Céilí Peglar Email & Phone Number

I am a key member of the Free Range Games Marketing team, assisting in the launch of several video game titles including The Lord of the Rings: Return to Moria. In this role I developed expertise in all aspects of Marketing and Project Management, ranging from market research, to content creation, and cross-functional team coordination. My passion lies in creating data-driven go-to-market strategies, conducting in-depth market and competitive research, and executing detailed launch plans. I've overseen the development of creative assets, social media planning, and analytics reporting. My work has contributed to informed decision-making by senior leadership, improved marketing effectiveness, and expanded social media presence. Thanks to both my education and work experience, I bring a strong foundation in strategic communication, collaboration, and adaptive problem-solving to every project.If I had to choose one project to define my career thus far, it would be Return to Moria's external Closed Beta where I managed almost every aspect of its launch alongside the game's talented engineers. I was lead on all aspects of communication with participants, including software research, set-up, email design and copy. I created automations to gain legal compliance from participants, as well as sent participants individualized download instructions and keys, saving my team countless hours from doing this manually. Because of my work for the Closed Beta I have become the in-house expert for all things communication, and have since managed an internal Closed Alpha as well as our monthly newsletter which is sent to over 15,000 subscribers.

Listed skills include Leadership, Event Planning, Marketing, Interpersonal Communication, and 3 others.