In my role as the Marketing, eCommerce, and Distribution Manager at Lucas Oil Center, I was responsible for overseeing comprehensive marketing initiatives while independently developing the company’s eCommerce and product distribution program from the ground up. Tasked with building an entirely new revenue stream, I successfully launched a program that involved creating program documentation, setting up pricing strategies, streamlining shipping procedures, and fostering a strong customer base… Show more In my role as the Marketing, eCommerce, and Distribution Manager at Lucas Oil Center, I was responsible for overseeing comprehensive marketing initiatives while independently developing the company’s eCommerce and product distribution program from the ground up. Tasked with building an entirely new revenue stream, I successfully launched a program that involved creating program documentation, setting up pricing strategies, streamlining shipping procedures, and fostering a strong customer base, which resulted in significant annual sales growth. I also handled logistics, including shipping and receiving operations for product distribution.During my time serving in this role, I strengthened my expertise in digital marketing, website optimization, and search engine optimization utilizing tools such as SEMRush, Google Analytics, and Google Tag Manager. My work in eCommerce significantly boosted online traffic by 500% since March 2020 and boosted online sales through targeted SEO efforts and effective social media management across platforms like Facebook, Instagram, TikTok, YouTube, and X. In addition, I managed and directed marketing campaigns across multiple channels, including digital, print, TV, and radio.I also played a key role in enhancing the company’s community involvement by organizing high-profile events, such as the annual Riley Children's Foundation and Breast Cancer Giveback campaigns. These initiatives helped increase local visibility. Additionally, I managed customer service, overseeing product and service inquiries and online reviews to maintain a strong brand reputation.Beyond my core duties, I took on special projects, such as developing the website and online store for the company owner’s Silver Crown race team, Pink 69 Racing, while also assisting with sponsorships and team branding. While serving with the Pink 69 race team, I gained valuable knowledge about the racing industry and the many aspects of running and marketing a racing team. Show less

Serving as the Marketing Manager at Pearison, Inc. for both Band Shoppe and Superior Cheer, I was directed by the company president to implement marketing and sponsorship initiatives that would reinforce the divisional brands by building consumer awareness and confidence. Band Shoppe is a leading marching band uniform and accessories retail business while Superior Cheer caters to the cheer industry offering uniforms and accessories.In this position, I strengthened many of my core skills… Show more Serving as the Marketing Manager at Pearison, Inc. for both Band Shoppe and Superior Cheer, I was directed by the company president to implement marketing and sponsorship initiatives that would reinforce the divisional brands by building consumer awareness and confidence. Band Shoppe is a leading marching band uniform and accessories retail business while Superior Cheer caters to the cheer industry offering uniforms and accessories.In this position, I strengthened many of my core skills in project management while expanding my knowledge of digital marketing, search marketing, content creation, and data analysis. I collaborated with sales, design, and customer care departments to improve customer experience for Band Shoppe and Superior Cheer eCommerce web stores. Detailed product information along with engaging blog content was created utilizing search optimization research and techniques. These efforts led to a 110% increase in organic search traffic and a 20% increase in online sales. Additionally, I contributed ideas and concepts for blog and social media content. I was involved in the development and creation of new products for the Band Shoppe brand. I produced competitor research and sales analysis reports that were crucial to developing annual print catalogs. I planned and coordinated yearly company involvement in prominent industry events, and I built & maintained strong relationships with organizations in which the company sponsored. Show less

The Creative Services Department at Berry Global handles the print production setup of artwork for consumer plastic goods such as cups, containers, and tubes. As a Creative Services Coordinator, I was responsible for efficiently communicating and managing artwork between sales, customer service, customers/agencies, production artists, and printing plants. I worked closely with customers and internal departments to evaluate artwork, provide design guidance, implement production timeline plans… Show more The Creative Services Department at Berry Global handles the print production setup of artwork for consumer plastic goods such as cups, containers, and tubes. As a Creative Services Coordinator, I was responsible for efficiently communicating and managing artwork between sales, customer service, customers/agencies, production artists, and printing plants. I worked closely with customers and internal departments to evaluate artwork, provide design guidance, implement production timeline plans, generate production invoices, and ensure final artwork was produced accurately.I also served as the corporate ISO quality management team lead representative for the Creative Services Department (ISO 9000 compliance). In this additional role, I was accountable for researching department production issues and implementing customer improvement opportunities. I was also in charge of updating department documents, attended monthly ISO meetings, reported company initiatives to my department, and presented departmental objectives and goals to corporate C-suite individuals in a yearly business review. Show less

When I joined Desktop Doctors, my role was to help grow the customer base of residential and commercial computer/networking clients through business development and marketing strategies. Several months into the position, it was decided to open a secondary business focused on the repair of consumer electronics such as cell phones and game consoles, known as Absolute iRepair. My role expanded past that point and I worked on the development of both businesses.For Desktop Doctors, I… Show more When I joined Desktop Doctors, my role was to help grow the customer base of residential and commercial computer/networking clients through business development and marketing strategies. Several months into the position, it was decided to open a secondary business focused on the repair of consumer electronics such as cell phones and game consoles, known as Absolute iRepair. My role expanded past that point and I worked on the development of both businesses.For Desktop Doctors, I established the creative design and web sales department. I served as an account executive, meeting with business customers and providing guidance on how services offered could be beneficial. My team and I created marketing materials such as branding and websites for several local organizations and businesses. I also acted as the business manager for an extended time, reviewing and managing company financials. I did this until a full time controller was hired.For Absolute iRepair, I was involved in many aspects of building this new business. Initially, I led a talented team to create extraordinary company identity and branding. It was then my responsibility to execute the marketing, advertising, and promotions for the store along with developing the website and social media presence. All combined initiatives resulted an 18% growth rate in the first year of business. Along with my other obligations, I also worked in the store functioning as a manager and as a technician. Show less

Ten Adams is a successful marketing agency that specializes in the healthcare field. The agency focuses on business strategy, branding strategy, and marketing tactics for hospitals & healthcare providers. As the Creative Traffic Manager, it was my job to facilitate internal communication between Creative Services and Account Services to ensure that all projects were assigned, performed, and completed on time and on schedule according to a given project's time frame. My responsibility was to… Show more Ten Adams is a successful marketing agency that specializes in the healthcare field. The agency focuses on business strategy, branding strategy, and marketing tactics for hospitals & healthcare providers. As the Creative Traffic Manager, it was my job to facilitate internal communication between Creative Services and Account Services to ensure that all projects were assigned, performed, and completed on time and on schedule according to a given project's time frame. My responsibility was to maintain the agency production schedule each week with all current jobs and timelines. I would also lead bi-weekly in-house meetings with all departments to review and discuss the activity of all projects. In my position, I was accountable for routing projects internally, obtaining vendor estimates, and directing the distribution of final production deliverables. Working closely with the VP of Creative Services, I would coordinate internal staff along with design, digital, and copywriting freelancers when necessary,I also served as the proofreader and reviewed all materials before moving to customers or outside vendors. Many of the jobs I assessed and prepared for final delivery included television, radio, web banners, landing pages, print ads, and printed specialty materials. It was an excellent opportunity to learn in-depth about healthcare marketing and develop many skills I carried to future positions. Show less

As the Traffic Coordinator at Finelight, a specialty agency that focused on the national healthcare market, I was responsible for streamlining processes and optimizing the workflow between multiple office locations. Finelight, with its headquarters in Bloomington and offices in Chicago, New York, and Louisville, specialized in serving hospitals and Medicare plans across the country.In this role, I developed and implemented an efficient process to direct client work from the remote… Show more As the Traffic Coordinator at Finelight, a specialty agency that focused on the national healthcare market, I was responsible for streamlining processes and optimizing the workflow between multiple office locations. Finelight, with its headquarters in Bloomington and offices in Chicago, New York, and Louisville, specialized in serving hospitals and Medicare plans across the country.In this role, I developed and implemented an efficient process to direct client work from the remote offices in Louisville and Chicago to the quality control and prepress departments in the Bloomington office. My ability to manage these workflows effectively allowed our department to consistently exceed productivity goals by delivering client work on, or ahead of, schedule.Additionally, I was responsible for providing weekly status reports on the allocation of creative resources to the Traffic Director, ensuring the timely and organized flow of work. I also took on the task of revamping, organizing, and maintaining the company’s archive system for past client projects, improving both accessibility and efficiency.My time at Finelight sharpened my skills in project coordination and process optimization, allowing me to contribute to the success of large-scale healthcare marketing campaigns. Show less

While attending Purdue University, I worked as an Advertising Sales Representative for The Purdue Exponent, the number one multimedia news agency serving Purdue students, faculty, and the Greater Lafayette community. Published by the Purdue Student Publishing Foundation, The Exponent operates independently of the university and is run primarily by students. This was my first job in advertising and a foundational step in my career.In this role, I successfully generated 15 new clients and… Show more While attending Purdue University, I worked as an Advertising Sales Representative for The Purdue Exponent, the number one multimedia news agency serving Purdue students, faculty, and the Greater Lafayette community. Published by the Purdue Student Publishing Foundation, The Exponent operates independently of the university and is run primarily by students. This was my first job in advertising and a foundational step in my career.In this role, I successfully generated 15 new clients and consistently exceeded advertising goals by five percent compared to previous years. I managed more than 25 active clients within a two-mile radius, developing strong relationships by understanding and addressing their promotional needs.I was responsible for tracking and managing clients' contractual obligations, ensuring fulfillment of each agreement. Additionally, I collaborated with five other team members to create the 2005-2006 rate card, establishing competitive and effective pricing for our services.This experience not only provided me with hands-on knowledge in client relations and sales strategy but also laid the groundwork for my future in advertising and marketing, all while contributing to the success of this student-led publication. Show less

While attending college, I worked as a server for Logan’s Roadhouse, beginning at the Evansville Westside location before transferring to Lafayette while studying at Purdue University. This position allowed me to develop a strong understanding of customer service, sales, and team dynamics in a fast-paced environment.I consistently provided exceptional service while utilizing upselling techniques to increase ticket averages and maximize tips. My efforts were frequently recognized, as I… Show more While attending college, I worked as a server for Logan’s Roadhouse, beginning at the Evansville Westside location before transferring to Lafayette while studying at Purdue University. This position allowed me to develop a strong understanding of customer service, sales, and team dynamics in a fast-paced environment.I consistently provided exceptional service while utilizing upselling techniques to increase ticket averages and maximize tips. My efforts were frequently recognized, as I was able to deliver an outstanding customer experience while successfully meeting and exceeding sales goals. In recognition of my performance, I was promoted to the role of trainer, where I was responsible for instructing new servers and ensuring they upheld the high standards of service expected by the company.This role also gave me the opportunity to apply the knowledge gained from my studies in advertising and public relations, particularly in areas such as customer engagement and communication. Show less