress, where I refined messaging, designed new page layouts, and created graphics to enhance user experience and brand perception. I have managed both the internal Marketing Team and external vendors, fostering collaboration and ensuring alignment with our strategic objectives. Additionally, I spearheaded the design overhaul of multiple new office spaces, meticulously selecting furniture, wall treatments, carpeting, and overall aesthetic to reflect our brand identity and culture.

Los Angeles, Ca, Us

Contracted to enhance, manage, and infuse fresh creative concepts into a significant internal Information Technology Conference hosted in both Irvine, CA and San Antonio, TX.• Event lead for large internal IT conference, hosting over 1500 attendees.• Managed vendor booths and event staff at internal company conferences, including evening mixers; handled internal/external vendor management, exhibition hall design, and creation/coordination of all exhibitor materials.• Oversaw day-of-staff (including volunteers) for large event• Provided creative marketing ideas to increase booth participation, enhancing engagement and visibility.• Sourced, managed, and negotiated external event vendors for AV, entertainment, catering, set design, staging, tent and furniture rentals, and branded swag.• Wrote and copyedited articles for internal websites to increase employee engagement• Designed graphics for various communication campaigns including collateral, email templates, website, and posters • Developed marketing campaigns around associate initiatives, events, webcasts, and focus groups• Tracked and analyzed email metrics along with other various campaign reporting

King Of Prussia, Pa, Us

• Managed and led a team of three internal marketing production staff, overseeing social media management, video production, and webinar management.• Led program management for internal and external events• Production of annual user conference including entertainment, onsite activities, communications, printed materials, promotions, giveaways, graphics• Awarded the company's 2014 Innovation Award and named to the 2015 Employee Ambassador Leadership Team

King Of Prussia, Pa, Us

• Managed timelines for all marketing projects and ensured deadlines are met• Developed project plans and coordinate deadlines within project management tool • Led communication and marketing plans for new offices and company move• Oversaw external and internal webinar plans including promotion, rehearsals and presentations• Implemented and maintained marketing automation tool, Pardot, to help manage prospects and push email campaigns with Salesforce• Reported project schedule updates to VP of Marketing on a daily basis• Organized and collaborated with team to pull together annual marketing plan• Liaison between outside vendors and internal marketing teams• Managed and designed storyboards for company videos; design assets for videos• Developed plan for all trade show booth promotions• Updated Medecision website with copy edits• Managed and designed email campaigns; proficient in HTML• Designed and formatted sales presentations• Designed logo, theme, and website for large user group company event

King Of Prussia, Pa, Us

In charge of project management/coordination for internal marketing projects, trade shows and events. Responsible for setting up company project management tool. In-house graphic designer, design company's collateral, trade show booths, and marketing promotional items. Assisted in company-wide rebrand.• Led and assisted with company rebrand• Coordinate external communications (press releases, email blasts, marketing mailings)• Create and manage promotional giveaway plans for Account Management and Sales Teams• Assist with event planning: site visits, coordination of outside vendors, attend and work at trade shows• Design and layout a wide variety of print materials, such magazine advertisements, large signage, presentations, brochures, posters, tradeshow booth graphics, web graphics, direct mail pieces and invitations• Prepare digital files for proofs, print and final output

Doylestown, Pa, Us

• Managed promotional/marketing print programs for pharmaceutical companies, from inception through to launch• Executed program design with creative team, and account executives• Worked within Salesforce to manage project flow, deadlines and client contacts• Interfaced directly with clients to acquire art files, project input/feedback, and approvals

• Awarded “Employee of the Year - 2007” – company wide achievement• Liaison between account executives, clients and production• Trained Account Executives and Advertising Assistants• Interview and hire Advertising Assistants for the PA Branch• Worked closely with Director to lay out 24 papers each month• Created PowerPoint presentations for large meetings• Lead training sessions in company-wide meetings

Blue Bell, Pennsylvania, Us

Bachelor'S Degree, Communication And Media Studies

Emerging Cmo Certification