I was in the Enterprise Marketing Technology group, supporting CVS, Caremark, Aetna and related web sites, acting in a data strategy and data governance role for Adobe Analytics and clickstream data.- Define and document analytics standards, best practices, and data collection processes- Support the ability to report on Product OKRs and KPIs/Data Science objectives by properinstrumentation of tools- Guiding Product Teams in the development of tracking requirement documents and translating thosedocuments into technical specifications for implementation- Guiding and supporting POCs with new tools aimed at ensuring the validity, governance, and securecontrol over clickstream data- Lead digital pharmacy lines of business with recommendations on best practices for data strategy, governance and implementation- Power machine learning and consult with data science and analytics teams for data collection

Part of a two-person team that runs audience analytics at TWC and the TWC host of products. Specifically I am a subject matter expert on the Amplitude platform, mParticle, Adobe Analytics, Localytics and various internal tools.tr I bridge the gap between product knowledge and analytics capabilities by designing implementations, processes and practices that are scalable at the enterprise.I work on things like:- Subscriptions analytics and cluster modeling, from design and implementation of recency/frequency data and identification and tracking of key audience cohorts unearthed by same.- Help manage the collection and integrity of all digital KPIs related to audience, including metrics used in goal setting weekly/monthly/quarterly readouts.- Video analytics including time spent monitoring, live streams, optimization for huge volume and "too big to fail" tentpole events.- Migrate entire analytics platforms multiple times within the same calendar year while maintaining business continuity.- Manage tagging and data quality, for the enterprise, for products totaling 550m+ MAUs over a period of more than 10 years, across multiple companies and analytics platforms.

Lead implementation and subject matter expertise for The Weather Channel, Weather Underground and associated apps. Consult with business owners and technical leads on insights needed. Work to deliver insights and ensure high quality of implementation for downstream analysis. In-house subject matter expert for Adobe Analyics (Omniture) and Localytics.

Data strategy and data product management of B2C and B2B Healthcare business. Support standardization efforts across analysts, product management and development. Lead a data product squad with roadmaps, prioritization, cross-department coordination and reporting.Using Optimizely, manage A/B and multi-variate test roadmap process and implementation for consumer web site at Healthgrades.com. Work with individual product managers to plan test roadmap, reporting and interpretation of results. Manage relationship with vendor.

Audience data strategy and operations for Weather.com, WeatherUnderground.com and associated mobile apps with a total audience in excess of 100 million monthly active users. Responsible for audience data platforms including Adobe Analytics, Localytics, etc. Lead online audience data governance discipline across the organization. Manage a team responsible for the implementation of audience data platforms with digital products. Liaison with the product, research and business development teams to better understand audience data, and prepare advanced reports and analytics looking at ways to grow audience. Lead analytics horizontal across platforms, owning scope of implementation, requirements and outcome.

I managed a team of Strategic Implementation Consultants at Turner. We were the analytics instrumentation subject matter experts, supporting Omniture, Bango, Nielsen and Comscore tagging and best practices for all Turner brands, desktop and mobile. This includes:Cartoon Network, Adult Swim, Bleacher Report, CNN, CNN iReport, CNN International, HLN, TBS, TNT, TCM, NCAA.com, NBA.com, PGA.com, truTV, CNN Money and the official March Madness web site.

I am the technical lead for Omniture and other web analytics, including Nielsen and Comscore, acting as a best practices consultant to Turner businesses from an integration standpoint.

Specializing in onboarding and deployment of Brightcove video platform for Cox newspapers, and assisting local newspaper development efforts with product reviews and consultation.

Consultant for newspaper, radio and magazine business units on key marketshare, audience growth and content related initiatives.– Launched BlufftonToday.com which led to a product with higher local penetration on the web than any other newspaper web site in just 3 months; a finalist in the 2006 NAA Digital Edge Awards.– Launched the Spotted program in Augusta and throughout Morris Communications which led to 15-20% audience growth and the number 1 section on those web sites; a finalist in the 2006 NAA Digital Edge Awards.– Helped lead company industry awareness by speaking at major newspaper conferences, including Inland Press Association, the Canadian Newspaper Association, the American Press Institute and the Newspaper Association of America.– Participated in the planning and product definition for overall MCC newspaper web site efforts.– Deployed and tracked “best practices” in MDW technology, with plans and measurable goals for MCC newspapers.– Led audience efforts that drove 20% traffic growth in 2005.– Traveled to MCC properties to consult on new audience initiatives, including training, business modeling and deployments of technology.

Led company-wide efforts to create new content areas on newspaper web sites centered around user-contributed content; blogs, forums, profiles and citizen journalism. Created and deployed several models throughout Morris Communications.

Managed an active project load of more than 80 concurrent projects in various stages of planning and development. Maintained responsibility for employee recruiting, reviews and compensation. Successfully fulfilled more than $700,000 in revenue projects in 2001-2002 with high customer satisfaction. Won an industry award for every newspaper web site launched (NAA and Editor and Publisher). Responsible for expense control and budgeting/strategic planning. Led several groups aimed at identifying creative solutions to challenges facing the newspaper industry.

Created and managed dozens of web sites. Worked with engineering team to provide front-end design. Oversaw all design, project management and technical issues for Content team. Traveled to MCC properties to provide consultation and production services on-site. Won a major industry award for every newspaper redesign that I oversaw.

Launched first web site at daily newspaper.

My first job, I worked a night shift designing ads for the daily newspaper morning edition.