Craig Patchin Email & Phone Number

Northern California And Northern Nevada

• Led business development for the Northern California region with annual revenue of $5M, covering more than 100 independent and small chain accounts.• Represented a comprehensive product assortment including hard goods (clubs and golf balls) and soft goods (apparel, accessories, bags, and headwear).• Consistently launched new products, most notably the #1 selling driver the TaylorMade Burner 07 and RocketBallz fairway woods, which revolutionized the industry.• Aggressively targeted and developed 30 new accounts increasing market share by 25%.• Managed a budget in excess of $60K and territory event staff of three to strategically educate golf pros and create onsite brand advocates for TaylorMade.• Created and communicated product knowledge based on presentations from TaylorMade Engineers. • Leveraged new product launches to deploy Experiential Leads at Demo Days in the best performing accounts.• Met consistently with golf pro to research account performance and potential sales opportunities to create strategic selling approach to the General Manager.• Delivered above margin goals on a consistent basis.• Consistently recognized for top 20% in sales performance.• Recognized for exceeding sales targets on a regular basis.• Chairman’s Club recipient 2012 for distribution and sales goals achieved.

North Carolina

• Led business development for the region with annual revenue of $3M. and over 100 accounts.• Managed budget and territory event staff for over 30 events per year, building brand awareness and knowledge across golf pros and consumers.• Finalist for Rookie of the Year award in 2000.• Putter Salesman of the Year 2003.• Generated sales of 110% to target 2002.

Carlsbad, Ca

• Responsible for servicing over 300 existing accounts and developing new sales accounts to expand territory distribution and generate new revenue. • Reached sales efforts by profiling existing and potential targets and reaching out to Outside Sales to complete sales. • Increased sales to existing accounts by evaluating capabilities and recommending new products and promotions. • Increased professional and technical knowledge by attending educational workshops, reviewing professional publications, establishing personal networks and participating in professional societies.