Courtney King Email and Phone Number

Brands: Basil Hayden - one of the fastest growing ultra-premium, lifestyle-centric bourbons within the BSI portfolio & continued oversight of Overholt heritage brand.Responsible a 3YR global brand experience, team management, global P&L and social media oversight. Lead of 3YR brand strategy & input and collaboration into the 12YR strategy.

Brands: Knob Creek, Overholt, Hardin's Creek - managed a portfolio of American Whiskey brands, ranging from standard to ultra premium within the US & Canada Work inclusive of defining pricing strategies, P&L responsibilies, crafting launch plans, redesigning visual identity systems, product innovation inclusive of liquid and pack, agency and business performance management.

Brands: Basil Hayden & Legent bourbonsAwards: (Personal) Spirit of Beam Suntory, sparked by passion & commitment to work over and beyond daily tasks / (Team) Vision Into Action award, sparked by successful launch of Legent brand activity, a legacy brand for Beam SuntoryFocused on learning the foundations of brand management, with a hyper-focus on analytics; inclusive of Nielsen & IWSR analystics, crafting brand performance scorecards for Sn Leadership, serving as the brand lead for innovations portfolio and leading a comprehensive competitive analysis.

Brand: Hornitos TequilaAward: President's Award (2018) - social-conscious work tied to A Shot Worth Taking campaignProvided point of view of markets & below-the-line considerations while working closely with brand manager counterpart. Led retail design and below-the-line programming, inclusive of experiential, sampling, merchandising and point-of-sale.

Lead creative retail development for newly acquired high end craft brands. Steward of client/agency relationships, with a strong understanding of clients’ business and projects.

Added additional markets to scope while continuing to lead radio negotiations, channel-specific activations, localization of national retail programs, overlay of trade knowledge into programming and creating sell-documents to support sales and distributor teams.

Retail program lead from ideation to execution, primary support to Field Marketing Managers & liason across agency teams. Inclusive of briefing, creative concepting, merch procurement, distributor communication and sweepstake integration.

Lead media partner responsible for managing local media across eight markets Accountable for presenting integrated strategic proposals to drive awareness and advocacy of MillerCoors brandsOptimized campaigns across a variety of touchpoints - digital, TV, radio, print, OOH - leading to increased case volume

Consulted with medium-tier businesses to optimize campaign budgets to deliver against marketing objectives. Utilized the multi-faceted TMG portfolio to deliver solutions; portfolio consisted of a variety of touchpoints (local radio, local TV, OOH, digital, events, newspaper & magazine).Experienced in cold-calling, crafting proposals, closing sales and building relationships with local businesses and agencies.