I am a seasoned executive with 20 years experience, and a proven track record in general management, driving growth through innovative strategies, and excelling in business development roles. My expertise lies in navigating businesses through disruptive environments and fostering change, backed by a strong collaborative leadership style that effectively builds and develops high-performance teams.Throughout my career, I have gained extensive experience across various business models including free Ad supported, subscription and transactional models. I have been instrumental in creating vibrant attractions and experiences, expanding digital platforms, spearheading retail and consumer product marketing initiatives, and crafting compelling content. I have consistently achieved growth in challenging markets, managing diverse teams spanning marketing, sales, production, digital, and on-ground event coordination.My passion lies in gathering talented individuals, shaping a compelling vision, creating clear goals, and fostering a collaborative and trusting environment that translates into a thriving business. I am adept at operating within and managing a matrix structure.I thrive in fast-paced, evolving environments, exploring uncharted territories, and balancing the maintenance of existing business models with the creation of new ones in parallel.By nature, I am analytical and curious, with a direct and honest communication style. I am optimistic and action-oriented, constantly seeking ways to initiate progress. I believe in asking key questions to my team, such as how we can amplify our impact, analyze our ROI, explore alternative strategies, clarify our objectives, and how I can assist in achieving those goals.In essence, I am committed to utilizing my extensive experience and unique skill set to drive growth.
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Md And FounderGrowth EngineSydney, Nsw, Au -
Director Of Business Development, AnzNetflix Dec 2024 - PresentSydney, New South Wales, Australia -
Director Of Advertising And Business Development, AnzNetflix Jun 2024 - Dec 2024Sydney, New South Wales, AustraliaAchievements:* Successfully transitioned Ads sales from being sold by a third party to direct sales team, while continuing to increase revenue QoQ, and exceeding budget in the transition quarter attaining 130% of target* Led the launch of programmatic partnerships with Google DV360 and The Trade Desk, and roll-out to key agency groups* Delivered a GTM strategy for initial sales take-over periodResponsibilities:* Leaderships of all billing integration, bundling, distribution and 3rd party sales partnerships across ANZ* Advertising sales country leadership in Australia - seconded to transition from 3rd party Ad sales to an inhouse sales model -
Director Of Business Development, Anz & PhilippinesNetflix Jul 2022 - Jun 2024Sydney, New South Wales, AustraliaAchievements:* Signed deals with 4+ brand new partnerships* Over 2x yearly revenue run rate, and 10x third party marketing commitments* Opened new categories of bundles including Netflix + Energy (AGL), delivering results well above plan* Signed payment/bundling deals with major telco operators in the Philippines, including Broadband + Netflix bundles for the first time in market* Drove substantial net new customers in an already penetrated market across ANZResponsibilities:* Led all billing integration, bundling, distribution and sales channel partnerships with Tier 1 partners including telco, pay TV, CE and energy and others* Took responsibility for coverage of the Philippines market in addition to ANZ* Led cross functional team including product, legal, finance, strategy, tax and marketing to bring define and execute on a strategy across markets* Sat on leaderships team and contributed toward key localisation of pricing and product initiatives -
Director Of Business Development, AnzNetflix Feb 2021 - Jul 2022Sydney, New South Wales, AustraliaAchievements:* Signed brand new telco deal with Optus for broadband bundles and a marketplace* Grew revenue contribution from existing partners* Launched improved training and incentives within partner 3rd party sales channels to drive YoY growthResponsibilities:* Led all billing integration, bundling, distribution and 3rd party sales management with Tier 1 partners including telco, pay TV, CE and energy and others.* Led cross functional team including product, legal, finance, strategy, tax and marketing to bring define and execute on a strategy across markets -
Vp, Business Development, Pay And Growth ProjectsViacomcbs Jul 2020 - Dec 2020Sydney, New South Wales, AustraliaResponsibilities● Led key commercial and sales functions across brands, content sales, licensing, online digital editorial sites and on ground experiences● Led cross functional teams across a range of brands targeting different audiences including MTV, Nickelodeon, Comedy Central, SPIKE, Awesomeness, & Bellator● Managed key business partnerships including with third party distributors, joint venture (Nickelodeon), and international matrix teams (e.g. marketing, programming, product)Achievements● Directed and set up a commercial deal for a new multi-year on ground event and brand licensing partnership spanning 10 locations nationally. Negotiated multiple revenue lines as part of the overall deal, partnership delivered the business an incremental $1.5M● Initiated and negotiated renewed terms on a contract already in place with a key distribution partner, providing the business greater flexibility to derive more value from its content. This resulted in a net increase in value to the business for the content negotiated. ● Mentored and monitored the performance of the sales team, including tracking sales pipeline, motivating team, and prioritising resources to new opportunities. Results included achieving 130% of sales target. -
Vp, General ManagerNickelodeon Feb 2017 - Jul 2020Sydney, AustraliaResponsibilities● Devised growth strategies across a range of business lines including audience delivery, content sales, digital (apps / games), consumer products and retail, on ground experiences, licensing and advertising sales● Directed planning, prioritisation, review, and optimisation of ANZ P&L ($50m+ p/a) ● Created a culture of performance across a diverse and a talented team of professionals (30+ people) across marketing, publicity, content creative & production, advertising, digital and on the ground experiencesAchievements● Initiated and communicated a revised strategy that redirected focus to growing lines of business (including distribution on new platforms, new partnerships, and licensing opportunities), and actively managed down costs on business lines not tied directly to revenue. This successfully drove growth in a declining market, increasing profitability by over 15% p/a● Developed and negotiated a new content and consumer product partnership with globally known talent. Attained funding from Nickelodeon’s international team, and led content creation and licensing teams to deliver the opportunity in the market. Partnership delivered 30%+ growth locally in viewing, with the content travelling to 120+ countries and delivering new licensing revenue● Realigned the company’s goals, priorities and communication approach to increase collaboration and gain buy in of goals across teams. This in turn transformed a siloed and fragmented business into an aligned and motivated team.Learnings & mistakes• Adding one too many large scale projects onto the load of our team. It was a production that required extensive resource. We thought we could deliver it on top of our business as usual. Other projects and day to day business suffered from lack of attention and over stretched ourselves. I've learned to spend more time discussing resource implications, gaining more perspectives and finding better ways to prioritise. -
General Manager Of Content AggregationFoxtel Jul 2016 - Jan 2017Sydney, AustraliaResponsibilities:● Developed partnerships with Foxtel’s key content, OTT, digital apps and free to air partners ● Negotiated complex deal with 40+ media partners, delivering across a range of commercial outcomes (budget in excess of $250m p/a) for both the acquisition and sale of content● Identified opportunities to build partner channels brands and deliver on commercial outcomes including advertising and subscriber revenuesAchievements:● Led a companywide initiative to lower the cost of its product requiring the business to renegotiate with all of its third party suppliers at once, with the majority of deals still under contract. Developed an approach per partner based on each party's needs, then systematically negotiated the key terms to conclusion. The initiative successfully resulted in over $20m in savings for the business across a 3 year period.● Initiated a program to grow the businesses incoming revenue from content partners, including identifying and approaching new potential partners, selling in benefits, and closing out the key deal terms. This grew incoming revenue from partners by over 30% across a 2 year period. -
Head Of Channel PartnershipsFoxtel Oct 2011 - Jun 2016Sydney, Australia -
Business Development ManagerFoxtel Nov 2008 - Oct 2011Identified new business opportunities and built new partnerships, reviewed and recommended commercial opportunities including new channel investments, delivered on revenue and cost saving targets via negotiations, managed outcomes with the executive team. -
Board Member (Alternate)Nickelodeon Australia Apr 2014 - Jan 2017Sydney, Australia
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Strategy AnalystAustar Entertainment Pty Ltd Sep 2006 - Nov 2008 -
Product ManagerAustar Entertainment Pty Ltd Dec 2004 - Sep 2006Responsible for all P&L management, internal cross functional ownership, and partner leaderships across all transactional products including:* Gaming* Transactional movies* Pay-per-view events
Benjamin Cox Education Details
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Macquarie Graduate School Of Management (Mgsm)Business Administration And Management, General -
Computer Systems -
Economics
Frequently Asked Questions about Benjamin Cox
What company does Benjamin Cox work for?
Benjamin Cox works for Growth Engine
What is Benjamin Cox's role at the current company?
Benjamin Cox's current role is MD and Founder.
What schools did Benjamin Cox attend?
Benjamin Cox attended Macquarie Graduate School Of Management (Mgsm), University Of Technology Sydney, University Of Technology Sydney.
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Benjamin Cox
An Information Management Specialist, Bridging That Gap Between It, Records, Information And KnowledgeGreater Melbourne Area1manningham.vic.gov.au -
Benjamin Cox
Narrabeen, Nsw -
1tpg.com.au
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