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Dynamic and energetic sales and marketing leader with extensive experience with a leading global brand in the sporting goods industry. Highly effective at developing and implementing growth strategies that differentiate and create customer value. Proven record in the establishment of long-term lucrative relationships, comprehensive product knowledge and superior client services. Areas of experience include: • Business Development• Strategic Sales • Product KnowledgeLeadership and Coaching• Revenue Generation • Relationship Cultivation
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Northern California Sales ExecutiveTaylormade-Adidas Golf Jul 2003 - Jul 2015Northern California And Northern Nevada• Led business development for the Northern California region with annual revenue of $5M, covering more than 100 independent and small chain accounts.• Represented a comprehensive product assortment including hard goods (clubs and golf balls) and soft goods (apparel, accessories, bags, and headwear).• Consistently launched new products, most notably the #1 selling driver the TaylorMade Burner 07 and RocketBallz fairway woods, which revolutionized the industry.• Aggressively targeted and developed 30 new accounts increasing market share by 25%.• Managed a budget in excess of $60K and territory event staff of three to strategically educate golf pros and create onsite brand advocates for TaylorMade.• Created and communicated product knowledge based on presentations from TaylorMade Engineers. • Leveraged new product launches to deploy Experiential Leads at Demo Days in the best performing accounts.• Met consistently with golf pro to research account performance and potential sales opportunities to create strategic selling approach to the General Manager.• Delivered above margin goals on a consistent basis.• Consistently recognized for top 20% in sales performance.• Recognized for exceeding sales targets on a regular basis.• Chairman’s Club recipient 2012 for distribution and sales goals achieved. -
North Carolina Sales ExecutiveTaylormade-Adidas Golf Company Jan 2000 - Jun 2003North Carolina• Led business development for the region with annual revenue of $3M. and over 100 accounts.• Managed budget and territory event staff for over 30 events per year, building brand awareness and knowledge across golf pros and consumers.• Finalist for Rookie of the Year award in 2000.• Putter Salesman of the Year 2003.• Generated sales of 110% to target 2002. -
Western Region Inside Sales RepresentativeTaylormade-Adidas Golf Company 1996 - 2000Carlsbad, Ca• Responsible for servicing over 300 existing accounts and developing new sales accounts to expand territory distribution and generate new revenue. • Reached sales efforts by profiling existing and potential targets and reaching out to Outside Sales to complete sales. • Increased sales to existing accounts by evaluating capabilities and recommending new products and promotions. • Increased professional and technical knowledge by attending educational workshops, reviewing professional publications, establishing personal networks and participating in professional societies.
Craig Patchin Skills
Craig Patchin Education Details
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Economics
Frequently Asked Questions about Craig Patchin
What is Craig Patchin's role at the current company?
Craig Patchin's current role is Veterinarian Diagnostic Consultant at IDEXX.
What is Craig Patchin's email address?
Craig Patchin's email address is cr****@****exx.com
What is Craig Patchin's direct phone number?
Craig Patchin's direct phone number is +191642*****
What schools did Craig Patchin attend?
Craig Patchin attended San Diego State University.
What skills is Craig Patchin known for?
Craig Patchin has skills like Sales, Customer Service, Marketing, Marketing Strategy, Account Management, Sales Management, Forecasting, Retail, Event Management, Merchandising, Leadership, Management.
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2tmag.com, taylormadegolf.com
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4faceproperties.com, windowcenter.com, endao.com, pathsoftware.com
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